ZonGuru Review 2021: Your One-Stop-Shop For FBA Success?

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Ease Of Use
Friendly User


  • Niche Finder
  • Keyword on Fire
  • Listing Optimizer ZonGuru
  • Sales Spy
  • Email Automation
  • IP Monitor


  • Little Bit Expensive

Price:$ 49

Curious to know about ZonGuru Review? Well, check our in-depth ZonGuru Review which included detailed insights into ZonGuru.

In this post, I have covered all aspects of this all-in-one Amazon seller suite known as ZonGuru that are Key Features, Benefits, Pricing, and More, I can ensure you once you go through my entire review of ZonGuru, you will have your reason to go for the tool.

With more competition than ever out there, any serious Amazon seller needs to think about signing up for a tool suite. It’s a serious investment, but highly worth it; any edge you can get could mean the difference between big-time sales and piles of unsold inventory.

Bottom Line Upfront: ZonGuru is a pack of tools for professional Amazon sellers that covers product research, eBay listing, email automation, and more than that it is an Amazon selling tool. If you’re an Amazon seller and looking for a reliable tool to get powerful data insights and grow your Amazon Business, ZonGuru is worths your try. Give ZonGuru a try here.

ZonGuru, a relatively new player in the Amazon selling tool space, offers an all-in-one tool suite that helps FBA entrepreneurs find/validate new products, locate manufacturers, optimize listings, and monitor their business health.

ZonGuru Review: In A Nutshell

Sporting a small, lean team ZonGurus selling point is “for sellers, by sellers.” Started by seasoned FBA seller Jon Tilley in 2014, they’ve slowly and surely been making a name for themselves by providing easy to use tools that Amazon sellers of any level can wrap their head around along with a steady stream of educational content to help them get the most out of their experience.


They offer a web-based software platform along with a mobile app. Their approach to FBA selling is very data-centric, and it shows in all of their tools. I found that everyone displayed a huge amount of data front-and-center. For the sake of this review, we’re going to cover the web-based platform.

Let’s break down some of their tools to help you decide if they’re the right fit for your business.

ZonGuru Key Features & Benefits

ZonGuru offers numerous tools to help new and experienced sellers choose a viable product to list. In this section, we’ll cover 3 of them: Niche Finder, Chrome Extension, and Love/Hate.

  1. Niche Finder

Niche Finder is where ZonGuru users should begin their search for a profitable product. It has two modes: Easy Mode, where you simply run a search and apply a preset filter based on your needs, and Advanced Mode, which gives you the power to run your own custom filters for more specific results.

ZonGuru-Review- Niche Finder

With Easy Mode, all you need to do is enter a keyword, select a product category. A list of product niches displaying custom ZonGuru metrics: Niche Score, Competition, Investment (the average initial investment you need to make to stay competitive, Revenue Potential, and the Niche Score (the average of the previous 4 metrics).

This gives users a convenient way to browse the results and easily find one that might interest them. The 3 filtering options (Easy Starter, Business Builder, and Big Hitter) allow you to filter out results based on your business needs to help save time.

ZonGuru-Review- Organic Seeds

Clicking on an individual result provides even more useful data, including the top 24 products in that niche along with the average PPC bid, the average price per unit, estimated launch budget, and more.

For power users who want more control over their results, Niche Finder offers an Advanced Mode that lets you set your own custom filters that help tailor your results even more. Filtering options include Search Volume, Launch Budget, Buyer Demand, and more.

ZonGuru-Review- Niche Finder

Overall, Niche Finder proves to be an intuitive and quick way to find product niches worth your time. However, Niche Finder uses historical data that is intermittently updated. In order to actually validate a product niche, you need to look deeper with their Chrome Extension.

2 Chrome Extension

ZonGuru’s Chrome Extension displays a lot of the same data you see in Niche Finder. The difference, though, is that it is live data. All you need to do is search for a product, and Chrome Extension displays the data in a window at the bottom of your browser.

