In this post, I’ve featured a TrafficStars review that will help you learn all about this advertising platform.
If you’re looking to succeed in the crowded affiliate marketing industry, it’s important to read reviews of different ad networks to ensure you have all the information you need.
Today, I’ll be continuing our ad network analysis series with a fantastic TrafficStars review. Are you ready to dive in and learn more? Let’s get started!
Bottom Line Upfront: TrafficStars is an all-in-one Ad Network which specializes in ad exchange. It is a very easy to use ad serving technology where advertisers bid to buy traffic. TrafficStars provides services to both publishers and advertisers. You can start with TrafficStars in just $100.
In this article, I will be going over the standard traffic features and forms available on TrafficStars. I will also show you how to start a campaign and provide an overview of TrafficStars’ tools for monitoring and optimization.
After reading this review, you will have a clear understanding of the platform, what it’s all about, and what it lets you do. You will be fully prepared to get started!
About TrafficStars Review: In A Nutshell
TrafficStars is a real-time bidding ad network that enables publishers (both beginners and experts) to make money by monetizing their desktop, mobile, and tablet traffic across a variety of ad forms with a wide inventory, including banners, pop-ups, and pop-unders.
It’s important to note that they only sell adult traffic. You can withdraw your earnings via PayPal, Paxum, or Wire Transfer once you’ve earned $100. Unfortunately, Traffic Stars does not currently have a referral program.
What Can You Do with TrafficStars?
TrafficStars is a platform that offers high-quality traffic from various parts of the world, especially in the Tier 1 GEOs.
While countries like India, Thailand, or Brazil may have lower payout GEOs, they can still have a significant amount of premium ad inventory.
The campaign editorial process at TrafficStars has been updated to help marketers determine if their submitted creatives comply with traffic limitations.
Although it is rare, some creatives or campaigns may be flagged based on their content. In such cases, they are matched with unique traffic sources that allow for this form of content.
Flagged ads will only appear in targeted ad spots where the flags have been activated. If an ad spot has blocked the flag, any flagged creatives won’t be displayed.
Advertisers can also check which flags are added to their creatives. They can find this information on the “Campaign Edit” tab where the flag icon indicates how these flags restrict their traffic.
If there is no flag icon, then none of the traffic sources targeted are blocking the creative.
More About TrafficStars
Here is some more information about TrafficStars that you should know before getting on with the in-depth review of this ad network company.
Desktop & Mobile Ad formats
With over 5000 ad spots on all platforms, TrafficStars supports a range of banner formats, push advertising, popunders, and native ads, as well as video pre-roll, video IM slider, video X pre-roll, full-page interstitial ads, and in-page push notification ads.
- Banners
- Native advertising
- Popunders
- Interstitial Full-Page Ads
- Loads of Full Page Ad Templates
- Push Notifications
- Video IM Slider
- Video Pre-Roll
- X-Pre Roll
- Tabs
Offer Types
While marketing with TrafficStars, advertisers and publishers will have the option of choosing between several types of offers like CPC, CPM, CPMV, and DCPM.
Traffic Types
Ad marketing through TrafficStars supports traffic from desktops, mobiles, and tablets.
Payment Rules
If you’ve reached the mandatory minimum of $100, you can withdraw your funds using one of three methods: PayPal, Paxum, Cosmopay, Epayservice, or Wire Transfer with no maximum limit.
TrafficStars Tools and Features
TrafficStars is a powerful ad networking platform that provides the best and most efficient tools and functionalities advertisers and publishers need to run the best and most profitable ad campaigns and eventually earn higher revenue from them.
Be it audience targeting using various parameters, scheduling events, running campaigns, or accessing reports and insights, TrafficStars brings you everything you need to boost your marketing campaigns and your business.
1. Targeting
The Targeting choice in TrafficStars has all of the features you’ll need to build an effective media buying campaign that targets your desired audience group.
The targeting options currently supported and offered by TrafficStars are as follows:
Here are the advertising options available: location, language, device, category, keywords, operating systems, carriers, browsers, IP ranges, frequency capping, dayparting, scheduling, retargeting, lookalike targeting, and user collection.
2. Lookalike Campaigns
Before getting into how you can launch your own Lookalike campaign using TrafficStars, it is important for you to first understand what Lookalike audiences are.
A Lookalike Audience allows you to reach and connect with new people who closely align with your best current customers and are most likely to show interest in your services.
Your campaign’s success is evaluated by an algorithm that determines profitable ad spots. Then, these ad spots are used as a blueprint for exploring fresh ad spots that possess the same potential for success.
3. Scheduling
Dayparting is a feature that TrafficStars, like other networks, provides, which allows you to plan when your campaign will run. It’s always helpful to have these options because not all deals convert at the same time of day.
4. Audience
Targeting by “Audience” is one of the most fascinating features of TrafficStars. You have the choice of choosing from Prime, RON (run-of-network), or even Members Region.
