Omnisend Shopify Tutorial 2023: (Smart Email Marketing For Shopify)

In this post, I have shared the Omnisend Shopify Tutorial 2023. It is actually an eCommerce marketing automation platform which provides powerful tools like content editor, data capturing and marketing. Omnisend is a place where you can create a shopping website through it. It provides tutorials on how to create an excellent website where people can easily buy things with just one click. It also teaches you how to create a sign-up page easily.

Omnisend shopify pricing


Omnisend Shopify Tutorial

Omnisend Shopify Tutorial 2023: (Smart Email Marketing For Shopify)


What is Omnisend?

Omnisend lets you create drives from ready to use templates which actually saves a lot of time. You can increase your click-through rates with its additional elements. Personalizing an e-commerce marketing is not easy but with Omnisend you can do it easily.

The solution of Omnisend sends an email which is based on user activities like cart and browsing abandonment. Omnisend re-engages with your customers from time to time to increase new traffic and also sends them birthday emails and promotion codes. These tools will help you in keeping your customers happy so they will be a repeat buyer on your website. It also had a reporting dashboard which shows your campaign performance metrics.

Omnisend Shopify Tutorial

With all of these tools in your hand, you can build better campaigns which will increase your engagement with your customers and as well as your profits. You can easily increase the number of your subscribers with creating a wide variety of signup forms and convert those new subscribers with the easy-to-use editor. It works with every eCommerce platform like Shopify, Bigcommerce, Magento, WooCommerce and many more. It sends emails to the subscribers but these emails sent from business accounts so they mostly end up in spam folder and people rarely open their spam folder so the chances are most likely 20%.
If you wanna get the best results by using this email marketing campaign then you and this platform must work together.

While Omnisend sends the email regarding your website, you have to reach to your readers on a personal level like send them birthday wishes and promo codes, so they will not end up in the spam folder because of the good email marketing automation software. Omnisend doesn’t worry about that their emails are going into the spam folder so you have to take care of that.

If you are into email marketing, then having a reliable email marketing tool is the most important thing. We have reviewed some of the great tools that you can consider and one of them is SalesHandy. Do check out our SalesHandy Review and know if this is the tool you should go for.

Features of Omnisend


Many of your visitors on your website add the items into their carts and then forget about them like they abandon them but it doesn’t mean it’s over. Omnisend has an Automation feature which sends email to your customers about their cart and reminds them about what they left behind. It allows them to complete their purchase. People love celebrating their birthdays and they love surprises too. You can help make their day special by sending a greeting email saying happy birthday attached with a special promo code.

Omnisend shopify Automation

You can easily set it Omnisend before their birthdays and it will send them on that exact date because of its automation feature. Its automation feature has a lot to offer. For example whenever someone enters in your website then they’ll see the first thing is the signup page after signing up they’ll receive an email about them signing up in your website after whenever they make a purchase they will get an email regarding their purchase.

Your subscribers will get emails regarding their reviews, order confirmation, order follow-up, product abandonment, push notifications and more. You will see your website’s browsing activities through Omnisend.

Automation feature gives tool regarding website tracking means you can now track your website easily because seeing the traffic on your online store will definitely make you happy.

2. Campaign Management:

Omnisend has a Campaign feature which gives you tools like A/B testing and Campaign booster. Sometimes you are not able to decide which subject line works best or which name to use as your user’s name. But you can figure that out by A/B testing. It allows you to send exactly two subject lines to two different types of customer to see which is working better. Then it is easy to select the subject lines because you will only select the subject line which has the highest open rate. Its feature of campaign booster is really simple to use.

Omnisend Review - Campaign Manegment

When you send out your campaign to your subscribers then most likely they won’t open it. After 48 hours campaign booster send another campaign to those people who didn’t open the last one and most likely to buy because of a new subject line which it will provide in the next campaign. With campaign booster, you can increase your sales by up to 30%. That means with every campaign you boost, you are increasing the chances of your success with it.

3. Content Editor:

You can send unique offers to your subscribers with Content Editor feature of Omnisend. It allows you to create discount coupons for your website. You can easily enter the percentage of discount and a title and then you are ready to go means you can use those coupons to attract your subscribers. To make your campaign easy it gives you ready-made 4 email templates so you don’t have to create one from the beginning. You can just edit them out then you can use them.

