It is a cloud-based email marketing which is a good solution for eCommerce business problems. There around more than 15,000 brands connected with Klav
Omnisend lets you create drives from ready to use templates which actually saves a lot of time to make landing pages. You can increase your click-thro
|Ease of Use|
Klaviyo has a really simple user interface and its tools can be easily used by its users.
Omnisend has a lot of features and it has a really smooth user interface. All the tools can be easily used.
|Value For Money|
Klaviyo is a better option in terms of money and with its free plan, you can get started.
Omnisend has a lot to offer to their users and it is a little expensive but its working and deliverability makes it all worth it.
Looking for unbiased comparison between Klaviyo Vs Omnisend, I’ve got you covered.
The main differences between Klaviyo Vs Omnisend are:
Omnisend provides a greater number of email-capturing options than Klaviyo. Both techniques provide accurate segmentation for effective targeting and automated conditional splits.
Omnisend is the automation champion, with additional channels for an omnichannel customer experience and affordable SMS pricing. You may add basic customized text, graphics, columns, buttons, and tables to Klaviyo’s email builder.
Apart from that, nothing too fancy should be added. Omnisend’s email builder provides far more customizing choices. While you start with fewer layouts than Klaviyo, you have much more material to work with.
Managing your relationships with customers is time-consuming and requires you to be on top of what they want, what they are doing, and their preferences.
Klaviyo and Omnisend provide you with everything you need to know to make customer relationships painless and a breeze.
Klaviyo and Omnisend’s new automation feature can help you send smarter, more personalized emails and keep your customers engaged with your brand.
In this post, we have shared the Klaviyo vs Omnisend Comparison 2023. Read here and know which is a better Email marketing automation platform for your ECommerce website. Let’s get started.
Klaviyo vs Omnisend 2023: Detail Comparison
My Favourite Features of Klaviyo:
Here are the features of Klaviyo:
1. Contact Manager And Forms:
It is a very basic feature, but it is also a necessary feature. Every e-commerce store should have a utility where they can collect details of a customer like email addresses, names, contact numbers, and much more.
In Klaviyo’s dashboard, you can create forms like these, so whenever a person visits a website, and after some time, they see a popup on their screen about filling in their information.
After that, you can check which customers are regulars with the help of a contact manager which is actually handled on the dashboard of Klaviyo.
You can receive information like which customers are opening their emails, clicking on the links mentioned in them, which haven’t opened yet, and which customers you should target.
2. List Segmentation:
List segmentation is actually one of the strongest features of Klaviyo and every online store should use this feature to increase their ROI ( return on investment).
Segmentation helps you decide which customers you should be focused on/target. People who open the emails from your online stores are the main focus of this segmentation feature because everyone wants to increase their profits so they should focus on that.
You can separate your customers into those who are actually engaged with your emails and those who are interested in your campaigns. With the help of this feature, you can also create your own lists and segmentations completely based on what the customers are doing on your website.
3. Template Section:
Klaviyo provides a lot of email templates from which you can choose. So you don’t have to start from the beginning you’ll get an email template that is already designed by Klaviyo, and then all you have to enter is the text message you want to include in it.
There are many themed templates from which you can choose and they are actually stylish. But there are also basic templates that are suitable for an average online store.
Klaviyo also includes templates for newsletters and product sections, so that you can add your product to that particular email. But some templates combine these two so that you can include a link to one of your blog posts or your newest products.
4. Template Editor and Image Hosting:
It is very easy to understand the design area of the drag-and-drop interface. If you wanna build your emails properly then you can choose options for styles and block elements that will make them look very interesting and stylish. There are also some elements in drag and drop like split columns, buttons, social links, and images.
In emails, you can include your store logo and a link to your website which makes it easy for people to visit your website.
The image library of Klaviyo offers many images from which you can easily choose. All the media items are stored in Klaviyo from which you can easily pick and use within an instant. You don’t need to upload images on your website on your own.
5. Social Media Marketing:
Klaviyo has better tools in terms of social media marketing than any other email marketing platform. It has some features which give you an advantage in the social media network.
The Facebook advertising tool helps you segment your Facebook followers and any potential customers that may be targeted by your Facebook advertising campaigns. You should link all of your social media handles with Klaviyo so the algorithm of social media marketing starts its work.
It has an effective collection of autoresponders and triggered emails that are necessary if you plan on starting an online store. Those triggered emails have a name on Klaviyo, which is”flows”.
It can only be created on the basis of the real-time activities of your customers online.