Prime traffic is perhaps the most essential parameter that defines the reach of your business, as it consists of the best-performing websites and ad spots! It’s the best on the market, and it’s worth putting to the test in your own campaigns.
Now it’s your turn to pester your account manager! Inquire about the highest bids for premium spots as well as banner compliance criteria. You’ll be able to use a more “violent” banner tactic in some of the spots.
If that is the case, I strongly recommend that you build two campaigns:
- One is for the more exclusive ad slots, and the other one is for everything else.
- On the “Ads” page, you can even upload all of your creatives.
- You’ll also see the traffic options for the Members Region.
Here, you’ll find a number of ad spots with high-quality traffic that convert well for unique offer forms. To get the best results, make sure you annoy your account manager about it once more!
5. Ads
When you upload your ads, TrafficStars gives you access to a convenient built-in “mini” monitoring tool that you can use to raise your ROI.
You can use it to break-test your banners and pre-landers with assigned goals.
If you don’t already use an ad monitoring service, this is a perfect option. You can upload up to 20MB of creatives, and you can use the bulk update feature to make improvements to your current banners in bulk.
6. Tracking
TrafficStars offers one of the best preconfigured tracking functionalities you would find in its class.
The platform gives you instant and unlimited access to all the key settings and functions to manage popular traffic sources, thus allowing you to save a lot of time, effort, and money that you would spend on hiring an independent marketing account manager!
7. Reports and Optimization
You’ll want to keep track of your campaigns’ results after they’ve been launched successfully.
You will see a complete list of every single campaign in your Dashboard, which can be accessed from the blue button saying “Campaign Listing” or even from the “Advertisers” tab by choosing “Campaign Listing” at the top of your account menu.
You can also go through an overview of every campaign stats for the dates you want to see from here.
One weakness in the UX is that you can’t pick and choose which campaign “Gang” you want to see right away.
This implies that, in case you choose to categorize every single campaign of yours as per the GEOs you are targeting, you’ll have to depend on the conventional search feature on your web browser by jumping to the GEO details you wish to check first using Ctrl + F on your Windows PC.
Apart from that, the interface is very user-friendly, with color-coded acceptance, paused, and rejected promotions.
You can view all your stats and figures from the bar-chart icon, activate/pause, delete, clone your campaign, or even archive from the “Actions” menu. This is a clear and straightforward website to navigate.
How Can You Launch a Lookalike Campaign?
The Lookalike campaign feature offered by TrafficStars can be effectively used in two scenarios where this feature will fetch you the best results.
- The first choice is to develop a fresh new clone campaign from your Campaign Listing Page that is identical to the actual campaign, complete with a whitelist of the entire chosen Lookalike audience.
- The second choice is to use the Campaign Edit Page to connect Lookalike viewers to your current campaign alongside the remaining Whitelisted spots.
3 Reasons Why I Like Trafficstar:
There are a number of distinguishing factors that set TrafficStars apart from other similar tools and software in its field. Although there are many points worth highlighting, I have selected the top three reasons why I appreciate TrafficStars.
This will give you a clear understanding of which aspects of the platform require more attention.
1. User Interface
As more people are turning to online advertising, many ad networks are now using simple user interfaces. This approach makes sense because many of these individuals may be unfamiliar with ad networks.
While some networks struggle to provide a smooth user interface, TrafficStars is right up there with the best. Launching a campaign on TrafficStars is very simple and intuitive, so you can’t go wrong with how you use the platform.
Additionally, if you do face any issues, they have excellent help and support options available.
2. Weekly Payments
They also accept weekly fees. This is wonderful news for people who need easy access to their funds. Some networks only accept monthly fees, but TrafficStars is not one of them.
You can pick between Wire Transfer, Paxum, or PayPal, offering you a wide variety of options, but PayPal restricts you to a $500 withdrawal at a time.
Since wire transfers need at least $500 in your account, most people prefer Paxum because there are no limited payments or fees with this form.
3. Real-Time Statistics
Finally, one of the benefits of using TrafficStars is that you can monitor your campaigns in real-time.
This can be incredibly useful in assessing how well your campaign is going so that you can tweak and adapt as needed. When it comes to reporting, it’s very user-friendly, and you can quickly see your progress.
Customer Support
TrafficStars looks after its customers by supplying them with round-the-clock service. The platform boasts of its ability to build a robust knowledge base with numerous FAQs and guidelines where you can find answers to all of your questions.
Additionally, suppose you are unable to locate it in that location.
In that case, you can also request a ticket and have your issue forwarded to the proper designated department, or you may contact the TrafficStars customer support team via email at [email protected].
Within 24 hours, you will receive a response. Furthermore, there are appointed account managers who would be delighted to assist you with valuable solutions and provide useful information for your queries.
