It is a cloud-based email marketing which is a good solution for eCommerce business problems. There around more than 15,000 brands connected with Klaviyo like Brooklinen, Bonobos, and Chubbies. The free account in Klaviyo gets to cover over 250 contacts and 500 emails and it also includes a newsletter.
Omnisend lets you create drives from ready to use templates which actually saves a lot of time to make landing pages. You can increase your click-through rates with its additional elements. Personalizing an e-commerce marketing is not easy but with Omnisend you can do it easily.
|Ease of Use||
Klaviyo has a really simple user interface and its tools can be easily used by its users.
Omnisend has a lot of features and it has a really smooth user interface. All the tools can be easily used.
|Value For Money||
Klaviyo is a better option in terms of money and with its free plan, you can get started.
Omnisend has a lot to offer to their users and it is a little expensive but its working and deliverability makes it all worth it.
Looking for unbiased comparison between Klaviyo Vs Omnisend, we’ve got you covered.
The main difference between Klaviyo Vs Omnisend are:
Omnisend provides a greater number of email-capturing options than Klaviyo. Both techniques provide accurate segmentation for effective targeting and automated conditional splits.
Omnisend is the automation champion, with additional channels for an omnichannel customer experience and affordable SMS pricing. You may add basic customized text, graphics, columns, buttons, and tables to Klaviyo’s email builder.
Apart from that, nothing too fancy should be added. Omnisend’s email builder provides far more customizing choices. While you start with fewer layouts than Klaviyo, you have a lot more material to work with.
Managing your relationships with customers is time-consuming and requires you to be on top of what they want, what they are doing, and what their preferences are.
Klaviyo and Omnisend both provide you with everything you need to know to make customer relationships painless and a breeze.
Klaviyo and Omnisend’s new automation feature can help you send smarter, more personalized emails, and keep your customers engaged with your brand.
In this post, we have shared the Klaviyo vs Omnisend Comparison 2023. Read here and know which is a better Email marketing automation platform for your ECommerce website. Let’s get started.
Table of Contents
Klaviyo vs Omnisend (An Independent Evaluation from G2.com)
Klaviyo vs Omnisend In-depth Comparison 2023
Features of Klaviyo:
Here are the features of Klaviyo:
1. Contact Manager And Forms:
It is a very basic feature but it is also a necessary feature. Every e-commerce store should have a utility where they can collect details of a customer like email addresses, names, contact numbers, and much more.
In Klaviyo’s dashboard you can create forms like these, so whenever a person visits a website and after some time, they see a popup on their screen about filling their information.
After that, you can check which customers are regulars with the help of a contact manager which is actually handled on the dashboard of Klaviyo. You can receive information like which customers are opening their emails, clicking on the links mentioned in them, which haven’t opened them yet, and which customers you should target.
2. List Segmentation:
List segmentation is actually one of the strongest features of Klaviyo and every online store should use this feature to increase their ROI ( return on investment). Segmentation helps you decide which customers you should be focused on/target. People who open the emails from your online stores are the main focus of this segmentation feature because everyone wants to increase their profits so they should focus on that.
You can separate your customers into those who are actually engaged with your emails and those who are interested in your campaigns. With the help of this feature, you can also create your own lists and segmentations completely based on what the customers are doing on your website.
3. Template Section:
Klaviyo provides a lot of email templates from which you can choose. So you don’t have to start from the beginning you’ll get an email template that is already designed by Klaviyo and then all you have to enter is the text message you want to include in it.
There are many themed templates from which you can choose and they are actually stylish. But there are also basic templates that are suitable for an average online store. Klaviyo also includes templates for newsletters and product sections, so that you can add your product to that particular email. But there are also templates that combine these two so that you are able to include a link to one of your blog posts or your newest products.
4. Template Editor and Image Hosting:
It is very easy to understand the design area of the drag-and-drop interface. If you wanna build your emails properly then you can choose options for styles and block elements that will make them look very interesting and stylish. There are also some elements in drag and drop like split columns, buttons, social links, and images.
In emails, you can include your store logo and also a link to your website so that makes it easy for people to visit your website.
The image library of Klaviyo offers many images from which you can easily choose. All the media items are stored in Klaviyo from which you can easily pick and use within an instant. You don’t need to upload images on your website on your own.
5. Social Media Marketing:
The Facebook advertising tool helps you in segmenting your Facebook followers and any potential customers that may be targeted by your Facebook advertising campaigns. You should link all of your social media handles with Klaviyo so the algorithm of social media marketing starts its work.