These email templates will show the best way to present your products and all the other things you will say in that email. It has a gift box feature to where you can add some exciting gifts and send them to your subscribers.

Omnisend Review - Content Editor

Then all they have to click on the box and then will receive the gift from you. This will increase the engagement between you and your subscribers because everyone loves unexpected surprises. You can increase the conversion rate with it too because then your subscribers will buy more with your online store.

The content editor feature also gives you the tools to create images for your website which will make it look more beautiful and interactive. There is a scratch card tool too which is same in some manner as a gift box. You can simply just write the discount coupon code with a text in the scratch screen. Then all your subscribers have to scratch it to avail the code. Isn’t this exciting feature because it’ll make a connection between you and your subscribers.

4. Forms:

You can send your campaigns to your subscribers and to make sure every campaign has a different landing page than the others you can use the Form feature of Omnisend. But you just have to make sure that each landing page has the same text, images and even colors with your ads. Actually, Omnisend makes it very easy to use a landing page for you, all you have to do add some text and discount offer with it.

Whenever a person visits your website and doesn’t buy anything that it doesn’t mean you can’t convert them in various ways. You can attract them by creating beautiful popups. These pop-ups come with beautiful images, high converting texts, different styles and you can also customize them to grab your visitor’s attention and it’ll make them to signup on your website.

Omnisend Review - Form
Most of the visitors don’t buy from your online store for the first time. It doesn’t mean you can’t get their email. The signup box of Omnisend is only for this purpose. It is a very small box which will constantly show on your website whenever a person visits it for the first time.

When a person fills their details in the signup box you will get their emails and now they are one of your subscribers. You can also make your signup form more fun by using the wheel of fortune. It means whenever they fill up their details they get to play a wheel of fortune which will give them a lot of greeting gifts like discount coupons.

5. Reports:

Omnisend provides you various reports. You can track your performance with this feature. The automation reports dashboard will show a full overview of your performance. It will show you how many people have visited your website, are currently in it and have exited from it. You can see your automation flow by tracking click, open and unsubscribe rates.

You can see the data on the dashboard of any time period which will help you understand how your workflows are changing your business. You can compare the last 30 days to the previous 30 days or you can compare on a weekly basis too.

Omnisend Review - Reports

You will see the information about how many people engaged with your email as soon as you send your campaign to them. You will see the real-time activity to help you improve your future campaigns. For the first 24 hours, you will see the hourly reports on your campaign.

On the forms reports dashboard, you will see how your signup forms are doing. You will get to see the exact number of people who have checked your signup forms and actually signed up. You can track the country from where the traffic is coming from with this feature.

6. Subscriber Management:

There are different kinds of lists of your subscriber in Omnisend. You don’t need to create one big list instead of that you can create different lists on the basis of different forms. From this, you’ll be able to choose among these lists and then you can send your campaign to the right audiences.

The segmentation tool helps you create different and powerful segments that allow you to send the right messages to the right people.

Omnisend Review - Subscriber Management

These segments can be made on the basis of your subscriber’s shopping behavior. It will only target those people who have not just placed orders from you but also opened and clicked on your campaigns.

There is a custom audience facebook sync feature which automatically moves your customers from Omnisend in and out inside facebook and Instagram. Now in these days, you don’t need to get your subscribers to list from facebook, you can just use dynamic Omnisend segments to super-target your ads on Facebook and Instagram which will bring more traffic to your website.

How Much Does Omnisend Cost?

There are exactly 3 options in Omnisend. Two packages cost money but the third one is free. The price actually depends on the number of your subscribers.

You can start your Omnisend Shopify Tutorial which would bring more leads to your Shopify store.

For example, if you are starting with 1 and have subscribers between 1-500 then you can pay the minimum amount. But if you have more than 500 subscribers then you can calculate the amount through the website’s price calculator. Now you’ll see the feature you’ll get in every offer.

