In this post, we have featured TrafficStars Review. That will help you get all the details on the TrafficStars advertising platform. So let’s dive in.
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We’re going to continue our ad network analysis series today! Are you ready to begin? Let’s get started with this fantastic TrafficStars analysis!
Bottom Line Upfront: TrafficStars is an all-in-one Ad Network which specializes in ad exchange. It is a very easy to use ad serving technology where advertisers bid to buy traffic. TrafficStars provides services to both publishers and advertisers. You can start with TrafficStars in just $100.
We’ll go over the features and forms of the standard of traffic available on TrafficStars in this article. We’ll also show you how to start a campaign and go over TrafficStars’ tools for monitoring and optimization. You need to have a clear understanding of the platform, what it’s all about, what it lets you do and many more important aspects after reading this review and be ready to get started.
Table of Contents
About TrafficStars Review: In A Nutshell
TrafficStars is a real-time bidding ad network that enables publishers (both beginners and experts) to make money by monetizing their desktop, mobile, and tablet traffic across a variety of ad forms with a wide inventory, including banners, pop-ups, and pop-unders.
It’s important to note that they only sell adult traffic. You can withdraw your earnings via PayPal, Paxum, or Wire Transfer once you’ve earned $100. Unfortunately, Traffic Stars does not currently have a referral program.
What can you do with TrafficStars?
TrafficStars provides high-quality traffic from around the world, with an incredible density of higher volumes, particularly in the Tier 1 GEOs. Even so, other conventional low-payout GEOs like India, Thailand, or Brazil may have a significant amount of premium ad inventory.
The campaign editorial process at TrafficStars has been modified to assist marketers in deciding if the different kinds of creatives that have been submitted result in traffic limitations. Although creatives or campaigns are rarely rejected, they can later be flagged based on their content and are then matched with unique traffic sources which allow for this form of content.
Flagged advertising will appear in any targeted ad spots where these flags have been activated. Any creatives that have been flagged won’t be displayed if the ad spot has blocked the flag.
Advertisers will also check which of the flags were added to their different creatives. Check the flag icon on the “Campaign Edit” tab to see how these flags restrict your traffic. If you don’t find any flag icon, then none of the traffic sources targeted are blocking creative.
More About TrafficStars
Here is some more information about TrafficStars that you should know before getting on with the in-depth review of this ad network company.
Desktop & Mobile Ad formats
With over 5000 ad spots on all platforms, TrafficStars supports a range of banner formats, push advertising, popunders, and native ads, as well as video pre-roll, video IM slider, video X pre-roll, full-page interstitial ads, and in-page push notification ads.
- Banners
- Native advertising
- Popunders
- Interstitial Full Page Ads
- Loads of Full Page Ad Templates
- Push Notifications
- Video IM Slider
- Video Pre-Roll
- X-Pre Roll
- Tabs
Offer Types
While marketing with TrafficStars, advertisers and publishers will have the options of choosing between several types of offers like CPC, CPM, CPMV, and DCPM.
Traffic Types
Ad marketing through TrafficStars supports traffic from desktops, mobiles as well as tablets
Payment Rules
If you’ve reached the mandatory minimum of $100, you can withdraw your funds using one of three methods: PayPal, Paxum, Cosmopay, Epayservice, or Wire Transfer with no maximum limit.
TrafficStars Tools and features
TrafficStars is a powerful ad networking platform that provides the best and most efficient tools and functionalities advertisers and publishers need to run the best and most profitable ad campaigns and eventually earn higher revenue from them.
Be it audience targeting using various parameters, or scheduling events, running campaigns or accessing reports and insights, TrafficStars brings you everything you need to boost your marketing campaigns and your business.
Targeting
The Targeting choice in TrafficStars has all of the features you’ll need to build an effective media buying campaign that targets your desired audience group. The targeting options currently supported and offered by TrafficStars are as follows:
- GEO
- Region
- Language
- Device
- Category
- Keywords
- Operating Systems
- Carriers
- Browsers
- IP ranges
- Frequency capping
- Dayparting
- Scheduling
- Retargeting
- Lookalike Targeting
- Collect users
Lookalike Campaigns
Before getting into how you can launch your own Lookalike campaign using TrafficStars, it is important for you to first understand what Lookalike audiences are. A Lookalike Audience allows you to reach and connect with new people who closely align to your best current customers and are most likely to show interest in your services.