It has an effective collection of autoresponders and triggered emails that are necessary to have if you are planning on starting an online store. Those triggered emails have a name on Klaviyo which is”flows”. It can only be created on the basis of the real-time activities of your customers online.
For example, customer signup into your online store so you can create a triggered email that sends them a welcome message along with some important details regarding your e-commerce store.
When people abandon their cart then these flows can come in handy to continually bring back your customers reminding them that they haven’t completed their purchase and the product is still in their cart section. You can also include coupons in them to make your customers purchase those products which they added to their cart and forgot about them.
7. Analytics and Reporting:
Klaviyo has also A/B testing which helps you in deciding which email campaign you should use to increase your ROI. It has an ROI-based reporting system that tells you about how your sales are working on the basis of your email marketing. It offers you to link up with Google Analytics.
Website tracking allows you to check the real-time activities of your visitors and customers with extraordinary customer service.
What Is Omnisend?
Omnisend lets you create drives from ready-to-use templates which actually saves a lot of time to make landing pages. You can increase your click-through rates with its additional elements.
Personalizing an e-commerce marketing is not easy but with Omnisend you can do it easily. The solution of Omnisend sends an email that is based on user activities like cart and browsing abandonment.
Omnisend re-engages with your customers from time to time to increase new traffic and also sends them birthday emails and promotion codes. These tools will help you in keeping your customers happy so they will be repeat buyers on your website. In the free plan, you get to send up to 15,000emails.
It also had a reporting dashboard that shows your campaign performance metrics. With all of these tools in your hand, you can build better campaigns that will increase your engagement with your customers and as well as your profits.
You can easily increase the number of your subscribers by creating a wide variety of signup forms and converting those new subscribers with the easy-to-use editor.
It works with every e-commerce platform like Shopify, Bigcommerce, Magento, WooCommerce, and many more. It sends emails to the subscribers but these emails are sent from business accounts so they mostly end up in the spam folders people rarely open their spam folder so the chances are most likely 20%. You can get customer service whenever you need it.
Features of Omnisend
Here are the features of Omnisend:
Many of your visitors on your website add the items into their carts and then forget about them like they abandon them but it doesn’t mean it’s over.
Omnisend has an Automation feature that sends emails to your customers about their cart and reminds them about what they left behind. It allows them to complete their purchase. People love celebrating their birthdays and they love surprises too.
You can help make their day special by sending a greeting email saying happy birthday attached with a special promo code. You can easily set it Omnisend before their birthdays and it will send them on that exact date because of its automation feature. Its automation feature has a lot to offer.
For example whenever someone enters your website then they’ll see the first thing is the signup page after signing up they’ll receive an email about them signing up on your website and whenever they make a purchase they will get an email regarding their purchase.
2. Campaign Management:
Omnisend has a Campaign feature that gives you tools like A/B testing and a Campaign booster. Sometimes you are not able to decide which subject line works best or which name to use as your user’s name. But you can figure that out by A/B testing.
It allows you to send exactly two subject lines to two different types of customers to see which is working better. Then it is easy to select the subject lines because you will only select the subject line which has the highest open rate. Its feature about campaign boosters is really simple to use. When you send out your campaign to your subscribers then most likely they won’t open it.
3. Content Editor:
You can send unique offers to your subscribers with the Content Editor feature of Omnisend. It allows you to create discount coupons for your website.
You can easily enter the percentage of discount and a title and then you are ready to go means you can use those coupons to attract your subscribers. To make your campaign easy it gives you ready-made 4 templates so you don’t have to create one from the beginning. You can just edit them out then you can use them.
These templates will show the best way to present your products and all the other things you will say in that email. It has a gift box feature where you can add some exciting gifts and send them to your subscribers. Then all they have to click on the box and then will receive the gift from you.
This will increase the engagement between you and your subscribers because everyone loves unexpected surprises. You can increase the conversion rate with it too because then your subscribers will buy more with your online store.
You can send your campaigns to your subscribers and to make sure every campaign has different landing pages than the others you can use the Form feature of Omnisend. But you just have to make sure that each landing page has the same text, images, and even colors as your ads.
Actually, Omnisend makes it very easy to use a landing page for you, all you have to do is add some text and discount offers with it. Whenever a person visits your website and doesn’t buy anything that doesn’t mean you can’t convert them in various ways.
