How Did Shopify Become The Market Leader 2024: What They’re Doing To Stay There?

How Did Shopify Become The Market Leader And What They’re Doing To Stay There?

It all started in 2004 when Tobias Lütke and Scott Lake decided to create an online store platform that would be easy to use. The two entrepreneurs had no idea that their platform would grow to become one of the most popular eCommerce solutions in the world.

Before Shopify, there were a few other platforms that businesses could use to create an online presence. However, these platforms were not as user-friendly or as comprehensive as Shopify is today.

In the early days of eCommerce, businesses had to build their own websites from scratch or hire a web developer to do it for them. This was a time-consuming and expensive process.

Moreover, it was difficult to set up an online payment system and integrate other essential features such as shipping and inventory management.

For a lot of businesses, the cost and effort involved simply weren’t worth it. As a result, many businesses did not have any online presence at all. Shopify has changed all that.

There’s no need to hire a web designer or developer, and there are no hosting fees or domain names to worry about. Best of all, Shopify is extremely affordable, making it within reach for even the smallest of businesses.

Today, Shopify powers more than 1,700,000 businesses in more than 175 countries. From small mom-and-pop shops to major global brands, Shopify provides everything businesses need to get started and succeed online. And it all started with a simple idea: to make it easy for anyone to start an online store.

How Did Shopify Become The Market Leader

How Did Shopify Become The Market Leader?

And what are they doing to stay there? Here’s a look at the key factors that have contributed to Shopify’s success:

1. They’re constantly innovating

Shopify is always looking for ways to improve its platform and make it more user-friendly and powerful. They’ve consistently added new features and functionality over the years, which has made it an incredibly robust platform.

In addition to offering a wide range of features, they are also constantly improving the user interface and making it easier to use.

One of the most recent additions is the Shopify Merchant Cloud, which allows merchants to connect their Shopify shop with their other sales channels, such as eBay and Amazon. This new feature gives merchants the ability to manage all of their sales from one central location, which is a huge time saver.

2. They have a great team

Shopify has built a reputation as the leading eCommerce platform by attracting some of the best talents in the tech industry. Their team is passionate about their product and constantly working to make it better. This dedication has helped Shopify become the preferred choice for online businesses.

3. They’re focused on the customer

Shopify has always been focused on providing the best possible experience for its customers. They offer 24/7 support, which is crucial for businesses that are selling online. They’re also constantly gathering feedback from customers and using it to improve the platform.

This dedication to customer service has helped them build a loyal following among businesses of all sizes. In fact, many of the world’s top brands use Shopify to power their online stores.

By offering a robust and easy-to-use platform, Shopify has made it possible for businesses of all types to succeed online. And they continue to work hard to ensure that their customers always have the best possible experience.

4. They have a strong brand

Shopify has become one of the most popular eCommerce platforms in recent years, and a big part of its success is due to its strong brand. By positioning themselves as a leading eCommerce solution, they have been able to attract more customers and partners.

In addition, their brand has helped to create a sense of trust and credibility. This is essential for any business, but it is especially important for an eCommerce platform that handles sensitive financial information.

By building a strong brand, Shopify has been able to set itself apart from its competitors and become the go-to solution for online businesses.

5. They’re growing quickly

Shopify has been on a tear lately, growing at an incredible rate and making some big acquisitions along the way. This growth has allowed them to invest in new features and functionality for their eCommerce platform, which is already one of the most comprehensive and user-friendly options on the market.

They’ve also been able to use their increased resources to acquire other companies, such as Orderbot, an order management system, and Kit CRM, a customer management tool. These acquisitions are just another example of how Shopify is positioning itself as a one-stop-shop for businesses of all sizes.

And with their recent announcement of Shopify POS, they’re showing that they’re not slowing down anytime soon. It’s an exciting time to be a Shopify merchant!

6. They offer robust CMS

Shopify is also a powerful content management system (CMS). This means that users have complete control over their website navigation, content pages, and design. Shopify is also optimized for search engine optimization (SEO), making it easy to customize keywords and metadata to improve your website’s visibility on search engine results pages.