Your campaign’s success is evaluated by an algorithm, which determines profitable ad spots. Then these ad spots are used as a blueprint for exploring fresh ad spots that possess the same potential for success.
How can you launch a Lookalike campaign?
The Lookalike campaign feature offered by TrafficStars can be effectively used in two scenarios where this feature will fetch you the best results.
- The first choice is to develop a fresh new clone campaign from your Campaign Listing Page that is identical to the actual campaign, complete with a whitelist of the entire chosen Lookalike audience.
- The second choice is to use the Campaign Edit Page to connect Lookalike viewers to your current campaign, alongside the remaining of Whitelisted spots.
Scheduling
Dayparting is a feature that TrafficStars, like other networks, provides, which allows you to plan when your campaign will run. It’s always helpful to have these options because not all deals convert at the same time of day.
Audience
Targeting by “Audience” is one of the most fascinating features of TrafficStars. You have the choice of choosing from Prime, RON (run-of-network), or even Members Region. Prime traffic is perhaps the most essential parameter that defines the reach of your business as it consists of the best-performing websites and ad spots! It’s the best on the market, and it’s worth putting to the test in your own campaigns.
Now it’s your turn to pester your account manager! Inquire about the highest bids for premium spots as well as banner compliance criteria. You’ll be able to use a more “violent” banner tactic in some of the spots.
If that is the case, we strongly recommend that you build two campaigns:
- One for the ad slots that are more exclusive, and the other one for everything else.
- On the “Ads” page, you can even upload all of your creatives.
- You’ll also see the traffic options for the Members Region.
Here you’ll find a number of ad spots with high-quality traffic that convert well for unique offer forms. To get the best results, make sure you annoy your account manager about it once more!
Ads
When you upload your ads, TrafficStars gives you access to a convenient built-in “mini” monitoring tool that you can use to raise your ROI. You can use it to break test your banners and pre-landers with assigned goals.
If you don’t already use an ad monitoring service, this is a perfect option. You can upload up to 20MB of creatives, and you can use the bulk update feature to make improvements to your current banners in bulk.
Tracking
TrafficStars offers one of the best-preconfigured tracking functionalities you would find in its class. The platform gives you instant and unlimited access to all the key settings and functions to manage popular traffic sources, thus allowing you to save a lot of time, effort and money that you would spend on hiring an independent marketing account manager!
Reports and Optimization
You’ll want to keep track of your campaigns’ results after they’ve been launched successfully. You will see a complete list of every single campaign in your Dashboard, which can be accessed from the blue button saying “Campaign Listing” or even from the “Advertisers” tab by choosing “Campaign Listing” at the top of your account menu. You can also go through an overview of all every campaign stats for the dates you want to see from here.
One weakness in the UX is that you can’t pick and choose which campaign “Gang” you want to see right away. This implies that, in case you choose to categorize every single campaign of yours as per the GEOs you are targeting, you’ll have to depend on the conventional search feature on your web browser by jumping to the GEO details you wish to check first using Ctrl + F on your Windows PC.
Apart from that, the interface is very user-friendly, with color-coded acceptance, paused, and rejected promotions. You can view all your stats and figures from the bar-chart icon, activate/pause, delete, clone your campaign or even or archive from the “Actions” menu. This is a clear and straightforward website to navigate.
3 Reasons Why we like Trafficstar!
There are several key points which make sure that TrafficStars stands apart from all the other similar tools and software in its niche. While the points to highlight are many, we have shortlisted the 3 prime reasons why we like TrafficStars so that you have a clear picture of which aspects of the platform are worth more attention.
- User Interface
When more people turn to online ads, many ad networks now use simple user interfaces. This makes sense because many of these individuals would be unfamiliar with ad networks. When it comes to delivering a smooth user interface, some networks haven’t quite gotten there yet, but TrafficStars is right up there with the rest.
When it comes to launching a campaign, the procedure is very simple and intuitive. You can’t go wrong with how you use the platform, and if you do have any issues, they have excellent help options.
- Weekly Payments
They also accept weekly fees. This is wonderful news for people who need easy access to their funds. Some networks only accept monthly fees, but TrafficStars is not one of them. You can pick between Wire Transfer, Paxum, or PayPal, offering you a wide variety of options, but PayPal restricts you to a $500 withdrawal at a time.
Since wire transfers need at least $500 in your account, most people prefer Paxum because there are no limit payments or fees with this form.
