Sharpspring Vs Infusionsoft: Which is a Best Tool in 2023?

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Pricing $550 $160
Best for

Sharpspring is without a doubt the most flexible cloud-based marketing tool which is fully integrated. It also offers integrations with other parties or local tools, integrated call tracking.

No doubt, Infusionsoft is a leading email marketing software and an all-in-one marketing platform that you can use to grow your business easily and effortlessly. 

  • Lead Scoring And Lead Nurturing ransformative
  • Smart Emails
  • Transformative
  • Marketing Automation
  • Sales Pipeline
  • Online Sales Payment
  • Integrates smoothly with client CRM which helps in closing more sales and boosts retention.
  • Visual flowchart for easy planning.
  • Onboarding is hassle-free.
  • Process Automation
  • Campaign Builder
  • Email Marketing
  • Onboarding can be overwhelming at times.
  • YouTube ad connectivity could be better
  • If you tend to rush in to get started, you may have to suffer. Patience is required.
  • Learning Curve
  • Custom Fields
  • Document Storage
Ease of Use

It provides documentation, lives online, personality, and webinars as pieces of training. It gives you a powerful platform for executing marketing automation across the marketing and sales landscape.

It has one of the best user interfaces for building automation campaigns, making it easy and enjoyable to use.

Value For Money

It is quite high in cost.

It is cost effective.

Customer Support

Customer support can be done via email and call support.

Customer support can be done via email and call support.

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Sharpspring Vs Infusionsoft – Whether you are a little/medium-sized entrepreneur, a promoting organization, a moderate-sized outsourcing organization, a counseling office, or own pretty much any endeavor that has a database of an extensive number.

Clients to be overseen, SharpSpring and Infusionsoft are the Marketing and Business Automation apparatuses for you.

It can be the name, address, contact numbers, messages, etc.; all of that and a lot more can Sharpspring Vs Infusionsoft be stored in a CRM. Organizations regularly have this inquiry, for what reasons is CRM like Sharpspring or Infusionsoft required? 

  • CRM encourages you to dispose of the out-of-date and dreary manual procedures that lead to human mistakes more often than not. 
  • Your excursion to discovering more leads, overseeing client databases, following exercises, and developing your Business will altogether get simpler. 
  • One spot to store all your customer/client data. This guarantees personalization when shutting bargains, better relationship assembling, and refreshed databases. 
  • Effectively follow and oversee client messages, and exercises, and get moment bits of knowledge and proposals.

The structure, looking after databases, and using them viably are the most significant barriers before the deals or lead age for your organization can start in the market.

Bottom Line Upfront: While Sharpspring doesn’t have an eCommerce platform, it does have a landing page builder and a blogging tool, which Infusionsoft does. Sharpspring has predetermined ranges for the maximum number of users you may host, but Infusionsoft is less expensive and offers more flexible pricing plans.

Infusionsoft has a cheaper price point and offers more flexible pricing plans with an eCommerce platform for those who want to build their own store. Sharpspring does not come included but instead provides you with landing page builders and blogging tools so that it can focus on marketing rather than sales pipeline features like Infusionsoft.

Sharpspring Vs Infusionsoft

Sharpspring Vs Infusionsoft: In-Depth Comparison:


 Sharpspring Vs Infusionsoft: overview

Sharpspring is known to be an ‘Automation tool for marketing firms. It is considered to be the best user interface for providing automation campaigns, which makes its usage very easy.

It was established in 2012 by CEO Rick Carlson and CTO Travis Whitton, Sharpspring was established to facilitate the procedure of Market Automation.

For organizations, clients, and organizations, Headquartered in Florida, United States, Sharpspring Vs Infusionsoft presently has numerous auxiliaries under the brand name of Sharpspring.

SharpSpring is a cloud-based promoting mechanization device, that offers advanced and exceptional showcasing computerization arrangements.

It is the top business stage for CRM as far as estimating, client usefulness, and general execution. 

SharpSpring is, without a doubt, the most adaptable stage in the market. Be it offers of incorporations with outsider or local apparatuses, coordinated call tracking, offering local or outsider.

CRM reconciliation, generally good CMS mixes, or plenty of new and astonishing highlights. With the assistance of Sharpspring, you can have confidence in your lead-age pipe.

Be it, clients who sign up through the telephone, work area, structures, and so forth, think about them all in one go and quickly.

This makes it simpler to get decent, generally speaking, business sector situations and comprehend the interest flexibly situation predominantly.

CRM will help in showing signs of an improvement rate of profitability with regard to business income and income.