ZonGuru-Review- Chorme Extension

Chrome Extension’s live data, unintrusive UI, and ability to move listings into ZonGuru’s Sales Spy tool make it a valuable tool for any seller looking to validate a niche.

3 Love/Hate

We’re going to jump ahead a little to Love/Hate, a tool that analyzes all the reviews for any ASIN and displays a word cloud containing commonly used words and phrases and from 5- and 1-star reviews. It’s designed to help sellers get into the mind of their ideal customers and provide inspiration for product differentiation ideas that grab attention and conversions. Take a look.

ZonGuru-Review - Love HAte

The word cloud provides a quick glance at product features customers like and dislike. To get a closer look, you just click on a phrase. This brings up all the reviews containing it so you can find out exactly what’s on the customer’s mind. Love/Hate’s simplicity scores big points and saves users a lot of time that would have been spent manually reading reviews.

These tools are a fraction of ZonGuru’s entire suite. Let’s move onto their tools geared towards sellers.

ZonGuru Review: Sellers Tool

For those of you looking to optimize their listing for maximum traffic, ZonGuru’s two biggest offers are Keywords on Fire and Listing Optimizer. Used in conjunction, they can help you rank up fast.

Keyword on Fire

Keywords on Fire is ZonGuru’s flagship tool and with good reason. In order to get started, all you need to do is add a couple of ASINs to a session. You can do this either by entering in the actual ASIN or by searching for product phrases (i.e., “charm bracelets for kids”).

It then spits out an enormous, de-duped list of potential keywords along with the data behind each one. Here’s a look at a typical KWOF session:

ZonGuru-Review - Keyword On Fire

As you can see, it provides useful metrics such as KW$ (how much revenue each keyword pulls in), average PPC bid, search volume, and more. It automatically sorts results in descending order, starting from the highest performing keywords and downwards. It also lets you exclude phrases with certain words in them, a small feature I found very helpful.

ZonGuru-Review- Costomize

The best part, though, is that these lists are entirely customizable. You get to choose what data points you want to see. Do you only want to see PPC bids? All you have to do is click on that little gear icon in the top right, and a menu showing all the available views appears. Choose which ones you want to see, and press apply.

My personal favorite is the Competitors Positions view. 

This view provides an easy-to-follow visualization of where each ASIN in your session ranks for each keyword. I love it because it gives me a clear idea of what keywords are competitive, and which aren’t. And those spots with a “-” in them? That means they aren’t ranked at all, which means I don’t have to spend a ton of money trying to run PPC campaigns for it.

ZonGuru-Review- Competitor Record

Overall, Keywords on Fire is all it’s cracked up to be. It gives me all the data I need and lets me play with it however I want thanks to its customization features.

Listing Optimizer ZonGuru

Keywords on Fire makes it easy to transport everything over to Listing Optimizer, which… You guessed it, helps you optimize your listings. It does this by ranking your listing based on where you place your keywords, and how powerful the keyword is.

The tool provides fields for every section of an Amazon listing (Title, Description, bullet points, etc), including fields for backend search terms! This small little touch helps give your listing an edge, as a lot of sellers don’t even know about search terms. All you need to do is type a keyword phrase from your list, and it automatically updates your score:

ZonGuru-Review- Listing Optimizer

It also provides you with the combined potential revenue and search volume of all the keywords in your listing, giving you a great idea of how well optimized your listing is. On top of this, it compares your listing optimization score (an exclusive ZonGuru metric) against other ZonGuru members, giving you an incentive to keep on tweaking.

Also, notice that tab on the top of the listing? That’s a competing listing.

With Listing Optimizer, you have the ability to add up to 8 competing ASINs so you can compare your listing against them. Once you’re done, you can upload your finished listing up to Amazon with the click of a mouse.

The verdict? ZonGuru’s seller tools are extremely easy to use, provide a ton of data, and help you bring in the most traffic possible.

 ZonGuru Pricing |  How Much Does ZonGuru Cost?