You can attract them by creating beautiful popups. These pop-ups come with beautiful images, high converting texts, and different styles and you can also customize them to grab your visitor’s attention and it’ll make them signup on your website.
Omnisend provides you various reports. You can track your performance with this feature. The automation reports dashboard will show a full overview of your performance. It will show you how many people have visited your website, are currently in it, and have exited from it.
You can see your automation flow by tracking click, open, and unsubscribe rates. You can see the data on the dashboard of any time period which will help you understand how your workflows are changing your business.
You can compare the last 30 days to the previous 30 days or you can compare on a weekly basis too. You will see the information about how many people engaged with your email as soon as you send your campaign to them. You will see real-time activity to help you improve your future campaigns.
For the first 24 hours, you will see the hourly reports on your campaign.
6. Subscriber Management:
There are different kinds of lists of your subscriber in Omnisend. You don’t need to create one big list instead of that you can create different lists on the basis of different forms. From this, you’ll be able to choose among these lists and then you can send your campaign to the right audiences.
The segmentation tool helps you create different and powerful segments that allow you to send the right messages to the right people. These segments can be made on the basis of your subscriber’s shopping behavior. It will only target those people who have not just placed orders from you but also opened and clicked on your campaigns.
FAQs On Klaviyo Vs Omnisend:
👉What is Omnisend?
Omnisend is one of the well-known an ecommerce marketing automation platform. It provides an omnichannel marketing plan for company. The software merges emails, social media, and also further channels into a particular platform so marketers can achieve more customers and boost up revenue.
🤔What is Klaviyo?
Klaviyo mostly serve up ecommerce stores owing to its flawless integrations by means of platforms like Magento, Shopify & WooCommerce. Klaviyo also incorporate with B2C and B2B companies by means of custom websites. Klaviyo permit users to send out targeted email campaigns support on metrics like purchasing and viewing history and how customers interacted with past emails.
✔Omnisend vs Klaviyo: Who Is Each Platform Built for?
Omnisend and Klaviyo both are specifically built for ecommerce marketing. Equally Omnisend and Klaviyo assimilate and participate adequately with the biggest ecommerce platforms, such as Shopify, Shopify Plus, BigCommerce, Magento, and WooCommerce. Klaviyo and Omnisend, both offer a remarkable amount of third party integrations, ranging from loyalty and rewards programs, to shipping tracking providers, and checkout services.
💲What are the pricing of omnisend and Klaviyo?
Omnisend and Kalviyo, both pricing is based on the number of subscriber you actually have. Though, Klaviyo has only single plan that’s offered, which tend to get expensive rapidly as you add new subscribers. Omnisend are providing three key plans for rising ecommerce merchants, by way of a Standard Plan starting at $16 per month and a Pro Plan starting at $99 per month as well as an Enterprise plan with custom pricing. Kalviyo is free Up to two-fifty contacts and sends five hundred emails. The initial package is dollar twenty per month for five hundred contacts with unlimited emails. The price boosts as the figure of contacts rises, and if your contact list is in actuality huge, you can choose for a quote-based solution. Omnisend gives trial period of fourteen days. For fifteen thousand emails, you pay dollar thirteen per month (Standard Package). The Pro Package is dollar one sixty per month and the Enterprise Package starts at dollar two thousand per month. However both these packages tender unlimited emails.
✅What are the contrast between Omnisend and Klaviyo?
Omnisend make available advanced marketing automation means and tools for sales-driven ecommerce marketers. It has outgrown the generic email marketing platforms. Klaviyo primarily serves ecommerce stores due to its seamless and flawless assimilation with platforms like Magento, Shopify & WooCommerce. Klaviyo as well integrates through B2C and B2B companies by means of custom websites.
➡️Which Tool offers the superior Customer Support?
Omnisend as well as Klaviyo, both provide several tutorial and comprehensive knowledge bases. Consumers on Omnisend paid plans get twenty four into seven live chat as well as email support. However, Klaviyo provides restricted hours of email support (6 am-10 pm ET) on weekdays, and 10 am-4 pm ET on weekends, by even more restricted chat support. Online customer support is available in Klaviyo. It is good and responsive also the Training is offered during webinars and documentation. In Omnisend Customer support is timely, and training is imparted live online and through documents.
👉🏻What are the advantages to Omnisend and klaviyo?