SharpSpring offers consistent help and is highlighted by an incredibly responsive improvement team and email response group.

Infusionsoft (Keap):

Keap overview

Infusionsoft is a cloud-based email advertising stage and client relationship the executives (CRM) framework utilized by organizations to send principally promoting messages.

Yet additionally showcasing writings, autodial advertising calls, and different strategies for advertising correspondences to buyers and business clients.

It is an independent organization that offers an email showcasing and deals stage for private ventures, Sharpspring Vs Infusionsoft including items that, as per its Wikipedia passage “smooth out the client lifecycle, client relationship the executives, promoting robotization, lead catch, and web-based Business.

The organization is situated in Chandler, Arizona (USA), which is a suburb of Phoenix, AZ. 

It was established in 2001 by Scott Martineau and Eric Martineau (siblings) and Clate Mask. The startup was established in Mesa, Arizona, in 2004.

Working Overview – Sharpspring:

front desk

Sharpspring is meant to support the Business, driving more leads, converting those leads into deals, and producing more traffic and by implication income Sharpspring Vs Infusionsoft.

In addition to the fact that Sharpspring saves your time, yet additionally offers you rewarding and gainful highlights on their foundation.

Sharpspring is accessible with Marketing Automation, CRM Automation, CRM Pro, CRM Ultimate, and CRM Free. SharpSpring gives you a choice to dole out jobs to everybody approaching SharpSpring.

  • Administrators: They approach and control various client jobs. All the highlights, settings, and application regions are available to them. 

Compaign Insight

  • Project supervisor: They approach accounts, pipelines, contacts, reports, and trucks, be that as it may, they have constrained access to the majority of the highlights, for example, Automation and Content. 

CRM Integration

  •  Sales Managers: Salesmen They can alter and deal with all the leads in the guest Id, Contact Manager, Accounts, and so on. 
  • Organization Managers: They offered access to all the highlights except for the propelled settings. 
  • Junior Sales representative: they can observe the Visitor ID, Sales Pipeline, and Contact Manager highlights. Be that as it may, they can view the leads relegated to them. 

Also, Sharpspring Mail approaches, include a large number of jobs over these positions. Sharpspring Vs Infusionsoft

Any client who has not utilized, for example, signed into Sharpspring or opened messages for more than 180 days, will have their framework warnings and IDs stifled. 

Working Overview – Infusionsoft:

 Sharpspring Vs Infusionsoft -Keap CRM

Infusionsoft is a cloud-based email publicizing stage and customer relationship the chiefs (CRM) structure used by associations to send mainly advancing messages.

Yet furthermore exhibiting works, autodial promoting calls, and various procedures for promoting correspondence to purchasers and business customers.

Infusionsoft Integration:

 Sales Pipeline

  • It is cloud-based, so it tends to be run from any internet browser associated with the Internet. 
  • The stage has an intuitive battle manufacturer that gives a visual manual for steps in an email advertising pipe. 
  • It has mixed with a significant number of top-promoting instruments.
  • A tag-based framework is utilized to follow client practices. 
  • It has a standards-based framework that lets you interface with a client’s conduct and drive messages and other correspondence to them. 
  • Advertisers can utilize it from any place; there is a web association. 
  • It is programmable and handles the appropriation of lead magnets very well. 
  • The innovation inserts flawlessly into WordPress and other Content Management Systems
  • Both battle email sending and communication email should be possible. 
  • The organization presented a pleasant, new (in late 2016) email format developer.

Pros And Cons:

SharpSpring vs Keap- Pros and cons



  • Customized email automation
  • Comfortable lead and sales generation
  • Robust and efficient engine
  • Dynamic web content based on automation flows
  • Lead activity tracking 
  • Split testing and bulk social media posting
  • Event management and Bi-directional CRM syncing 


  • UI/UX can be clunky to use sometimes
  • The onboarding process takes time and is tedious
  • No SEO recommendations for blogs
  • No access to the complete database
  • Lots of limitations in the allotment of roles and permissions
  • Email creation templates are not innovative



  • Cloud-based can run from anywhere over the web
  • Drag and drop campaign builder
  • integrated with the top marketing tools
  • Usage of the tag-based system
  • Uses the rules-based system for customer interactions
  • Can be used from anywhere.
  • The distribution of leads is handled quite well


  • No native A/B testing.
  • lacks action triggers
  • Built-in wildcard variables are not available
  • Not meant for individual Business
  • A little challenging to work with
  • Uses extensive reporting.

