Sharpspring Vs Infusionsoft (Now Keap) 2022: Which One is the Best ?

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Looking for an Unbiased Sharpspring Vs Infusionsoft 2022 comparison, Don’t Worry, I got you covered.

Being an entrepreneur or a business owner, it is a great deal to get your business online while maintaining a high reach and satisfying all the clients that you have.

Whether you are a little/medium-sized entrepreneur, a promoting organization, a moderate-sized outsourcing organization, a counseling office, or own pretty much any endeavor that has a database of an extensive number of clients to be overseen, Sharpspring and Infusionsoft are the Marketing and Business Automation apparatuses for you.

Both Sharpspring and Infusionsoft are Customer Relationship Management Tools; for example, they are CRMs. Programming that acts as a store or database for the client data needs is CRM.

Botton Line Upfront: Infusionsoft has a cheaper price point and offers more flexible pricing plans with an eCommerce platform for those who want to build their own store. Sharpspring does not come included but instead provides you landing page builders and blogging tools so that it can focus on marketing rather than sales pipeline features like Infusionsoft.

It can be the name, address, contact numbers, messages, etc.; all of that and a lot more can be stored in a CRM. Organizations regularly have this inquiry, for what reasons is CRM like Sharpspring or Infusionsoft required? 

  • CRM encourages you to dispose of the out-of-date and dreary manual procedures that lead to human mistakes more often than not. 
  • Your excursion to discovering more leads, overseeing client databases, following exercises, and developing your Business will altogether get simpler. 
  • One spot to store all your customer/client data. This guarantees personalization when shutting bargains, better relationship assembling, and refreshed databases. 
  • Effectively follow and oversee client messages, and exercises, and get moment bits of knowledge and proposals.

Regardless of whether you are a Marketing office, an SMB, an independent venture, or an enormous endeavor, managing without a CRM apparatus today is close to incomprehensible.

The structure, looking after databases, and using it viably are the most significant barriers before the deals or lead age for your organization can start in the market. All you need is a decent CRM arrangement that has a vigorous domain and overcomes any barrier among organizations and clients by uniting them.

Sharpspring and Infusionsoft are one coordinated CRM stage that gives every one of your specializations, for example, promoting, deals, tasks, administration, and programming a solitary, shared perspective on each client/customer.

Today we have an unending rundown of choices with regard to showcasing programming choices. Picking the correct item is all the more so regularly an errand. Consequently, I bring you a near investigation of the two driving parts in the CRM programming market.

Assess their highlights, upsides and downsides, working diagrams, evaluation, and more insights about SharpSpring and Infusionsoft Marketing Automation devices to go to a choice. Both Sharpspring and Infusionsoft are generally utilized in online CRM and Marketing Automation stages.

Be its consistent mixes, valuing plans, excellent arrangements, new highlights, and so forth you have plenty of choices in both stages.

You can generally think about the highlights and functionalities of two contenders dependent on surveys, various boundaries, or their shrewd score and client fulfillment. These score evaluations give you a review of things dependent on a lot of variables and are complete and comprehensive. 

Also, ensure that the product you pick is resounding with your business prerequisites and coordinates well with all the current apparatuses and applications being used in the market.

Sharpspring Vs Infusionsoft: In-Depth Comparison (Pros & Cons)

About Sharpspring

Sharpspring is known to be the ‘Automation tool for marketing firms’. It is considered to be the best user interface for providing automation campaigns, which makes its usage very easy.

It was established in 2012 by CEO Rick Carlson and CTO Travis Whitton, Sharpspring was established to facilitate the procedure of Market Automation for organizations, clients, and organizations, Headquartered in Florida, United States, it presently has numerous auxiliaries under the brand name of Sharpspring.

It is a reconciliation of showcasing programming and CRM, and both are bundled well in one.

SharpSpring is a cloud-based promoting mechanization device, offering advanced and exceptional showcasing computerization arrangements. It is the top business’ stage for CRM as far as estimating, client usefulness, and general execution. 