Klaviyo is user-friendly and consist of all the features and uniqueness that one needed for less money than other related providers. It makes super effortless to fragment customers based on some amount of attributes. This has been such a fantastic feature that can really get granular about the audiences. Also, it is user-friendliness with the product as well as the fantastic customer service that you will receive. Omnisend permits 2000 emails sent per day with the free plan once linked to your website. It permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription. Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo permits to put up saved blocks to create your building experience and skill more competent as well. Through Klaviyo you can see client journeys all through the entire procedure. You can see anyone profiles and how frequently they visited a site, opened an email, made a purchase, how much that purchase was value, etc.
🔥What are the disadvantages to Omnisend and Klaviyo?
There are two things that don’t work in support of Klaviyo. These two are really not shortcoming, but more a difference of viewpoint. First, Klaviyo offers various features that beginners get it difficult to decide on and put together nearly all appropriate automated workflows for their needs. Though, as you overcome this first problem, you will understand that it is an absolute package that you can transform as your business grows and your needs vary. There is no requirement to alter over to another tool once your project takes off. It is wonderful for beginners as well as those who are already well established. Second, Pricing is very vigorous in contrast to the other email automation tools. It is chiefly because no one else comes close to offering as countless features as Klaviyo does. Keeping that truth in mind, the pricing is extremely competitive. There are two things that don’t work in support of Omnisend, First, the templates of email are too plain and not as wide-ranging as Klaviyo’s. Price can be low down, other than feature-wise there is a bunch of possibility for improvement. Second, Segmentation has to be updated. However still, a lot further needs to be made. There should be more sample campaigns and the biggest negative aspect is that it does not sustain mobile platforms.
🤞What are the differences in feature of Omnisend and Klaviyo?
The features offered by Klaviyo are extremely advanced and they seem overwhelming. But as you begin using them you will understand the how fundamental they are for the success of the business. Klaviyo has undertaking deep into every feature, be it assimilation, segmentation, personalization, tracking, or email automation. Omnisend is as well packed of numerous helpful features. Some vital and others are highly developed. They have give emphasis to growing the channels of communication. Email automation, segmentation, and coverage are the additional areas that they have developed completely to accommodate the rising needs of a business.
Can I perform Advanced tracking with Omnisend?
Not really! Despite the fact that the reports include a lot of information including the revenue generated during your campaigns, you won't be able to see which email clients your subscribers use or where they are located.
What customer support options does Omnisend?
Omnisend offers assistance through email and live chat to its customers. However, before contacting Omnisend's customer support team, users are advised to first visit the Help Center for addressing their issues. You'll get a dedicated account manager whether you're a Pro or Enterprise customer. This is an easily accessible point of contact whose duty it is to make sure that all of your problems are quickly resolved.
Does Omniesend offer a Free Plan?
The free version of Omnisend only supports email and none of the other platforms. The Standard Package, the next tier up, contains SMS. The Standard Package costs $16 a month. To use the SMS feature, you must first purchase credits. That's pretty common for all SMS marketing channels, but Omnisend's isn't the most affordable.
Can I integrate with third-party apps?
Omnisend's selection of off-the-shelf eCommerce store integrations is unrivaled. That's a lot of no-code options, which makes it very easy to use Omnisend as a marketing tool on top of almost any store. They also offer an API that can be used to incorporate the service into personalized and bespoke tales. Omnisend is praised in particular for its Shopify integration, which extends well into the web. This makes sense, given Omnisend's aggressive pitch to woo MailChimp users who were disillusioned by the latter's breakup with Shopify and subsequent price hikes.
How is Omnisend’s email builder?
Omnisend has a nice, user-friendly email builder with a lot of default blocks and a lot of customization options. You can also save and reuse your custom models, which is convenient and time-saving. Although some reports (mostly from graphic designers and other design-focused professionals) claim that the advanced visual capabilities aren't as good as other alternatives, Omnisend has all you need in the vast majority of cases.
How does Omnisend’s price compare with others?
The cost of sending an SMS via Omnisend is $0.015 US per message (1.5 cents). SMS messaging is available at $0.0129 US on CartsGuru (1.29 cents). When you look at it that way, it's not much of a difference, but it saves CartsGuru $21 per 10,000 SMS messages sent. We'll return to other limitations in Omnisend's SMS offering later, but for now, let's finish going through the channels available at each pricing tier.
Is Omnisend easy to use?
Omnisend is a simple program to use. Everything works smoothly and has a clean, modern UI design. The only minor annoyance is that you must first connect your store before you can accomplish anything.
What does Omniesend offer?