Comparative Analysis:

Target Audience:

Sharpspring:  If you have some basic knowledge of technology and can Sharpspring Vs Infusionsoft pursue learning CRM and Automation devices, then Sharpspring is for you. The tool is perfect for showcasing offices and SMBs. 

Infusionsoft: It is best for individuals who are somewhat more specialized due to web-based e-commerce and extensive reporting, which makes it hard to utilize.

Advertisers, little to average-sized organizations, and enormous undertakings are the perfect crowd with regards to utilizing Infusionsoft. Be that as it may, it isn’t appropriate for singular business holders.

Pricing Plans: 


SharpSpring Pricing plan

It is valued on a month-to-month charging premise. There are five intentions to browse.

They are as per the following: 1,500 contacts at $550/month, 10,000 contacts at $850/month, 20,000 contacts at $1,250, and two propelled evaluating choices for Agencies and Enterprises. The beginning number of clients permitted is only 1.


Pricing Plan

Customized plans catering to each client’s company size, cost budget, industry, and business requirements are available. 

Fundamentals – For $199 every month, you get a CRM, promoting mechanization, 2,500 contacts, 12,500 messages for every month, and back for three clients. 

Grand (Sales computerization) – For $299 every month you get everything from the prior arrangement, deal mechanization, 5,000 contacts, 25,000 messages for each month, and backing for four clients.

Ease Of Use:

Sharpspring: Most of the clients feel that Sharpspring gives a reliable and remarkable experience. Sharpspring Vs Infusionsoft Notwithstanding the way that people who are fairly more, in reality, inclined will by and heavily use its features. 

Infusionsoft: With regards to utilization, it gets hard to work with Infusionsoft because Infusionsoft doesn’t have any local collaboration over any outsider apparatuses.

While they do have a commercial center with more than 300 applications and augmentations, a large number of these require an extra progressing cost.

Customer Support:

 Infusionsoft Customer Support

Sharpspring: The majority of the reviews reflect excellent 24/7 customer support catering to the needs of their customers via email, phone, live support, training, and tickets.

Infusionsoft: The backend and bolster group is consistently accessible, and the vast majority of the clients are amazingly content with the help.

Notwithstanding, there is no alternative to living visit support, and the main thing clients can do is send messages. They can enhance the client care angles when contrasted with Sharpspring.

Features & Functionality: Sharpspring Vs Infusionsoft:

Sharpspring: be it the availability of social-based email computerization, dynamic structures, lead age, lead scoring, or examination, Sharpspring Vs Infusionsoft there are a considerable number of features open with Sharpspring.

Regardless, there are a lot of access confinements depending upon different customer employments.

Infusionsoft: When it comes to features, it causes you to get sorted out, spare time, and develop deals. As the leading deals and promoting stage assembled only for independent ventures.

Infusionsoft encourages you to map out each progression of your deals and showcase techniques and mechanizes tedious assignments like battle conveyance, subsequent meet-ups, and updates.

Languages Supported: 

Sharpspring: At the point when we talk about client dialects upheld, Sharpspring gives a couple of dialects to get to the stage. Some of them other than English are:

  • German
  • Spanish
  • French

Infusionsoft: Right when we talk about customers’ tongues maintained, Sharpspring gives two or three vernaculars to get to the stage. Some of them other than English are:

  • Spanish
  • French
  • Italian
  • Dutch
  • Portuguese
  • Swedish
  • Brazilian Portuguese.
  • Japanese.

FAQ: Sharpspring Vs Infusionsoft 2023

Was SharpSpring acquired?

In September 2021, marketing CRM platform supplier Constant Contact purchased SharpSpring. SharpSpring, therefore, has the chance and the means to enhance the usability of the program as a whole and our automation features.

Why did Infusionsoft change its name?

Infusionsoft, which has been in operation for 18 years, has become Keap. The company's CEO, Clate Mask, explained that he required a name to reflect the company's ambition of making growth simple for millions of small businesses while also selecting a name with a clear goal that was contemporary and creative.

What is the difference between Infusionsoft and Keap?

Infusionsoft is what you want if you're seeking for personalized sales and marketing automation with a CRM. Keap is easy to use and effective. If you don't care too much about customization and are just searching for a system to manage your clients and convert leads to sales, Keap is what you need.

😉What is Infusionsoft called now?

The company has rebranded to Keap, which represents the grit and passion small businesses put in each day.

😎What is SharpSpring?

SharpSpring is an effective platform for small businesses to grow their revenue and improve customer satisfaction. It's the perfect solution if you want more leads, better conversion rates on sales, or just higher returns from your marketing investment!

💥What is comparable to Infusionsoft?