Omnisend for shopify



  • 15000 Emails per month
  • Website Tracking
  • Signup Forms
  • Newsletters & Content Editor
  • Discount Codes
  • SMS Campaigns
  • Sales Reporting
  • 24/7 Email & Chat Support



  • Costs from $10/month or $8/month/annual billing
  • All Free Features
  • Automation Workflows
  • SMS Automation
  • Standard Segmentation
  • Product Import & Recommendations
  • Interactive Email Elements
  • Interactive Signup Forms


  • Cost from $199/month or 160/month/annual billing
  • All Standard Features
  • Unlimited Emails
  • Advanced Segmentation
  • Facebook Custom Audiences Sync
  • Google Customer Match Sync
  • UTM Management
  • Account Manager & Priority Support
  • Custom IP & Deliverability Support


Who Should Consider Omnisend?

If you are looking to create an online store and want to make money from it them Omnisend is the right place for you. It helps you in various categories like in bringing the traffic, sending emails automatically to your subscribers, creating discount coupons and much more.

There are a lot of online shopping websites on the internet today. Not all of them are as successful as Amazon or Flipkart. But still, you can earn money from it by using Omnisend tools. In starting it will help you create your website’s outlook.

Omnisend coupon codes

You can choose your email type through 4 given email templates and these email templates are already designed by Omnisend. All you have to do is put the text in the email. If you’re looking to connect with your subscribers then it’s gift box feature, scratch code feature, discount coupons, and birthday email feature will help you out. To create a better understanding between you and your subscribers Omnisend is the best place for you.

Benefits of Omnisend:

1. Intuitive Content Editor:
Even if you are very good in content building and editing after using Omnisend your confidence will increase by 2 times. With Omnisend’s intuitive content editor you’ll feel like a teacher in those things. This actually saves your time because it provides a large number of templates that you can customize.

You can also pick one of your products which you wanna include in your emails and newsletters. It also offers automatic product recommendation too. It will definitely attract customers to buy the product from the website.

2. Marketing Automation & Personalization:

You can engage with your customers without using a computer. It can happen only because of Omnisend, it has host marketing automation tools that send emails according to the behavior of visitors. It sends emails to those people who abandoned browsing products or left items in their carts.

3. Effective & Sophisticated Campaigns:

Sometimes the emails you send to your subscribers, they couldn’t read it because it never actually made it to their inbox. Instead of inbox, it ended in the spam folder. Because of that Omnisend allows you to send your campaign again. So this way it may not end up in spam folder. The success of that happening gets increases by 50%.

4. Always-on Visitor Capturing Tools:

Omnisend has many forms from which you can collect your customer’s details. There is simply sign up for the new visitors or maybe you can use pop-ups whenever someone visits your website. With this way you can get their details even if they don’t buy anything for the first time. You can convert those visitors into repeating buyers by using the tools of Omnisend.

5. Targeted Messages:

Dividing your audiences according to different characteristics can help you build campaigns which will attract them to your online store.

With Omnisend you can create as many lists as you want, you can create them on the basis of your audiences and segment them. It will save the cost of your email marketing because then you have the targeted audience in your mind.

6. Actionable Marketing Reports:

To create better marketing campaigns you will need to know about your customers so the actionable reports help you with that by showing the reports of best campaigns, the forms of collected data and highly engaged newsletters elements.

These reports are available on your dashboard but still, you will receive them through email. Which will help you study your performances?

Pros And Cons


  • User-friendly environment
  • Great deliverability
  • Insightful reports
  • Beautiful email templates


  • There should be more email templates
  • The real-time activity is slower than expected

Quick Links:

Faq’s On Omnisend Shopify Tutorial

👉What is Omnisend known for?

Omnisend is an exceptional and powerful application that allows you to create or produce from ready to use templates that can save a lot of your time. You can increase your click-through rates with extra components. Indeed, personalizing associate ecommerce isn't simple but Omnisend allows you to do them easily without any difficulty. Omnisend works with all ecommerce platforms like Shopify, Magento, Woocommerce and many more.

👉How does Omnisend work?

The solution of Omnisend sends associate emails that relies on user activities like cart and browsing abandonment. Omnisend reengages together with your customers from time to time to extend new traffic and conjointly sends them birthday messages and promo codes. These tools help in keeping customers happy so that they eventually become a repeat buyer for your website. It also includes a reporting dashboard which shows your campaign performance metrics. Besides that, you can simply increase the number of your subscribers by making a large sort of signup forms and convert those new subscribers with easy to use editors.