Omnisend has a number of built-in templates that you may use to personalize your emails. That's in addition to a slew of automation tools for sending emails and segmenting your database. Furthermore, the tool works in tandem with Facebook Messenger and SMS marketing initiatives. Omnisend also has extensive reporting capabilities. The platform's reporting capabilities include click maps and real-time dashboards, so you can rest assured that you'll have all the information you need to assess the performance of your campaigns.
Can I design engaging lead generation forms with Omnisend?
Omnisend also includes tools for creating interesting, persuasive, and effective lead generation forms. These are quite effective at increasing lead capture rates. There are many other types of forms to pick from, including Popups, Signup boxes, Wheel of Fortune style forms, and many others (all of which may be effortlessly integrated into marketing campaigns).
Is Omnisend good for email marketing?
Omnisend has a lot of email templates and an easy-to-use drag-and-drop email editor. This simplifies the process of creating professional-looking emails. When you combine this with Omnisend's product picker (covered before) and CTR-boosters like dynamic discount coupons and scratch cards, you'll be able to develop and send emails that your subscribers will want to engage with.
Does Omnisend offer Reporting and analytics?
The reporting options in Omnisend are built for in-depth campaign analysis, allowing you to delve down into the details. You may be confident that you can examine every component of your marketing effort to determine what is working and, more importantly, what needs to be improved. You may also create customized reports based on your sign-up forms to gain a better understanding of who your target audience is. You can learn about the languages spoken by your customers, their countries of origin, the devices they use to communicate with your brand, and so on.
Can I create multi-channel marketing campaigns?
You may use Omnisend to build and run marketing campaigns that cover a variety of channels, such as SMS, email, and, of course, social media. Needless to say, this helps you reach a wider audience. Users can also combine all of their social media and communications channels into a single process, making it much easier to automate and track multi-channel marketing campaigns.
How can I automate marketing with Omnisend?
You may use Omnisend to determine where subscribers are in the customer journey and send them items that are relevant to their stage. Smart triggers can be used to ensure that the proper message is given to the right group of clients. Omnisend also has a number of pre-built marketing automation workflows. These are fantastic for making sure you're getting the most out of automation and saving you and your team time!
Does Omnisend support segmentation?
Yes! You can divide your email list into minor subdivisions using Omnisend's smart segmentation tool. These 'segments' could be based on your subscribers' demographics, purchasing behaviors, relationship with your business, and so on, allowing marketers to offer more targeted communications and, as a result, increase customer engagement.
Is Omnisend suitable for ecommerce businesses?
Omnisend is an excellent option if you have an online store. It works with all major eCommerce platforms and provides unique features like a product picker, scratch cards, and gift boxes in the email editor. Product and Category Recommendation Reports assist you in identifying the clients most likely to purchase a given product.
Can I create email newsletters for Shopify using Omnisend?
Can Omnisend is an excellent email newsletter platform for online store owners, particularly those using Shopify, BigCommerce, WooCommerce, Magento, OpenCart, Drupal Commerce, or Volusion, because it offers a direct integration.
Can I create registration forms and opt-in forms with Omnisend?
There are a few great templates to select from, but there aren't many. It would be slightly easier to edit the form if you could do it by dragging and dropping the items directly on the design. Once activated, the form is automatically added to your store.
Are the Omnisend templates mobile responsive?
Across all plans, there are 18 mobile-responsive templates. These are highly contemporary and are ideal for eCommerce. You can choose from a variety of themes that modify the color palette of your email with a single click. You can also make your own HTML design by pasting or importing the code. This function is located under ‘store settings,' which I found to be a bit confusing.
Is there List Management on Omnisend?
Contacts can be tagged to form lists. Simply remove the tag to remove them from the list. Unsubscribing a contact removes them from all lists. You can segment your data using a variety of filters, such as contact field requirements and behavior (clicks, leads, purchases, etc). You may also create automation to tag a contact when they take a specified action, such as visiting your pricing page or purchasing a product.
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Conclusion: Klaviyo Vs Omnisend (Which Is Better?)
Both of these platforms are actually built for eCommerce marketing. Both of these platforms are connected with some of the best eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Magento, and WooCommerce.
Klaviyo and Omnisend have some similar features for your campaigns but there are some features that make Omnisend better than Klaviyo. On the basis of building best subscriber lists and landing pages, Omnisend is far better than Klaviyo.
Overall, in my opinion, Omnisend is a better marketing automation platform than Klaviyo on many points. Get started with them today.