Welcome to my Awario Review in detail.
It’s hard to keep track of what people are saying about your product or company online. Even if you could, it would be incredibly time-consuming to try and read through all the relevant conversations.
Not being able to track what people are saying about you online can be a huge disadvantage. You may not know about negative sentiment early enough to do anything about it, and you could miss out on potential leads or sales.
Awario is the solution. It gives you instant access to all the latest news and conversations happening online about your product, brand, or keyword. Plus, their powerful social media monitoring tool makes it easy for you to engage with customers and prospects who are talking about you online.
What is Awario ?
I’ve written about SEO PowerSuite before, my favorite tool for tracking mentions of your brand in the social media universe.
Awario is similar in that it uses a different approach, but it does the same thing. It’s a nifty tool for keeping track of what you’re up to on the social media front, as you can see and monitor how many times your brand is mentioned.
Awario is a great tool for tracking mentions of your brand name online. It constantly crawls all major social media websites (Twitter, Facebook, Reddit, YouTube, Instagram, etc.) along with millions of blogs. Get feedback from online mentions of your brand on social media websites with Awario. It crawls major sites such as Twitter, Facebook, Reddit, and YouTube, among others.
Brand accounts for 40% of sales success, according to social listening data
Social listening data comes with the great advantage of being available as digital time series data. This means that consumer associations and reactions can be easily integrated into statistical sales models and related to hard sales and marketing metrics. Enriching sales models with this data reduces the proportion of unexplained purchase decisions to a minimum and makes sales effects quantifiable.
We used this trick to compare the sales effect of brands across different industries. The result: on average, the brand explains 38% of all purchase decisions. For some industries, such as electronics and fashion, more than half of all purchase decisions can be attributed to the brand. In comparison, the average sales effect of advertising expenditure amounts to only 19%. Via Thedrum.com
Statistically modeled effects of brand and media performance on realized sales across industries (in %). Based on data from TD Reply client projects in the period 2013-2020. Vertical arrow: reliance on brand or media effects per industry.
Awario Features: How To Use Awario
Awario does research every corner of the web looking for the desired keywords that you have mentioned. It also tells about the keywords to mention that will impact your business in real time. This web monitoring is really helpful for better social outreach.
This is a really helpful feature that can track your social reach and conversion. It tracks the growth in the mentions that you have added to your posts. You can keep track of the mentions and growth with specific data.
Reach the right kind of mentions. Awario gives you the most interesting mentions from the past week and watches more mentions appear in real-time.
Organize Discussions and Mentions:
Awario gives the sentiment analysis to track your mentions. In the dashboard, you can look for the positive, negative, and neutral mentions according to their performance.
Notice the locations and the languages for the positive or negative mentions. Notice the changes and use your most useful sources from Facebook, YouTube, Twitter, Instagram, or even the news resources.
It gives you the stats in the form of the stats or pie chart as well. You can sort the sources according to the growth percentage of mentions.
If you are into social media, you need to understand what influencers are doing. Following the right influencers would certainly help you and give you better returns.
The Dashboard gives you the list of influencers that have used your keywords mentioned in the past week or you can also set the date range for it. This way, you wouldn’t miss any opportunity for your product and the right tracking.
Sort the mentions:
Use the right filters and set any language, or location using the social listening dashboard. With this feature, you can see all the stats on a single screen.
Use the filters to set the language, and location and look for the top influencers. Track the location-based mentions or the language-based mentions in the dashboard.
This is one of the best features I have come across while using Awario. Filter the negative mentions and satisfy your customers. Spot a possible PR, assist unhappy customers and correct the negative feedback using sentiment analysis.
Set the alert for your campaigns and look if they are performing well. Awario gives you the sentiment report for tracking the mentions. You will be notified in case of negative feedback and track the audience’s reaction to these events.
More Targeted Leads:
How amazing that you would only see the posts that are looking for the products that you offer or the keywords that you have mentioned.
For instance, a person is looking for an X service on social media and you provide that service. You will only look for posts related to your service. This way, you can reach your customers quicker than your competitors.
You won’t want to miss a single customer no matter how busy are you. Do not miss a single lead and be as quick as you can to your customers.
Awario sends messages and inbox alerts to your email inbox so that you don’t miss out on any chance. You just need to set up the email alerts and the reports of daily as well as weekly mentions will be delivered to your inbox directly.
This is one of the other ways to know about the new mentions.
Quickly create folders and sort the tweets accordingly. Awario organizes your shares and tweets into different folders or mentions.