7. They have a strong partner ecosystem

Shopify has built a strong partner ecosystem, with over 1,000 partners worldwide. These partners provide a wide range of services, from website design and development to marketing and advertising.

In addition, Shopify has developed a robust set of tools and APIs that allow partners to extend the platform and create custom solutions for their clients. As a result, Shopify is able to offer a comprehensive eCommerce solution that meets the needs of businesses of all sizes.

In addition, the company’s commitment to partner success is evident in its extensive training and support resources. By investing in its partners, Shopify is able to provide an unmatched level of service and support to its clients.

8. They’re publicly traded

Shopify went public in 2015, and since then, its stock has been on a tear. This has given them the resources to invest in new features and acquisitions, as well as to continue growing at an incredible rate.

In just the last few years, they’ve acquired several companies, including Oberlo and Jellyfish. They’ve also launched new features like Shopify Pay and Shopify Balance. And they’re not showing any signs of slowing down. Thanks to its strong financial position, Shopify is well-positioned to continue growing rapidly in the years to come.

Quick Links:

Will Shopify remain the top choice for eCommerce?

With all that in mind, there’s no wonder that Shopify is the king when it comes to eCommerce platforms. However, there are some competitors out there that are giving Shopify a run for their money. Let’s take a look at some of them and see if these could at one point take over the top spot.

1. Wix Stores:

Wix is a website builder that has been around for quite some time. They recently launched their own eCommerce platform called Wix Stores. It’s still in its early stages, but it’s very user-friendly and shows a lot of promise.

It shares a lot of features with Shopify, such as the ability to use existing templates or create your own, add products, manage inventory, accept payments, and more.

Considering how new Wix is in that space, it’s definitely worth keeping an eye on them to see what innovations they’re able to bring to the table.

How Did Shopify Become The Market Leader: Wix Ecommerce

2. BigCommerce:

BigCommerce is another big player in the eCommerce space. They have a lot of features that appeal to larger businesses, such as enterprise-level security and scalability.

However, they also offer a lot of features that would be appealing to smaller businesses like an easy-to-use interface, a larger app store, and more built-in tools.


3. Volusion:

Volusion is an eCommerce platform that has been around for a while. One area where Volusion can beat Shopify is its focus on marketing.

They have a lot of built-in tools to help you with things like search engine optimization, social media integration, and more.

How Did Shopify Become The Market Leader: Volusion Review

4. Squarespace Commerce:

Like Wix, Squarespace is also mainly known for its website builder, but they also offer an eCommerce platform called Squarespace Commerce.

When compared to Shopify, Squarespace Commerce seems to have a lot stronger focus on design. They have a lot of beautiful templates and offer some powerful tools for customizing your store’s look and feel.

Squarespace Overview

5. Weebly Ecommerce:

Weebly is another website builder that offers an eCommerce platform called Weebly eCommerce. The basic features are again the same, but in addition, Weebly eCommerce is part of a larger ecosystem.

Weebly offers a website builder, an email marketing service, and more. This can be appealing for businesses who want to consolidate their web presence into one platform.

6. Ecwid:

Ecwid is an eCommerce platform that’s designed to be integrated into existing websites. When compared to Shopify, Ecwid offers more flexibility.

They have a lot of tools to help you customize the look and feel of your store, as well as the ability to add it to multiple sites.



7. WooCommerce:

WooCommerce is a WordPress plugin that turns your WordPress site into an eCommerce store. While it’s not the most advanced tool on this list, it does have a very appealing selling point – the fact that it’s free. This can be appealing for businesses that are on a tight budget.

8. PrestaShop:

PrestaShop is an open-source eCommerce platform that enables businesses of all sizes to create an online store. This means that the platform is powered by a community of users and developers who contribute to its development instead of relying on an internal team of developers.

This list is by no means exhaustive but it does give you some more popular and interesting ones. Depending on your exact needs, you may find a platform that has the correct focus to cater exactly to you. So make sure to do your research before settling on one.

And if you’re happy with Shopify, then, by all means, stick with them! There’s nothing wrong with that. They’re the undisputed king for a reason. But it’s always good to keep an eye on the competition to make sure you always get the best product for your business.

Andy Thompson
This author is verified on

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment