In this post I am going to compare different marketing automation platforms Omnisend Vs Constant Contact Vs ActiveCampaign 2021. First of all you should know what is a marketing automation platform. It is a platform where you can build your e-commerce website to earn money. You can get started with any of the marketing platform because there are many of them, but here we have compared teh tope thre marketing automation platform Omnisend Vs Constant Contact Vs ActiveCampaign 2021
Let’s get started here.
Omnisend Vs Constant Contact Vs ActiveCampaign 2021: (In-depth Comparison)
Omnisend is a cloud-based email marketing platform. It offers a lot of features from which you can build your e-commerce business. It allows you to make email campaigns, website tracking, segmenting and much more. It offers you all the powerful tools to make your ecommerce store more stylish and more productive. It has email templates which are ready to use all you have to do is add the text or a link or coupon code or whatever you want to say to your subscribers.
It has newsletter editor from which you can just pick a product and add it to your newsletter. You can make your landing pages more attractive and you can customize them any way you want. The segmentation feature pick your best subscribers like a targeted audience so that you can send more personalized emails only to those people who actually opens your email and are a repeated buyers from your website.
ConstantContact is currently providing services to more than 650,000 customers from all over the world for almost 15 years. Constant Contact’s email marketing is very effective on the basis of many features. It is a very big name in the world of marketing automation platforms because it has many powerful tools and most important thing is that it is very user friendly.
This software provides you more than hundreds of email templates, it has different ways of uploading contacts and also it offers users to access the comprehensive learning materials. They are continuously adding more features to the software over the years and it’s still going on. It has Social Media Playbook to approach email marketing to all the social media platforms and they are using it to post their social media campaigns.
ActiveCampaign is good for small business marketing because it combines all the aspects of e-commerce business to make it into an integrated and user-friendly platform. With the help of this software you can create very beautiful and very engaging emails for your subscribers. You can also use social media marketing to find more about your subscribers.
You can avail all the features of marketing automation now for your small business too with the help of this software at a very reasonable price. There are currently more than 100,000 users who are enjoying their fruits of labour with the help of Active Campaign. It has over 150 integration tools to help you out in e-commerce business.
Omnisend Vs Constant Contact Vs Active Campaign ( Features)
1. Content Editor
Even if you think you are very good at editing and content building but after using Omnisend’s content editor tool you feel like a teacher to others means then you can teach others about editing. There is a library of templates from which you can choose and customize anytime you want. It has a feature of picking products means you can pick any product and add it to your email and newsletters.
You can also increase your click through rate by adding scratch cards and gift boxes which will attract your subscribers. After adding a product from your website to cart your subscriber will see more product recommendations automatically and by this method you can change your visitors into repeat buyers.
2. Automation & Personalization
You can connect with your customers without using a computer. Because Omnisend has a lot of marketing automation tools that allows you to send emails to your customers on the basis of their behaviour. For example like sometimes people add products to their cart but forget to make the final purchase and that product will on their cart until the automation tool remind them about.
It sends email according to abandoned cart products to those people who probably forgot about it. You can also add exciting offers on that same product so that customers can’t refuse that offer and make the final purchase. You can send more personalized messages to your subscribers like wishing them on their birthday. I mean who doesn’t like to feel special on their birthday.
3. Effective Campaigns
When you send your customers emails regarding your campaigns, the more chances are that it will end up in their spam box. They never get a chance to open that email. So the productivity of your campaign gets very low. So to overcome that you can re-send those campaigns to those people who didn’t open it within the first 48 hours. So then the chances of receiving that email will increase.
You can use it’s A/B testing features too to check out which email campaign format is performing better so in future you can use that format which has the click through rates.
You can create many forms for your e-commerce business to engage with your customers and there are a lot of format to make those sign up forms. Like when a person visits your website you can put a pop up as signup form so that they can’t refuse to fill that form. When someone doesn’t buy from your website for the very first time that doesn’t mean you should let them go without getting their email.
You can make your signup form more interesting with the help of this feature. You can also create more attractive landing pages. Like when a customer clicks on a link to your website they end up on a very beautiful landing page which probably shows a signup form and sometimes a product with an exciting offer.
Omnisend has very unique feature which is segmentation. With this feature you can separate your audience on the basis of their behaviour you can make lists and send them targeted messages according to that list. Sometimes you make a campaign and send it to all of your subscribers.
There is a very big chance that all of them may not like it so to overcome that you can segment those audience who will actually like it and for those who won’t like it you can create another email campaign according to your last success email campaign which you sent them and they actually liked it. That’s how actually segmentation works. According to your list you can send targeted messages to a targeted audience of yours.
6. Marketing Reports
Tracking website is also a feature of Omnisend. You can check the progress of your website on the dashboard of Omnisend where you will all the reports regarding to your customers behaviour, your email campaigns and much more.