For example, customers sign into your online store so you can create a triggered email that sends them a welcome message along with some important details regarding your e-commerce store.
When people abandon their cart then these flows can come in handy to continually bring back your customers reminding them that they haven’t completed their purchase and the product is still in their cart section. You can also include coupons in them to make your customers purchase those products which they added to their cart and forgot about them.
7. Analytics and Reporting:
Klaviyo also has A/B testing, which helps you decide which email campaign you should use to increase your ROI. It has an ROI-based reporting system that tells you how your sales are working on the basis of your email marketing. It allows you to link up with Google Analytics.
Website tracking allows you to check the real-time activities of your visitors and customers with extraordinary customer service.
What Is Omnisend?
Omnisend lets you create drives from ready-to-use templates which actually saves a lot of time to make landing pages. You can increase your click-through rates with its additional elements.
Personalizing e-commerce marketing is not easy, but with Omnisend, you can do it easily. The solution of Omnisend sends an email based on user activities like cart and browsing abandonment.
Omnisend re-engages with your customers occasionally to increase new traffic and sends them birthday emails and promotion codes. These tools will help keep your customers happy, making them repeat buyers on your website. In the free plan, you get to send up to 15,000 emails.
It also had a reporting dashboard that shows your campaign performance metrics. With all of these tools in your hand, you can build better campaigns that will increase your engagement with your customers and your profits.
You can easily increase the number of your subscribers by creating a wide variety of signup forms and converting those new subscribers with the easy-to-use editor.
It works with every e-commerce platform, like Shopify, Bigcommerce, Magento, WooCommerce, and many more. It sends emails to the subscribers, but these emails are sent from business accounts, so they mostly end up in the spam folders people rarely open their spam folders, so the chances are most likely 20%. You can get customer service whenever you need it.
My Favourite Features of Omnisend
Here are the features of Omnisend:
Many of your visitors on your website add the items into their carts and then forget about them like they abandon them, but it doesn’t mean it’s over.
Omnisend has an Automation feature that emails your customers about their cart and reminds them about what they left behind. It allows them to complete their purchase. People love celebrating their birthdays, and they love surprises too.
You can help make their day special by sending a greeting email saying Happy Birthday attached with a special promo code. You can easily set it to Omnisend before their birthdays, and it will send them on that exact date because of its automation feature. Its automation feature has a lot to offer.
For example, whenever someone enters your website, they’ll see the first thing is the signup page after signing up, they’ll receive an email about them signing up on your website, and whenever they make a purchase, they will get an email regarding their purchase.
2. Campaign Management:
Omnisend has a Campaign feature that gives you tools like A/B testing and a Campaign booster. Sometimes, you cannot decide which subject line works best or which name to use as your user’s name. But you can figure that out by A/B testing.
It allows you to send exactly two subject lines to two different types of customers to see which is working better. Then it is easy to select the subject lines because you will only select the subject line with the highest open rate. Its feature about campaign boosters is really simple to use. When you send out your campaign to your subscribers, most likely, they won’t open it.
3. Content Editor:
You can send unique offers to your subscribers with the Content Editor feature of Omnisend. It allows you to create discount coupons for your website.
You can easily enter the percentage of the discount and a title, and then you are ready to go, which means you can use those coupons to attract your subscribers. To make your campaign easy, it gives you ready-made 4 templates so you don’t have to create one from the beginning. You can just edit them out, and then you can use them.
These templates will show the best way to present your products and everything you will say in that email. It has a gift box feature to add exciting gifts and send them to your subscribers. Then all they have to do is click on the box will receive the gift from you.
This will increase the engagement between you and your subscribers because everyone loves unexpected surprises. You can increase the conversion rate with it too, because your subscribers will buy more with your online store.
You can send your campaigns to your subscribers, and to make sure every campaign has different landing pages than the others, you can use the Form feature of Omnisend. But you just have to make sure that each landing page has the same text, images, and even colors as your ads.
Omnisend makes it very easy to use a landing page for you. All you have to do is add some text and discount offers to it. Whenever a person visits your website and doesn’t buy anything, that doesn’t mean you can’t convert them in various ways.
You can attract them by creating beautiful popups. These pop-ups come with beautiful images, high-converting texts, and different styles, and you can also customize them to grab your visitors’ attention, and it’ll make them signup on your website.
Omnisend provides you various reports. You can track your performance with this feature. The automation reports dashboard will show a full overview of your performance. It will show you how many people have visited your website, are currently on it, and have exited from it.