 Sharpspring Vs Infusionsoft - SharpSpring

SharpSpring is, without a doubt, the most adaptable stage in the market. Be it offers of incorporations with outsider or local apparatuses, coordinated call tracking, offering local or outsider CRM reconciliation, generally good CMS mixes, or plenty of new and astonishing highlights. With the assistance of Sharpspring, you can have confidence in your lead age pipe.

Be it, clients who sign up through the telephone, work area, structures, and so forth, think about them all at one go and quickly. This makes it simpler to get decent, generally speaking, business sector situation and comprehend the interest flexibly situation predominant.

CRM will help in showing signs of an improvement rate of profitability with regard to business income and income. SharpSpring offers consistent help and is highlighted by an incredibly responsive improvement team and email response group.

About Infusionsoft

Infusionsoft is a cloud-based email advertising stage and client relationship the executives (CRM) framework utilized by organizations to send principally promoting messages, yet additionally showcasing writings, autodial advertising calls, and different strategies for advertising correspondences to buyers and business clients.

It is an independent organization that offers an email showcasing and deals stage for private ventures, including items that, as per its Wikipedia passage “smooth out the client lifecycle, client relationship the executives, promoting robotization, lead catch, and web-based Business.

The organization is situated in Chandler, Arizona (USA), which is a suburb of Phoenix, AZ. 

 Sharpspring Vs Infusionsoft - Keap

It was established in 2001 by Scott Martineau and Eric Martineau (siblings) and Clate Mask. The startup was established in Mesa, Arizona, in 2004.

Its authors began by building up content to mechanize prospective customers. By Jan. 2013, Infusionsoft brought $71 million up in investment. Goldman Sachs contributed the more significant part – $54 million –. In 2014, Infusionsoft shut Series D subsidizing a drive-by Bain Capital Ventures. That speculation was worth $55 million.

Working Overview – Sharpspring

Sharpspring is meant to support the Business, driving more leads, converting those leads into deals, and producing more traffic and by implication income. In addition to the fact that Sharpspring saves your time, yet additionally offers you rewarding and gainful highlights on their foundation.

Sharpspring is accessible with Marketing Automation, CRM Automation, CRM Pro, CRM Ultimate, and CRM Free. SharpSpring gives you a choice to dole out jobs to everybody approaching SharpSpring.

  • Administrators: They approach and control various client jobs. All the highlights, settings, and application regions are available by them. 

Compaign Insight

  • Project supervisor: They approach accounts, pipelines, contacts, reports, and trucks, be that as it may, they have constrained access to the majority of the highlights, for example, Automation and Content. 

SharpSpring vs InfusionSoft - CRM Integration

  •  Sales Managers: Salesman They can alter and deal with all the leads in the guest Id, Contact Manager, Accounts, and so on. 

SharpSpring - Smart Mails

  • Organization Managers: They offered access to all the highlights except for the propelled settings. 
  • Junior Sales representative: they can observe the Visitor ID, Sales Pipeline, and Contact Manager highlights. Be that as it may, they can view the leads relegated to them. 
  • Showcasing Managers: their access to accounts management is limited, be that as it may, they approach the Analytics, Content, Social, Automation, and contact menus.

Also, Sharpspring Mail approaches, including a large number of jobs over these positions. Any client who has not utilized, for example, signed into Sharpspring or opened messages for more than 180 days, will have their framework warnings and IDs stifled. 

SharpSpring Email Analytics- Sharps[ring vs InfusiuonSoft

The most recent element added to the working of Sharpspring is the Business Automation called Interactive open door sustaining work processes. The working procedure for this is as per the following:

  • Contingent upon the client’s reaction, it will trigger various work processes worked to give highlight demos. 
  • The primary work processes send various substances dependent on client choice, while the further developed work processes present the clients with connecting with video substances, pictures, and screen captures.

Working Overview- Infusionsoft

Infusionsoft is a cloud-based email publicizing stage and customer relationship the chiefs (CRM) structure used by associations to send mainly advancing messages, yet furthermore exhibiting works, autodial promoting calls, and various procedures for promoting correspondences to purchasers and business customers.