With these reports you can take the action towards making your website more productive than ever. You can also get your reports through emails aside from seeing it on the dashboard which is an awesome thing because sometimes you may be very easy to check out the dashboard to see the reports instead of that you can just open your email which has those reports.
1. A/B Split Testing
Constant Contact also provide the feature of A/B testing. Through which you can create two subject lines and those subject lines has an equal number of contacts and after that you can send different type email campaign to each of the subject lines to test exactly which is doing better than the other one. After that this software captures the better-performing subject line and automatically sends the better one to the rest of your customers.
It is a feature which allows you to send the right message to the right person at the right time. With it you can create many personalized, automated emails and Constant Contact will send it automatically and you don’t need to send it on your own. It will save your time. You can create emails like welcome messages to new customers, birthday and anniversary messages to your existing customers to engage with them on a personal level.
Sometimes it doesn’t matter how attractive and awesome your email is if it doesn’t end up in the inbox of a customer. Constant Contact note that and with those notes it practices to ensure that your messages don’t end up spam email inbox and it also boost a 97% deliverability rate. You can also learn how to avoid emails ending up in spam inbox from through Constant Contact.
4. Email Editor
When you click on create Email in Constant Contact then you will get a choice of adding a link to your website and when you do that then Constant Contact add all of your social media handles, logo , your brand’s colour in your email.
Then all you have to do choose an email template from the library of template and use the drag-and-drop feature to edit that email. When you enter the editor feature for the first time you will see a tutorial video regarding how to use the email editor.
5. Email Marketing
Constant Contact has hundreds of email template in the library section from which you can easily choose to create an email. You can choose a particular email template as many times as you want. These are compatible in both mobile and desktop. All you have to do is just pick up the template and edit the font, colors and images.
6. List Building Tools and Management
You can easily add people to your contacts with the help of list building tools. You can add them through signup forms, Constant Contact’s Facebook app, a tablet or it’s text-to-join tools. You can add tags in your lists to categorize your contacts and also you can easily upload your contact list into the cloud servers with the help of Excel, Outlook, Salesforce etc.
1. Website Tracking
It has a similar feature to the other two marketing platforms who actually tracks your website on the basis of customer’s behaviour and also allows you to send emails according to that report. It can actually see what a contact is doing on your website. It has view history page where you can see all the activities of your customers on your website.
All this data is very useful and actionable means you can target those people who are actually making purchase on your website. Create email campaigns on the basis of their behaviour.
2. Conditional Content
With this feature you are able to change the content on a per contact basis. According to their tags you can send emails with different landing pages, images or blocks of text. You can increase your sales with the help of this feature. All you have yo do use the most viewed email template and add the text in it and send it to your subscribers.
3. Event Tracking
Active Campaign also tracks all the events regarding your customers. You can engage with your contact with the help of this feature on a personal level so that they feel special about it.
This feature also notify you when a customer places an order from your website and then you send the email regarding your campaign to those customers at the very same time with some exciting offers.
4. Easy-to-use API
People give compliments to Active Campaign because of its easy-to-use API. You can get many popular services with the help of it’s built-in integration. It means your apps can easily and completely integrate with Active Campaign which you may be using it already and also you can increase the capability of it in the near future with the help of Active Campaign
5. Intuitive Automation Builder
Sometimes people complain about the features of a marketing platform because they are difficult to use or very confusing to use so mostly they don’t use all the features which they pay for it. But Active Campaign provide users a flowchart on how to use all the features step-by-step one-by-one. This automation feature allows them to utilize all the features of Active Campaign in their e-commerce business.
6. Email Split Testing
Active Campaign has an advanced split testing feature where you can different subject lines in which there are different contacts and then send them different email campaign to check which email campaign format is most effective. After getting the result it’s automation sends the effective email campaign to rest of your subscribers.
On the basis of feature I think all 3 marketing platforms provides some featurZes which are the same. But there a lot of features which make different from one another. So in my opinion Omnisend provides the best features to grow your ecommerce business.
Omnisend Vs Constant Contact Vs Active Campaign ( Customer Support)
Now I am gonna do a comparison among these 3 on the basis of their customer support service.
It supports devices like Windows, Mac and Web-based and it only support English in language. So whenever you want to avail the customer support service from Omnisend you can contact them through emails. You will receive the reply of that email instantly because the support team of Omnisend is very good in providing support to the users. There are many reviews regarding customer support on the internet.
You can also get the customer support service live like through calling, in-person and video calling which makes it an awesome marketing platform with a reliable support service.
It supports devices like Windows, Android, iPhone/iPad, Mac and Web-based. You can avail the customer support service in Constant Contact through contacting them with email, phone and also you can send them ticket regarding your problem.