ZonGuru provides 3 membership levels: Starter, Business, and Plus. Each one is tailored towards FBA sellers of different levels. The starter plan only provides access to the product research tools, while Business and Plus differ by the number of tool sessions they provide.

You have the option to either pay monthly or pay for an entire year upfront at a discounted price. Considering the number of options they provide, I found these options to be very reasonable.


Another thing I liked is the ability to customize your membership with add-on packages. Most of the tools come with a limit on how many sessions you can use per 30 days, with the Starter plan having the least.

However, you can purchase more sessions for each tool. For example, if I wanted to perform my keyword research on my Starter account without having to completely upgrade, I can just purchase 10 more Keywords on Fire sessions per 30 days. I really enjoyed this feature as it gave me more control over my ZonGuru experience.

Educational Resources

Their “for sellers, by sellers” motto isn’t just for show. ZonGuru is staffed by sales pros with a lot of FBA experience, and it shows.

Each one of their tools comes with in-depth video tutorials on how to get the most out of them, along with content about effective selling as a whole. Their Resource Center turned out to be very useful as I went through the site and learned how to use the tools.

On top of the constant video content, they also have a Facebook group that hosts weekly live Q&A’s with top-selling entrepreneurs, facilitates discussions with other sellers, and more. Combine this with their podcast, Amazon Seller Insights, and you have a lot of tools at your disposal to launch an FBA business that succeeds.

I found ZonGuru’s large selection of educational content to stand out from the rest of the options out there.

Read Customer Reviews of ZonGuru.com on Trustpilot 


ZonGuru-User Review on Trustpilot


ZonGuru on Social Media

Quick Links


🤔What are the marketplaces supported by ZonGuru?

Zonguru is functional on the territory of Europe, Australia & North America and Soon, it will be available for India and Japan.

✅Can I connect my Seller Account to ZonGuru?

The process is simple, click on the “Connect” button, and follow all the steps you see on a screen. As a seller, you will get the following option to access Business Dashboard, Email Automator, Alerts, and more.

✅What is ZonGuru billing currency?

ZonGuru billing currency is in dollars as it’s a US-based company.

👉 How can we connect Amazon Seller Central to ZonGuru?

First of all we need to select ‘Assistant Manager’ from the top-right drop-down menu and then add the email address of the user and select the tools to which you would like to provide access, then click send. Now click ‘Assistant Account’ from the same place that is the top-right drop-down menu by logging into their Zonguru account, then click on ‘Manage’ and access the tools.

👉 What do we need to renew Zonguru’s Access to your Seller Central Account?

To renew the Zonguru’s Access you all need to do some basic steps:- The first log in into Seller Central and click ‘Apps and Services’ then click on ‘Manage Your Apps’. Now scroll down until you see the ‘Renew’ button, then click to renew.

👉 What steps do we need to follow to connect my Seller Account MWS to ZonGuru?

Step 1:-If you have a Seller Account already then you can connect your ‘MWS’ to ZonGuru with a simple click on connect in ZonGuru.

Step 2:-Now you will reach the next page then click on ‘Connect to MWS’.

Step 3:-Now you will get a pop up which will redirect you to Amazon then you need to do some simple step which is ‘follow the prompts that Amazon provides you’.

Final Thought: ZonGuru Review 2021

The final verdict? I highly enjoyed my ZonGuru experience. All of their tools were very easy to use and sported clean intuitive interfaces. The data they give you is very accurate, and all of their services are backed by exceptional educational content and customer service.

Their hard work shows as you can see from the customer testimonials provided by Trustpilot

If you’re looking for an affordable, customizable Amazon selling toolset to help launch your FBA business, ZonGuru offers everything you need. Check them out now by signing up for their 7-day free trial.

1 thought on “ZonGuru Review 2021: Your One-Stop-Shop For FBA Success?”

  1. I would not have 6 number income without ZonGuru.
    This software has been crucial from launching via to handling day to day running of my new shopping service. The updates and also innovations are excellent as well as their support is the best.


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