Infusionsoft is a great platform for growing your business, but if you're on the go and need something more budget-friendly then ActiveCampaign might be what's best. You can save as much as 50% with their basic plans starting at only $199 per month!

🏆What is Infusionsoft called now?

Infusionsoft, a company known for its marketing and sales automation services announced on Jan 29th, 2019 they are now rebranded to Keap. The new name reflects the grit that small businesses put in each day as they struggle just like their customers do-to grow themselves or keep going despite obstacles present along this journey.

👮‍♀️How much does Infusionsoft cost per month?

$199/month gets you 3 users, a CRM, marketing automation, 2,500 contacts, and 12,500 emails. For $299 per month, you'll get sales automation, 5,000 contacts, 25,000 emails per month, and support for four users.

👀 Is Infusionsoft a CRM?

A platform known as Infusionsoft can automate virtually every facet of a business's marketing and sales operations. It comes equipped with a customer relationship management system, an e-commerce platform, automation for the sales pipeline, and a powerful marketing automation builder that supports drag-and-drop functionality.

👉🏻What is Keap used for?

Keap is a user-friendly customer relationship management (CRM) platform that includes helpful features to help users organize leads, automate repetitive tasks, and get paid more quickly without the use of third-party tools. In addition to built-in invoicing and a large number of integrations with payment processing systems, Keap provides features for the checkout cart that can increase conversion rates and the average value of items purchased.

🎉What is SharpSpring used for?

SharpSpring is a revenue growth marketing platform that is a subsidiary of Constant Contact. Its purpose is to assist small businesses in generating leads, improving conversions to sales, and driving higher returns on their marketing investments.

Sharpspring Vs Infusionsoft: Testimonials & User Reviews:

Sharpspring Testimonials:

SharpSpring Testimonials & User Reviews

Infusionsoft Customer Review:

customer reviews

Infusionsoft - Testimonials

Quick Links:

Conclusion: Sharpspring Vs Infusionsoft 2023: Which is Better?

Users can take advantage of an excellent selection of marketing automation tools and comprehensive CRM from SharpSpring and Infusionsoft. Their primary differences are in their intended audience and which choice is more cost-effective for your team.

SharpSpring is a smart pick if you run a marketing firm. This platform is not only specifically adapted to your needs, but its pricing also permits limitless users, enabling large teams to collaborate without incurring additional costs.

But, if you’re searching for a solution that concentrates on building a sizable sales pipeline, Infusionsoft is a superior choice. With the exception of the onboarding cost, Infusionsoft is ultimately less expensive for smaller teams and enterprises with fewer contacts to manage.

Yet, Sharpspring is generally thought to be the more understandable of the two. But, by utilizing either SharpSpring or Infusionsoft, your business will be a lot more streamlined if you make the effort to become familiar with both platforms.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

8 thoughts on “Sharpspring Vs Infusionsoft: Which is a Best Tool in 2023?”

  1. With Keap, you can quickly organize and track your leads, automate repetitive tasks, and increase conversion rates with its checkout cart features. Plus, built-in invoicing and numerous payment processing integrations make it easy to get paid fast. So why wait? Sign up for Keap today and start streamlining your customer management process!

  2. Keap makes it easy to get paid faster without any third-party tools. Plus, the checkout cart feature is perfect for increasing average cart values. No matter what your business goals are, Keap can help you achieve them.

  3. Keap offers checkout cart features to increase conversion rates and average cart values. With Keap, you’ll be able to streamline your workflow and take your business to the next level.

  4. Infusionsoft is a powerful CRM tool that comes with a wide range of features, including sales automation, marketing automation, e-commerce, and more. It’s a great choice for businesses that are looking for an all-in-one solution. However, its price tag can be a bit prohibitive for some businesses.

  5. Infusionsoft is a bit cheaper than Sharpspring, and offers more flexible pricing plans. However, Sharpspring has predetermined brackets for the number of users you can have on your account, so if you have a larger team, Infusionsoft may be a better option.

  6. I just started using Keap and it’s already making my life so much easier. It’s got everything I need to manage my sales and marketing activities, all in one place. Plus, the customer support is great – they helped me get set up quickly and easily. Highly recommend!

  7. If you’re looking for an affordable marketing automation tool, look no further than SharpSpring. With both annual and monthly payment options, SharpSpring is more affordable than many of its competitors. And with its easy-to-use interface, you’ll be able to get up and running in no time.

  8. SharpSpring is a good tool for marketing automation! The annual payment option makes it super affordable, and the features are top-notch. Overall, I’m really impressed with this software.

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