You can create separate folders for the tweets that you have replied to or the ones that you have saved for later purposes. There’s even a separate folder for the posts that are unread. Sort the folders and organize them quickly.
Trend Tracking & reports:
Creating reports is no more hassle now. You can simply create the reports with the help of the Awario report folder. You can share your reports with bosses or clients in any form.
Just download all the graphs and stats with a click and get your reports in HTML or PDF form. Though, it is available in only pro and enterprise plans. Show your results in a white label form.
White label means that your reports have your own logo and branding which is trustworthy for your clients. Set the filters and download your reports asap.
This tracking feature also helps you to measure the competition with your competitors. Get detailed reports of your competition with the competitors on the basis of languages, location, and various parameters.
Awario also gives you a list of influencers in different niches. The report contains a detailed analysis of followers, mentions, sentiments, and reach. Look for the sample report by Awario here.
Leave out the keywords that are of no use to your business. Set up the negative keywords and exclude them from the search terms. This way, you will only get the terms that you want to focus on in the search box.
- Mobile Access and Functionality:
You can access Awario from anywhere; be it the office, on the way, or anywhere. You can get access to it by using the mobile site which is user-friendly and fully accessible.
Customer Engagement Dashboard:
Awario gives you the freedom to target more customers and get better conversions in any possible way it does. You can engage your customers with a single dashboard that lets you target every potential customer through a single platform and engage them.
You can use this dashboard to mention with just a single click. It doesn’t cost you much time to like, comment and share. Just connect the social media accounts that you are willing to use here.
All the engagement history, as well as the messages, are there in the dashboard with any date range.
Set email alerts for your projects. Get the notifications for the mention and all the leads in your inbox.
In the settings, set the keywords for which you want to receive the email and set the frequency of email as daily, weekly or monthly. Set the number of sources and save the settings. All the emails will be delivered to your inbox.
My Video Tutorial on How to Use Awario
Awario Customer Reviews & Testimonials
— JULIAN ROBLING® (@julianrobling) March 8, 2019
“Awario is a comprehensive #socialmedia and web monitoring tool which comes with advanced features, like Boolean search and powerful #analytics.”@ab80 via @AwarioApp#SocialListening #Awariohttps://t.co/nfinahd8E0
— Matt Thomas (@insidersecrets) February 11, 2019
Awario Pricing Plans
Awario offers the following free, basic, and enterprise pricing information:
Starter – $29/month or $24/month (Annual Billing)
- 1 project
- 3 mention alerts
- 1 Leads alert
- 30,000 new mentions/mo
- 5,000 stored mentions per alert
- Boolean Search
Pro – $89/month or $74/month (Annual Billing)
- 3 projects
- 15 mention alerts
- 3 Leads alerts
- 150,000 new mentions/mo
- 15,000 stored mentions per alert
- Boolean Search
- Data export
- Shareable reports
Enterprise – $299/month or $249/month (Annual Billing)
- 10 projects
- 50 mention alerts
- 10 Leads alerts
- 500,000 new mentions/mo
- 50,000 stored mentions per alert
- Boolean Search
- Data export
- Shareable reports
- White-label reports
- Account Manager
FAQs Related To Awario Reviews
What is social media monitoring?
The use of a social media monitoring or listening technology to gather and interact with online mentions on social media is known as social media monitoring. The mentions are gathered depending on the keywords, keyword combinations, and criteria you select, such as language, source, and date.
How much does Awario cost?
Awario is offered in three different versions, ranging in price from $39 to $399. Awario may be tried out for free, too. Check out the many versions and their associated prices to choose one that fits your demands and your wallet.
What is Awario used for?
Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors.
Can I export my mentions from the tool?
Pro and Enterprise subscribers can make use of the export feature. A simple CSV export of your remarks is available if you subscribe to one of these plans.
Conclusion: How Good Is This Social Listening Tool?
Thank you for reading my extensive Awario review! I have explored its many great features and wanted to share my opinions.
I personally liked the Leads report. It offers insights and reveals commercial prospects. Awario’s advanced Boolean search tool enables control and flexibility, making it ideal for large organizations.
Awario’s independence from third-party data sources is another plus. This guarantees data accuracy.
Awario has a worse user interface and less accurate sentiment analysis than Brand24, our second favored social media monitoring tool. Awario compensates with slightly higher monthly use restrictions for new mentions across all plans.
This evaluation should help you determine if Awario matches your needs.
Test Awario yourself to determine its appropriateness. You may try the platform for free to see whether it meets your needs before buying.
Have you ever used Awario for your business? What’s your experience please share your Awario in the comments.