Infusionsoft is mainly used for the following:

  • It is cloud-based, so it tends to be run from any internet browser associated with the Internet. 

 Sharpspring Vs Infusionsoft -- Keap CRM

  • The stage has an intuitive battle manufacturer that gives a visual manual for steps in an email advertising pipe. 

 Sharpspring Vs Infusionsoft -- Sales Pipeline

  • It has mixed with a significant number of the top promoting instruments.
  • A tag-based framework is utilized to follow client practices. 

 - Marketing Automation

  • It has a standards-based framework that lets you interface with a client’s conduct and drive messages and other correspondence to them. 
  • Advertisers can utilize it from any place; there is a web association. 


  • It is programmable and handles the appropriation of lead magnets very well. 
  • The innovation inserts flawlessly into WordPress and other Content Management Systems. 
  • Both battle email sending and communication email should be possible. 
  • The organization presented a pleasant, new (in late 2016) email format developer.

Sharpspring Integrates With:

  1. Leadformly 
  2. Outlook 
  3. Gmail 
  4. Infusionsoft 
  5. SAP 
  6. Oracle
  7. NetSuite 
  8. SugarCRM 
  9. Microsoft Dynamics 
  10. Zapier 
  11. Magento
  12. Formstack
  13. Facebook
  14. Zapier
  15. Zoho CRM
  16. Wufoo
  17. LinkedIn
  18. CiscoWebEx
  19. Twitter
  20. Gravity forms

  Infusionsoft Integrates With:

 Infusionsoft Comparison- Integrations

  1. Piesync
  2. Zapier
  3. Adspresso
  4. AppointmentCare
  6. BigCommerce
  7. Bonjoro
  8. CustomerHub
  9. DeadlineFunnel
  10. FixYourFunnel
  11. FormLift
  12. Gmail
  13. Graphly
  14. iRemember360
  15. Instapage
  16. Jotform
  17. LeadPages
  18. MyFusion Helper
  19. OptinMonster
  20. Outlook
  21. PlusThis
  22. Privy
  23. QuickBooks
  24. ScheduleOnce
  25. ThriveCart
  26. TypeForm
  27. Unific
  28. WordPress
  29. Workato
  30. Wistia

Sharpspring Vs Infusionsoft: Pros and Cons

Sharpspring Pros and Cons


  • Customized email automation
  • Comfortable lead and sales generation
  • Robust and efficient engine
  • Dynamic web content based on automation flows
  • Lead activity tracking 
  • Split testing and bulk social media posting
  • Event management and Bi-directional CRM syncing 
  • Great pricing and value
  • A significant number of integrations and features
  • Frequent feature updates and improvements 
  • Advanced lead Scoring
  • Easy Email marketing


  • UI/UX can be clunky to use sometimes
  • The onboarding process takes time and is tedious
  • No SEO recommendations for blogs
  • No access to complete database
  • Lots of limitations in allotment of roles and permissions
  • Email creation templates are not innovative

Infusionsoft Pros and Cons


  • Cloud-based can run from anywhere over the web
  • Drag and drop campaign builder
  • integrated with the top marketing tools
  • Usage of the tag-based system
  • Uses the rules-based system for customer interactions
  • Can be used from anywhere.
  • The distribution of leads is handled quite well
  • Compatible with WordPress and Content Management Systems
  • Campaign emails
  • Broadcast emails


  • No native A/B testing.
  • lacks action triggers
  • Built-in wildcard variables are not available
  • Not meant for individual Business
  • A little challenging to work with
  • Uses extensive reporting.

Comparative Analysis of Sharpspring Vs Infusionsoft

Target Audience

Sharpspring:  If you have some basic knowledge of technology and can pursue learning CRM and Automation devices, then Sharpspring is for you. The tool is perfect for showcasing offices and SMBs. 