👉What are the features of Omnisend?

Omnisend has some amazing exceptional features which makes it stand apart in the market. Some of them includes: Automation: With this Automation feature that sends email to your customers regarding their card and reminds them of what they left behind. It permits them to finish their purchase. People love celebration and surprises both. Through Omnisend, you can help make their day more special by sending a greeting with a special promo code attached. Since it's an automation feature, you can send messages on an exact date. Campaign Management: This feature provides you tools like A/B testing and campaign booster. It permits you to send precisely two subject lines to two different types of client to visualize that is functioning higher. Then it is easy to choose subject lines because you can only select the subject line that has the best open rate. Content Editor: You can send different offers to your subscribers with the content editor feature of Omnisend. It permits you to form discount coupons for your website. You can simply enter the proportion of discount and a title so that you can attract customers. To simplify your campaign with ready made four templates so that you don't have to create one from the beginning. Form: This feature sends campaigns to different subscribers to make sure every campaign has a different landing page than the others. Reports: Through this feature you can track your performance, and also show how many people have visited your website, are currently in it or have existed from. You can track your workflow every week or in 30 days. Subscriber Management: You can create different types of subscribers list through this. This segmentation tool helps you produce completely different and powerful segments that permit you to send the right messages to right individuals.

👉What are the plans and their pricing provided by Omnisend?

OmniSend provides you three types of packages that you can actually choose based on your requirements and needs. These packages are: FREE: It is easy to use for the build up campaigns. It provides features like 15,000 emails/mo, email campaigns, sign up forms, boxes, reports etc. STANDARD: This is the perfect package for marketers who want to improve their growth and marketing automation. It costs $16/mo and provides advantages like 15,000 emails/mo, 24/7 live chat support, audience segmentation and many more. PRO: It costs $99/mo, where you have 15,000 emails/mo and advantages like push notifications, custom facebook audiences, priority support, advanced recording etc. ENTERPRISE: This feature has custom pricing since it provides enterprise-grade customization. Through this you can avail advantages like email account migration, custom IP address delivery support and many more.

👉Can I avail Omnisend discount through coupons?

Yes, indeed. Our website offers various coupons that can actually help you save some extra bucks from your pocket. All you have to do is just visit our website, choose the desired coupon that you want to redeem. Copy the coupon code and paste it while purchasing the subscription pack. Your discount will be applied automatically and once the transaction has been done, you are ready to use the software. Enjoy your discounts!!

👉Does Omnisend provide any free trial?

Yes, it surely does. At the point when your account is created on Omnisend and associated with the store, you will naturally begin your 14 day trial period. It permits you the access to the Pro highlights where you will have sufficient opportunity to test them before you actually make a purchase. After the trial is closed, new clients are automatically downgraded to the free plans unless they upgrade to a paid version.

👉What is the difference between a monthly or and yearly plan?

With the yearly arrangement, you are charged everything for a year with upto 22% markdown. Along these lines, you will get highlights and credits for just 78% of the cost. You can also choose the monthly option if you wish to be charged on the basis of every month.

👉What are the services provided from account manager?

When you are using an Enterprise plan, an account manager will be automatically assigned to you. Clients on standard or pro plans with a sizable contact rundown can also be qualified for this service. An account manager helps you in relocating from another supplier as well as onboarded you in no time.

Conclusion: Is Omnisend for Shopify Worth Try?? Omnisend Shopify Tutorial 2023: (Smart Email Marketing For Shopify)

The features and tools of Omnisend for Shopify are amazing. It has a variety of tools which makes it more interesting than any other marketing automation software. For example, the connectivity between you and your customers increases day by day as you keep connecting with them on a personal level.

To make an awesome online store you’ll need resources which will be provided by Omnisend. These resources will help you in creating automatic emails, new and exciting campaigns, awesome sign-up forms, popups and much more. You can set the automation to send birthday wishes to your customer and you can attach coupon codes in it as a birthday gift to them which will definitely make them happy.

These tools convert your visitors into repeat buyers. Omnisend is one of the top 50 e-commerce software products all around the world.

Andy Thompson
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Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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