Udemy Pricing 2022: Are Udemy Courses Overpriced?

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Are you considering enrolling in an online course and want the most up-to-date information about Udemy’s cost and features?

Udemy is a huge online education platform. It offers a diverse selection of courses on a variety of topics. Udemy offers over 130,000 courses in more than 60 languages, including time management training, Photoshop training, voice-over training, Excel lessons, and acting classes.

Additionally, Udemy provides a vast selection of free courses. There are around 600. Free courses often have less than two hours of video content, since their objective is to allow you to sample the material/content and determine whether or not you’re interested in learning more.

The price of Udemy varies significantly. When students purchase a course, they obtain access to the course materials, the opportunity to engage and communicate with other students and the teacher, as well as a certificate of completion. As a consequence, Udemy provides an abundance of value at a cheap price.

Due to the sheer volume of courses available on Udemy, there are multiple top categories. When you purchase a course on Udemy, you also get access to the teacher’s lectures, slides, videos, and any other materials the instructor believes would improve the students’ learning experience. Additionally, Udemy is accessible through a variety of devices and has a very user-friendly app.

This article examines Udemy’s price structure and main features in-depth for the year 2022.

Let’s begin with a summary of Udemy’s price structure.

Udemy Overview – All You Need to Know Before Buying

Without a question, Udemy is one of the most popular online education platforms in the world, not only in the United States. However, what exactly is Udemy?

Udemy PMP Courses online

At its most basic level, Udemy is a 2010 educational platform. It is the world’s biggest online learning network, with over 35 million students registered in over a million courses. When Udemy was founded, the founders’ vision was to build a learning platform that would provide new information and skills to those who would not otherwise be able to pursue an education owing to time limits, financial constraints, or geographic constraints.

As an Udemy student, all you have to do is log in, create an account, and choose a course. After that, you may begin learning. There are several free courses available, but for a little subscription, you may access all of Udemy’s offers.

As is the case with many other online course providers, the great majority of Udemy courses focus on IT and business topics. That is not to mean that lessons in other disciplines will not be available.

Udemy is also an excellent resource for prospective online educators. All you need to do as a teacher is establish a profile and submit your courses. When a student enrolls in your class, you will get a portion of the registration price. This is paid out once a month by Payoneer or PayPal.

What Does Udemy.com Have to Offer in Terms of Pricing?

When you first visit Udemy’s website, you’re greeted with a bustling marketplace brimming with courses. Udemy guarantees students a learning experience that fits their schedules, whether at home or on the road.

There is something for everyone here, with programs spanning from business to design, photography, marketing, information technology, and personal development. With over 1,000 courses, Udemy is one of the leading online e-learning marketplaces.

Given this, it’s unsurprising that educators gravitate toward this learning environment. As previously said, Udemy is not just an online course marketplace; it is also a wonderful option for businesses and educators interested in creating and selling educational material online.

When you become an instructor on Udemy, you have access to all of the platform’s course presenting tools. You may create courses in any manner you choose, including by using learning resources such as screen recordings, video, audio, text, and picture files. Additionally, Udemy offers several tools that encourage students to engage with your material, including messaging, Q&A sections, course announcements, and quizzes.

Never worry if you’re new to creating digital courses. Udemy offers a wealth of materials to assist you in the course design process.

Udemy’s marketplace is a fantastic resource for new teachers since you’ll profit from the website’s strong search engine position. Additionally, there is a possibility that you may be found by eager learners looking for a new course. It’s a lot simpler to reach new audiences through a marketplace than it is to develop a community from start.

And here’s some wonderful news: being an Udemy teacher is completely free!

How Does Pricing at Udemy Work?

As indicated before, being an Udemy teacher is completely free! To receive payment for any courses you offer, all you need is a Paypal or Payoneer account. Once you’ve registered, you may create as many courses as you want.

Udemy Pricing Plan

If Udemy is free to use, how does it earn money?

Udemy’s goal is to foster a long-term relationship between themselves as a marketplace and you, the teacher. As a result, the platform delivers its services in return for a cut of the income. Simply said, when you sell a course, a portion of the proceeds goes to Udemy.

This is how it works:

  1.       Pricing Limits:

When you create a course on Udemy, you must adhere to the platform’s pricing structure. The least purchase price is $ 19.99, and the highest purchase price is $ 199.99.

  1.       Sales Acquired via Paid User Acquisition Channels:

If you make a sale using one of Udemy’s advertising or promotional tactics, whether, via affiliates or paid advertising, you earn 25 % of the proceeds. This portion, however, may change based on the partner or the advertising cost.

In terms of affiliates, Udemy boasts a network of ‘tens of thousands of affiliate websites and established agreements with third-party deal sites.’

As a teacher, you have the option of being featured in Udemy’s promotional efforts. Bear in mind that if you don’t, Udemy may offer your course at a lower price, earning you just 25 % of the money.

  1.       Sales You Make From Your Marketing:

If you generate a sale via your marketing efforts, Udemy determines the gross revenue generated by the sale. It then deducts transaction taxes, any mobile platform fees related to mobile app sales, and a 3 % handling and administrative charge (4 % in Japan).

In summary, if you can bring a consumer to your course via your marketing, Udemy gets a substantially lesser cut of the income, leaving you with 97 percent.

  1.       Sales of organic products:

If you are not enrolled in one of Udemy’s promotional programs, Udemy retains 50 % of the money. That’s half of the course cost you charge students, minus transaction fees when an organic sale occurs as a result of a user browsing Udemy and then purchasing your course.

How @ to Use Udemy’s Course Pricing Model to Your Advantage?