Infusionsoft: It is best for individuals who are somewhat more specialized due to web-based e-commerce and extensive reporting, which makes it hard to utilize. Advertisers, little to average-sized organizations, and enormous undertakings are the perfect crowd with regards to utilizing Infusionsoft. Be that as it may, it isn’t appropriate for singular business holders.

Pricing Plans: Sharpspring Vs Infusionsoft

Sharpspring: It is valued on a month-to-month charging premise. There are five intentions to browse.

They are as per the following: 1,500 contacts at $550/month, 10,000 contacts at $850/month, 20,000 contacts at $1,250, and two propelled evaluating choices for Agencies and Enterprises. The beginning number of clients permitted is only1.

SharpSpring Pricing- InfusionSoft vs Sharpspring

Infusionsoft: Customized plans catering to each client’s company size, cost budget, industry, and business requirements are available. 

Sharpspring vs Infusionsoft Comparison- Pricing Plan

Fundamentals – For $199 every month, you get a CRM, promoting mechanization, 2,500 contacts, 12,500 messages for every month, and backing for three clients. 

Grand (Sales computerization) – For $299 every month you get everything from the prior arrangement, deal mechanization, 5,000 contacts, 25,000 messages for each month, and backing for four clients.

Ease of use 

Sharpspring: Most of the clients feel that Sharpspring gives a reliable and remarkable experience. Notwithstanding the way that people who are fairly more, in reality, inclined will by and heavy use its features. 

Infusionsoft: With regards to utilization, it gets hard to work with Infusionsoft because Infusionsoft doesn’t have any local collaboration over any outsider apparatuses. While they do have a commercial center with more than 300 applications and augmentations, a large number of these require an extra progressing cost.

Customer Support: Sharpspring Vs Infusionsoft

Sharpspring: The majority of the reviews reflect excellent 24/7 customer support catering to the needs of their customers via email, phone, live support, training, and tickets.

Infusionsoft: The backend and bolster group is consistently accessible, and the vast majority of the clients are amazingly content with the help. Notwithstanding, there is no alternative to living visit support, and the main thing clients can do is send messages. They can enhance the client care angles when contrasted with Sharpspring.

 Infusionsoft Customer Support

Features & Functionality: Sharpspring Vs Infusionsoft

Sharpspring: be it the availability of social-based email computerization, dynamic structures, lead age, lead scoring, or examination, there are a considerable number of features open with Sharpspring. Regardless, there are a lot of access confinements depending upon different customer employments.

Infusionsoft: When it comes to features, it causes you to get sorted out, spare time, and develop deals. As the leading deals and promoting stage assembled only for independent ventures, Infusionsoft encourages you to map out each progression of your deals and showcasing techniques and mechanizes tedious assignments like battle conveyance, subsequent meet-ups, and updates.

Languages Supported: 

Sharpspring: At the point when we talk about client dialects upheld, Sharpspring gives a couple of dialects to get to the stage. Some of them other than English are:

  • German
  • Spanish
  • French

Hence it is clear that they are yet to support many globally used languages.

Infusionsoft: Right when we talk about customer’s tongues maintained, Sharpspring gives two or three vernaculars to get to the stage. Some of them other than English are:

  • Spanish
  • French
  • Italian
  • Dutch
  • Portuguese
  • Swedish
  • Brazilian Portuguese.
  • Japanese.

FAQ related to Sharpspring Vs Infusionsoft 2022 Comparison

👉🏻Are these platforms free to use for the 1st month?

Well, both Sharpspring and Infusionsoft offer free demos on their platforms. Infusionsoft though provides the 1st month as free usage, and the billing starts from the 1st month onwards. Be that as it may, there is no arrangement charge. While Sharpspring has a month-to-month plan beginning at $400/month and an arrangement expense of $1,800. There is no additional expense per additional client. The two stages don’t give discount administrations.

👉🏻What kind of system is preferred for Infusinsoft?

You require a fast internet connection, and any modern computer or smartphone work is good to go. A faster internet connection offers a better working experience.

👉🏻Can I learn Infusionsoft on my own?