It also has an effective support team which replies shortly after getting the complaint regarding your problem. It offers the best service to solve your problem with an instant because it provides you the tools to overcome that particular problem at once.
It supports devices like Windows, Linux, Android, iPhone/iPad, Mac, Web-based and Windows Mobile. It certainly supports more devices than other two marketing automation platforms. It provides you training on how to use all the features of Active Campaign so you never face a problem regarding that. But if you face a problem then you can contact the support team through phone and live support to solve the problem. They also replies instantly to solve your problem.
On the basis of supporting devices I think Active Campaign is best for all types of business. And now small business can also use the automation platform with the help Active Campaign. But when it comes to Support I think Omnisend provides best support to the users because there are a lot of reviews in the internet which say that it has a better support system.
Omnisend Vs Constant Contact Vs Active Campaign (Pricing)
Now I am gonna compare the prices of these 3. Then you can decide which is better and in budget for you.
Omnisend Pricing Plans
1) Free (Free to use)
- 15000 Emails per month
- Website Tracking
- Signup Forms
- Newsletters & Content Editor
- Discount Codes
- SMS Campaigns
- Sales Reporting
- 24/7 Email & Chat Support
2) Standard (Costs from $10/month or $8/month/annual billing)
- All Free Features
- Automation Workflows
- SMS Automation
- Standard Segmentation
- Product Import & Recommendations
- Interactive Email Elements
- Interactive Signup Forms
3) Pro (Cost from $199/month or 160/month/annual billing)
- All Standard Features
- Unlimited Emails
- Advanced Segmentation
- Facebook Custom Audiences Sync
- Google Customer Match Sync
- UTM Management
- Account Manager & Priority Support
- Custom IP & Deliverability Support
ConstantContact Pricing Plans:
It offers two plans with a free trial option which is for 60 days and you can also cancel it anytime there is no contract or obligations.
1) Email ( Starts at $20/month)
- Unlimited Emails
- Contact Management
- List-Building Tools
- Tracking & Reporting
- Social Media Sharing Tools
- Image Library
- Apps & Integrations
- Mobile App
- 1 GB File Storage
- 1 User
- Access to Articles, Guides& Videos
- Seminars & Training
- Real Live Support
- Product Help
- User Community
2) Email Plus ( Starts at $45/ month)
- All Email Features
- 2 GB Storage
- Custom Designed Template
- Facebook Fan Promotion
- Events Registration & Management
- Collect Donations
- Customer Surveys
- Trackable Coupons
- 3 Users
ActiveCampaign Pricing Plans:
It offers 4 plans and the following prices are for 500 contacts and it changes when the number of contact get increases.
1) Lite Plan( $15/mo (monthly) or $9/mo (yearly))
- Up to 3 Users
- Unlimited Sending
- Chat & Email Support
- Email Marketing
- Marketing Automation
- Send Newsletters
2) Plus Plan ( $70/mo (monthly) or $55/mo (yearly))
- All the features of Lite Plan
- Up to 25 Users
- Unlimited Sending
- Contact & Lead Scoring
- CRM w/ Sales Automation
- Custom Branding
- Custom Domain
- Custom User Permissions
- Deep Data Integrations
- One on One Training
- SMS Marketing
3) Professional Plan ( $159/mo (monthly) or $129/mo (yearly))
- Everything from Plus Plan
- Up to 50 Users
- Unlimited Sending
- Site Messaging
4) Enterprise Plan ( $279/mo (monthly) or $229/mo (yearly))
- All the features of Professional Plan
- Unlimited Users
- Unlimited Sending
- Uptime SLA
- Phone Support
- In-Depth Onboarding
- Free Social Data
- Free Design Services
- Dedicated Account Rep
- Custom Mail Server Domain
On the basis of pricing I think Omnisend will fit in your budget because the given prices of ActiveCampaign and Constant Contact is for 500 contacts and when your contacts will increase so does the price but in the case Omnisend they charge for only one time for most of Contacts that is why it is better in pricing than the other two.
Which is Better?
From all the above comparison in my opinion Omnisend is better than ActiveCampaign and ConstantContact because it offers more amazing features than the other two plus the pricing is also low for your budget of Omnisend.
Omnisend has a felixble and affordable pricing plans along with that it alos offer free plans that anyone can easily get satrted with. So you shoudl definitely give it a try as here you don’t have to loose anything.
Conclusion: Omnisend Vs ConstantContact Vs ActiveCampaign Comparison 2021
The comparison is among 3 marketing platforms but there are also many platforms in the market and from them you can choose any one of them which you think will benefit your e-commerce business.So here is our recommendations in order:
So after reading the comparison don’t forget to give your opinion in the comment box if you have any questions regarding these 3 then you can freely ask from us. Don’t forget to share the post if you like it.