Pricing | How Much Does TrafficStars Cost?
Depending on the ad format chosen, TrafficStars provides two common pricing models: CPC and CPM. Any of these pricing models will cost you a set amount.
A Dynamic CPM option is also available. To do this, simply set the highest bid you’re willing to pay and let the algorithm do the rest, choosing the lowest bid for each individual ad impression.
The Dynamic CPM (DCPM) algorithm is very complicated, and it will change the bid in real time based on the demand for each particular impression.
This ensures that TrafficStars’ system tests the highest CPM for each individual ad request it receives, as well as all possible targeting choices (ad spot, language, device, OS, browser, carrier, and IP ranges.)
The campaign’s CPM value will be modified accordingly, taking into account the demand at the time.
This means that up to the DCPM bid the advertiser sets for the campaign, it will essentially allow the advertiser to get the most traffic at the lowest possible price.
Finally, the TrafficStars team has implemented a cool Native Advertising format, which means they can now work with CPMV as well. This means that the advertiser will only be paid with impressions that are actually seen.
TrafficStars at a Glance:
Now that I have almost reached the end of this review let’s have a quick glance at what you would get if you used TrafficStars for your ad marketing campaigns.
TrafficStars: Offers & Verticals
- Ad Types: Native ads, Banners, Push Ads, In-Page Push Ads, Video pre-roll, Popunders, Video X pre-roll, Video IM slider, and more.
- Cost Model(s): CPC, CPM, CPMV, Dynamic CPM
- Type of Traffic: Adult
TrafficStars: Payment & Investment
- Minimum Deposit: 100$
- Payment options: PayPal, Paxum, American Express, Mastercard, Visa, Wire Transfer, Discover, UnionPay and more.
TrafficStars: Support
- Personal Account Manager
- Support Response within 24 hours
- Favorable Support Rating
- Contact Methods: Online helpdesk or email
- Contact email ID: [email protected]
Trafficstars: Pros & Cons
TrafficStars is a well-known ad network in the market, widely recognized for its outstanding services. It provides self-serve tools and features that allow you to have full control over your ad campaigns.
Additionally, the platform uses OpenRTB functionalities that serve over 2 billion monthly ad impressions, making it a reliable traffic partner for major publishers, including xHamster.
TrafficStars also offers excellent customer service, including a user-friendly knowledge base and a dedicated account manager who can help you with any questions or concerns you may have.
TrafficStars Pros:
- Outstanding support
- Adult traffic is accepted
- A self-service platform is available
- Many ad formats are supported
TrafficStars Cons:
- Steep learning curve
- No referral program
- The traffic estimator is not always accurate
- Because of premium ad spots, banner regulations are a bit tough.
Testimonials On TrafficStars Review
FAQs
🌐 What is TrafficStars?
TrafficStars is an online advertising network that specializes in web and mobile traffic, offering a range of ad formats and targeting options for advertisers and publishers.
🎯 What types of ad formats does TrafficStars offer?
TrafficStars provides various ad formats, including banner ads, native ads, video ads, popunders, and more, catering to diverse advertising needs.
💼 Who can benefit from using TrafficStars?
Both advertisers looking to promote their products or services and publishers seeking to monetize their web and mobile traffic can benefit from TrafficStars.
📊 How does TrafficStars help in targeting the right audience?
TrafficStars offers advanced targeting options based on geography, device type, operating system, browser, language, and more, allowing precise audience targeting.
🔒 How does TrafficStars ensure traffic quality and security?
TrafficStars implements fraud prevention measures and security protocols to ensure high-quality traffic and protect against fraudulent activities.
🤖 Does TrafficStars support programmatic advertising?
TrafficStars likely supports programmatic advertising, facilitating automated and efficient ad buying and selling processes.
📝 How does TrafficStars support publishers in monetizing their traffic?
For publishers, TrafficStars provides monetization tools and options to control the types of ads displayed on their sites, maximizing revenue potential.
🔄 Can TrafficStars integrate with other marketing tools?
TrafficStars may offer integration capabilities with other digital marketing tools or platforms, enhancing its utility in a broader advertising ecosystem.
Quick Links:
Conclusion: TrafficStars Review 2024
TrafficStars is an ad network that you can certainly add to your adult network list. It has a simple, intuitive UI that makes it simple to use.
The ad network, which includes many well-known premium pages, provides good content and high traffic volumes. Remember that depending on the segment and ad type, individual volumes can vary.
Banner rules are a little strict due to premium ad spots. To come up with ideas, you must prefer connecting with your account manager at this stage.
According to the individual constraints of the premium spots, you might also consider launching several campaigns in one category.
Scaling up with TrafficStars can be difficult because the efficiency of the existing premium spots seems to fluctuate a lot, which implies that locating more and more gold mines of untapped traffic sources as possible and squeezing them as much as possible by modifying operating systems, banners, and other factors.