Infusionsoft can be challenging to learn at the beginning. Though, in recent years the company has gone to great lengths to provide a decent support library and relatively good phone support.

👉🏻What is Infusionsoft called now?

The company has rebranded to Keap, which represents the grit and passion small businesses put in each day.

👉🏻What is SharpSpring?

SharpSpring is an effective platform for small businesses to grow their revenue and improve customer satisfaction. It's the perfect solution if you want more leads, better conversion rates on sales, or just higher returns from your marketing investment!

👉🏻What is comparable to Infusionsoft?

Infusionsoft is a great platform for growing your business, but if you're on the go and need something more budget-friendly then ActiveCampaign might be what's best. You can save as much as 50% with their basic plans starting at only $199 per month!

👉🏻What is Infusionsoft called now?

Infusionsoft, a company known for its marketing and sales automation services announced on Jan 29th, 2019 they are now rebranded to Keap. The new name reflects the grit that small businesses put in each day as they struggle just like their customers do-to grow themselves or keep going despite obstacles present along this journey.

Sharpspring Vs Infusionsoft: Testimonials & User Reviews

Sharpspring Testimonials

“The Best All in One CRM to Track Visitors, Leads and Opportunites” – Jasmin T

“One stop shop for marketing automation and CRM” – Paul V

“The CRM platform best suited for small and medium-sized businesses” – Jessica G

SharpSpring-user Reviews-G2

Credit – G2

SharpSpring - Testimonials

Infusionsoft Customer Review

Keap-Infusionsoft-User reviews

Infusionsoft - Testimonials

Quick Links:

Conclusion: Sharpspring Vs Infusionsoft 2022 | Best Pick?

Although a large portion of the highlights given by the two is the equivalent, they doubtlessly work in powerful ways.

SharpSpring is an adaptable stage that incorporates effectively with different devices. SharpSpring has yearly and regularly scheduled installment choices and is a small amount of the expense of contenders.

Infusionsoft is a sales and marketing stage for private companies to begin straightforwardly and develop once again. Their top-tier item, Infusionsoft, is for independent ventures with further developed deals and advertising computerization needs.

Be that as it may, concocting the usage of Artificial Intelligence in the CRM tool is, without a doubt, a progressive component presented by Infusionsoft. By all accounts, the administrations offered are an incredible same.

The two of them offer highlights like CRM, outsider combinations, lead-producing channels, examination, promoting computerization, or extraordinary client assistance. Be that as it may, qualifications can be drawn on taking a plunge in the examination above.

The two stages offer an intuitive automation feature. However, Infusionsoft choices are more constrained. Labeling and different highlights can be consolidated to boost usefulness, yet this implies extra expenses, either as far as the custom turn of events or outsider mixes.

Have you tried any of these marketing automation tools before? Let us know in the comments below what your experience was, and which one you would recommend.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

5 thoughts on “Sharpspring Vs Infusionsoft (Now Keap) 2022: Which One is the Best ?”

  1. Infusionsoft is a powerful CRM tool that comes with a wide range of features, including sales automation, marketing automation, e-commerce, and more. It’s a great choice for businesses that are looking for an all-in-one solution. However, its price tag can be a bit prohibitive for some businesses.

  2. Infusionsoft is a bit cheaper than Sharpspring, and offers more flexible pricing plans. However, Sharpspring has predetermined brackets for the number of users you can have on your account, so if you have a larger team, Infusionsoft may be a better option.

  3. I just started using Keap and it’s already making my life so much easier. It’s got everything I need to manage my sales and marketing activities, all in one place. Plus, the customer support is great – they helped me get set up quickly and easily. Highly recommend!

  4. If you’re looking for an affordable marketing automation tool, look no further than SharpSpring. With both annual and monthly payment options, SharpSpring is more affordable than many of its competitors. And with its easy-to-use interface, you’ll be able to get up and running in no time.

  5. SharpSpring is a good tool for marketing automation! The annual payment option makes it super affordable, and the features are top-notch. Overall, I’m really impressed with this software.

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