- Real-Time Statistics
Finally, one of the benefits of using TrafficStars is that you can monitor your campaigns in real time. This can be incredibly useful in assessing how well your campaign is going so that you can tweak and adapt as needed. When it comes to reporting, it’s very user-friendly, and you can quickly see your progress.
Customer Support
TrafficStars looks after its customers by supplying them with round-the-clock service. The platform boasts of its ability to build a robust knowledge-base with numerous FAQs and guidelines where you can find answers to all of your questions.
Additionally, if you are unable to locate it in that location, you can also request a ticket and have your issue forwarded to the proper designated department, or you may contact the TrafficStars customer support team via email at [email protected]
Within 24 hours, you will receive a response. Furthermore, there are appointed account managers who would be delighted to assist you with valuable solutions and provide useful information for your queries.
Pricing | How Much Does TrafficStars Cost?
Depending on the ad format chosen, TrafficStars provides two common pricing models: CPC and CPM. Any of these pricing models will cost you a set amount. A Dynamic CPM option is also available. To do this, simply set the highest bid you’re willing to pay and let the algorithm do the rest, choosing the lowest bid for each individual ad impression.
The Dynamic CPM (DCPM) algorithm is very complicated, and it will change the bid in real-time based on the demand for each particular impression.
This ensures that TrafficStars’ system tests the highest CPM for each individual ad request it receives, as well as all possible targeting choices (ad spot, language, device, OS, browser, carrier, and IP ranges.) The campaign’s CPM value will be modified accordingly, taking into account the demand at the time.
This means that up to the DCPM bid the advertiser sets for the campaign, it will essentially allow the advertiser to get the most traffic at the lowest possible price.
Finally, the TrafficStars team has implemented a cool Native Advertising format, which means they can now work with CPMV as well. This means that the advertiser will only be paid with impressions that are actually seen.
TrafficStars at a glance!
Now that we have almost reached the end of this review, let’s have a quick glance at what all you would get if you use TrafficStars for your ad marketing campaigns.
TrafficStars: Offers & Verticals
- Ad Types: Native ads, Banners, Push Ads, In-Page Push Ads, Video pre-roll, Popunders, Video X pre-roll, Video IM slider, and more.
- Cost Model(s): CPC, CPM, CPMV, Dynamic CPM
- Type of Traffic: Adult
TrafficStars: Payment & Investment
- Minimum Deposit: 100$
- Payment options: PayPal, Paxum, American Express, Mastercard, Visa, Wire Transfer, Discover, UnionPay and more.
TrafficStars: Support
- Personal Account Manager
- Support Response within 24 hours
- Favourable Support Rating
- Contact Methods: Online helpdesk or email
- Contact email ID: [email protected]
Trafficstars: Pros & Cons
In the industry, TrafficStars is one of the most established and well-known ad networks in the market right now. It is an ad network that gives you complete control of your ad campaigns using self-serve tools and features and exchange with the OpenRTB functionalities that currently serve more than 2 billion monthly ad impressions. They are xHamster’s and many other major publishers’ exclusive traffic partners.
TrafficStars provides excellent customer service, including a comprehensive knowledge-base that is simple to navigate. Aside from that, there is an account manager who will assist you in your search and provide you with any information you require.
TrafficStars Pros:
- Outstanding support: ticket system, Knowledgebase, account manager support for ALL clients and Skype support
- Adult traffic is accepted
- A self-service platform is available
- Many ad formats are supported
TrafficStars Cons:
- Steep learning curve
- No referral program
- The traffic estimator is not always accurate
- Because of premium ad spots, banner regulations are a bit tough.
Testimonials On TrafficStars Review
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Conclusion: TrafficStars Review 2023
TrafficStars is an ad network that you can certainly add to your adult network list. It has a simple, intuitive gui that makes it simple to use. The ad network, which includes many well-known premium pages, provides good content and high traffic volumes. Remember that depending on the segment and ad type, individual volumes can vary.
Nonetheless, the effort of the committed account managers, who will normally provide all the data you need to make bank, more than compensates for this missing portion.
Banner rules are a little strict due to premium ad spots. To come up with ideas, you must prefer connecting with your account manager at this stage. According to the individual constraints of the premium spots, you might also consider launching several campaigns in one category.
Scaling up with TrafficStars can be difficult because the efficiency of the existing premium spots seems to fluctuate a lot, which implies that locating more and more gold mines of untapped traffic sources as possible and squeezing them as much as possible by modifying operating systems, banners, and other factors