You can see your automation flow by tracking click, open, and unsubscribe rates. You can see the data on the dashboard of any period, which will help you understand how your workflows are changing your business.
You can compare the last 30 days to the previous 30 days or every week. You will see the information about how many people engaged with your email when you send your campaign to them. You will see real-time activity to help you improve your future campaigns.
For the first 24 hours, you will see the hourly reports on your campaign.
6. Subscriber Management:
There are different kinds of lists of subscribers in Omnisend. You don’t need to create one big list; instead of, you can create different lists based on different forms. From this, you’ll be able to choose among these lists and send your campaign to the right audiences.
The segmentation tool helps you create different and powerful segments that allow you to send the right messages to the right people. These segments can be made based on your subscriber’s shopping behavior. It will only target those who have not just placed orders from you but also opened and clicked on your campaigns.
FAQs On Klaviyo Vs Omnisend:
Can I perform Advanced tracking with Omnisend?
Not really! Even though the reports include a lot of information, including the revenue generated during your campaigns, you won't be able to see which email clients your subscribers use or where they are located.
What customer support options does Omnisend?
Omnisend offers assistance through email and live chat to its customers. However, before contacting Omnisend's customer support team, users must visit the Help Center to address their issues. Whether you're a Pro or Enterprise customer, you'll get a dedicated account manager. This is an easily accessible point of contact whose duty it is to make sure that all of your problems are quickly resolved.
Does Omniesend offer a Free Plan?
The free version of Omnisend only supports email and none of the other platforms. The Standard Package, the next tier up, contains SMS. The Standard Package costs $16 a month. To use the SMS feature, you must first purchase credits. That's pretty common for all SMS marketing channels. Still, Omnisend's isn't the most affordable.
Can I integrate with third-party apps?
Omnisend's selection of off-the-shelf eCommerce store integrations is unrivaled. That's many no-code options, making it very easy to use Omnisend as a marketing tool on top of almost any store. They also offer an API that can be used to incorporate the service into personalized and bespoke tales. Omnisend is particularly praised for its Shopify integration, which extends well into the web. This makes sense, given Omnisend's aggressive pitch to woo MailChimp users who were disillusioned by the latter's breakup with Shopify and subsequent price hikes.
How is Omnisend’s email builder?
Omnisend has a nice, user-friendly email builder with a lot of default blocks and a lot of customization options. You can also save and reuse your custom models, which is convenient and time-saving. Although some reports (mostly from graphic designers and other design-focused professionals) claim that the advanced visual capabilities aren't as good as other alternatives, Omnisend has all you need in the vast majority of cases.
How does Omnisend’s price compare with others?
The cost of sending an SMS via Omnisend is $0.015 US per message (1.5 cents). SMS messaging costs $0.0129 US on CartsGuru (1.29 cents). When you look at it that way, it's not much of a difference, but it saves CartsGuru $21 per 10,000 SMS messages. We'll return to other limitations in Omnisend's SMS offering later, but for now, let's finish going through the channels available at each pricing tier.
Is Omnisend easy to use?
Omnisend is a simple program to use. Everything works smoothly and has a clean, modern UI design. The only minor annoyance is that you must first connect your store before you can accomplish anything.
What does Omniesend offer?
Omnisend has some built-in templates that you may use to personalize your emails. That's in addition to many automation tools for sending emails and segmenting your database. Furthermore, the tool works with Facebook Messenger and SMS marketing initiatives. Omnisend also has extensive reporting capabilities. The platform's reporting capabilities include click maps and real-time dashboards, so you can rest assured that you'll have all the information you need to assess the performance of your campaigns.
Can I design engaging lead generation forms with Omnisend?
Omnisend also includes tools for creating interesting, persuasive, and effective lead generation forms. These are quite effective at increasing lead capture rates. There are many other types of forms to pick from, including Popups, Signup boxes, Wheel of Fortune style forms, and many others (all of which may be effortlessly integrated into marketing campaigns).
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Conclusion: Klaviyo Vs Omnisend (Which Is Better?)
Both of these platforms are actually built for eCommerce marketing. Both platforms are connected with some of the best eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Magento, and WooCommerce.
Klaviyo and Omnisend have similar features for your campaigns, but some features make Omnisend better than Klaviyo. Based on building the best subscriber lists and landing pages, Omnisend is far better than Klaviyo.
Overall, I think Omnisend is a better marketing automation platform than Klaviyo on many points. Get started with them today.