If you’re an existing Udemy teacher, the changes to their course pricing scheme aren’t all terrible. Simply because you cannot charge more than USD 199.99 per course does not mean you should not launch a course on Udemy.

Udemy is a massive platform, with millions of students worldwide. Thus, there is a benefit in maintaining a presence there, at least in terms of personal branding. Publishing a course on Udemy exposes you to hundreds, if not thousands, of prospective students who would not have discovered your course otherwise. As a result, we will not urge you not to publish courses on Udemy.

If you’re planning to offer a course on Udemy, consider offering a condensed version of your more sophisticated and thorough course on the same subject. For instance, if you have a course that contains over seven hours of video training (along with mentoring, personal support, and access to your private Facebook group, among other things) and that you can confidently sell for several hundred dollars, you can publish a version of that course without the mentoring and bonuses and sell it on Udemy for a significantly lower price.

In this manner, you get visibility on their site without having to give up all of your important information, assistance, and skills for a little fee. Additionally, you earn some money. Indeed, if you’re just concerned about visibility, you could even make your Udemy course completely free.

If students who complete your mini-course wish to continue their education, ask them to check out a more extensive version of your course on a platform you control (as long as you do not violate Udemy’s terms of service).

Additionally, publishing a course on Udemy is an excellent approach to verify the demand for your course subject before investing considerable time and money in developing a more thorough version.

Numerous top teachers on Udemy use this method, including Vanessa Van Edwards and Jonathan Levi. They post mini-courses on Udemy to get awareness and then upsell their customers on a more sophisticated version of their course housed on their online course site.

While it is possible to earn money by selling your courses on Udemy, this should not be your main goal. A more compelling argument to host an online course on a marketplace is the free exposure to a large audience and the opportunity to expand your brand. An online course marketplace serves primarily as a marketing avenue for online course developers.

Once you’ve gained awareness and established a brand, you may direct your audience to your custom-branded website, where they can purchase your higher-priced courses.

Quick Read:

Is Udemy Worth its Price?

 

Yes, Udemy is definitely worth its price. Here, are some of the reasons that make Udemy worth its price –

  1.       Built-In Payment Processing:

This is a useful tool for both teachers and students. You will not need to jump through several hoops to pay for some course, and instructors will not be required to maintain a separate Stripe or PayPal account. There are no platform costs, but instructors are charged for each transaction.

  1.       Quality Courses:

Another significant advantage of learning on Udemy is the access to hundreds of high-quality courses. While there are hundreds of instructors on Udemy (and as a consequence, the quality varies somewhat amongst instructors), the majority are competent and their lectures are well worth the money. While it would be difficult to take a class with every instructor on the site to separate the excellent from the poor, Udemy is generally home to outstanding instructors who are experts in their fields.

  1.       Udemy Money Back Guarantee:

Udemy offers an enticing 30-day money-back guarantee. If you decide not to enroll in a course (or are dissatisfied with it in any way), you may request a refund within 30 days. You must have eaten or downloaded a substantial amount of the course to be eligible. Additionally, you are not permitted to seek numerous refunds for the same course. Additionally, it’s critical to know that a single student’s history of seeking an excessive number of refunds will result in a refund denial by Udemy.

  1.       Course Features:

Each course has the regular elements you’ve come to expect and enjoy. For instance, you’ll have access to video lectures, text lectures, and audio lectures in each course. Most lessons include quizzes and, if the teacher so chooses, subtitles. Some provide additional materials and certificates of completion. Most allow you to read and submit questions, take notes, and write reviews as well.

  1.       Ability to Test Drive:

Certain online course platforms demand you to choose a course solely based on your gut sense and the course’s promotion. You won’t know whether a course is appropriate for you unless you enroll in it. That is not the case with Udemy — you may preview a course before enrolling. You may return a course within 30 days if you decide you don’t like it, as long as you haven’t devoured the course’s great majority of the material.

  1.       Learning Certificate of Completion:

Some – but by no means all – of the courses on Udemy provide certificates of completion. After completing the course, you will get a certificate of completion, which you may print and add to your physical or virtual portfolio. This may or may not be beneficial depending on the kind of class you are attending and the purpose for which you are enrolling.

  1.       Technical Features and Functionality:

One of the most critical characteristics of Udemy to highlight is a collection of characteristics – its technological characteristics. You’ll discover that Udemy’s video player and downloaded material are both high-quality and simple to use. They seldom crash (at least not in my experience or from what I’ve seen in reviews) and are simple to download and operate with. Additionally, when you buy a course, you have lifelong access to it. You’ll be able to access the downloaded stuff indefinitely. Udemy is compatible with online browsers and mobile operating systems such as iOS and Android. Classes may be taken using a computer, a smartphone, or any other device.

 

Conclusion

If this is your first foray into e-learning, Udemy is an excellent place to utilize. It’s completely free, and you can instantly begin producing Udemy courses. Before taking online course design further, Udemy allows you to determine who your potential viewers are.

The revenue sharing concept enables you to earn an income while avoiding financial losses. Additionally, being a member of the Udemy marketplace may expose you to paying clients without requiring you to devote significant time or effort to sell your items. In summary, this is the perfect setting for a newcomer interested in trying their hand at selling online courses.

However, Udemy may restrict your earning potential in the long run. You have a far greater chance of increasing income if you create your audience using a subscription-based course builder.

Have you worked with the Udemy price model? If so, I’d love to hear about it in the comments section below. Let me know your opinions, worries, and questions about the subject — I encourage any dialogue. Speak with you shortly!

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Aman Jha

Aman Jha is a digital marketing author, passionate writer, and consultant. He is a sucker for fine words and blogs about digital marketing and startups at maxzob.com.

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