Choose from 200+ free templates or purchase hundreds more via Envato
130+ free drag and drop templates
|Ease of Use
As some using the dashboard is bit confusing, you might get lost but they do have customer support to help you at best
LeadPages dashboard is great and very user friendly too.
|Value For Money
Instapage pricing plans are bit expensive for beginners, although they have more templates to choose from.
Leadpages have free trial period and they have better pricing structure for newbies
Instapage provided great customer support and they have live chat to help too.
LeadPages is very good at support, their team is active on social media to reply your queries & live chat is great help for newbies.
Are you not able to select between Instapage and LeadPages? Lets this post help you decide.
Confusion is unavoidable because these two provide the best services for producing high-converting landing pages. But I guarantee that by the conclusion of this essay, you will be able to choose between the two based on your needs Instapage Vs LeadPages.
But before comparing, let us look at what Landing Page Builder is. We will learn about these two services too later then.
What Does Exactly The Landing Page Builder Mean?
A landing page is a separate web page created specifically for marketing and advertising in Digital Marketing.
It’s the page that a user arrives at or is sent to after clicking on an ad, an email, etc.
To keep clients interested, landing pages should be appealing and well-designed.
Many software applications can assist you in creating these landing sites. Landing page builders are such software products or services. We’re comparing the two best landing pages, Instapage and LeadPages.
InstaPage vs Leadpages 2024: Overview
InstaPage is one of the world’s best landing page builder services available. It has a reputation for serving more than dozens of thousands of customers.
Clients of InstaPage include Udacity, Spotify, and many others.
Some of the notable features of this Software are –
- Prehosted landing pages – Landing pages made with InstaPage are pre-hosted.
- Free templates – InstaPage provides around 200 free templates along with thousands of paid ones.
- Integration flexibility – Landing pages can be easily integrated with CRMs, Emails, etc.
- Drag and drop editing – Creating pages is very easy thanks to the drag and drop editing feature.
LeadPages is another top player of landing page building service. It provides you with the same tools which they used to grow their website.
LeadPage has helped over 40,000 small businesses to stand on their feet and make a name for themselves.
Some of the notable features of this service are –
- Drag and Drop editing – Easy drag and drop features and visual previews make building landing pages a cakewalk.
- Easy Tool-integration – It is easy to integrate Apps, CRMs, and Email with the page.
- Hosted Landing pages – Just like InstaPage, LeadPages also provide pre-hosted landing pages.
Comparison of InstaPage and LeadPages Features
Now you might be wondering that if both of them have some powerful features, then which one is better?
Even though both are perfect in the job they are doing, one might fit better to your use-case than the other.
Our parameters for comparison are
- The Building Process
- Integration Flexibility
- Split Testing
- Marketing Support
- Analytics And Reports
This comparison will judge both the services on the grounds of some features. You will thus get a fair idea of what suits you and why. Keep in mind that in general, this comparison does not mean one is better than the other. This comparison shows the compatibility of both with your work profile.
Onboarding Support for InstaPage vs Leadpages
Onboarding refers to how easily you can learn these services when you are a total newbie.
Were you guided a few steps before taking on the task, or you were given the feature to use and implement.
If you are making a landing page for the first time, of course, you need knowledge and experience. You can’t just make a half-baked landing page and expect the customers to get attracted by the landing page.
InstaPage straightaway starts guiding you in your first steps. InstaPage provides you with various popup hints depending on what you are doing at the moment.
Right on the start, it will start guiding you in how to build your team by adding members. If skipped, InstaPage will take you directly to creating a landing page.
The page will display a “build my page” button, which will send you directly to the landing page templates. When you select one, you will be sent to the editor.
When you approach the editor, a popup will appear, explaining all of the necessary editor parts.
If you don’t intend to learn from these lessons, you can skip them. These tutorials and recommendations make the editor easy to use.
In addition, when you come across a complicated feature or anything similar, hints will show. They can also be in the form of GIFs.
InstaPage will also offer you a link as an invitation to ask questions, as well as helpful resources.
All of this means that even inexperienced users will find the InstaPage onboarding experience engaging and intuitive. Beginners will have no trouble with their first landing page creating experience.
LeadPages offers a unique onboarding experience. In contrast to InstaPage, LeadPages will send you immediately to the subdomain registration page. Here is where the landing pages are made public.
Following that, LeadPages will allow you to select your brand color, which is also available from the editor.
Lastly, you may choose a theme for the landing page by selecting templates from the selection.
That’s all there is to the LeadPages onboarding experience. If you are a newcomer, you may be perplexed and upset by the lack of information.
In layman’s words, if you’re new to the construction industry, consider InstaPage as you go. The onboarding menu at InstaPage is more than enough to satisfy your appetite.
The Building Process (InstaPage vs Leadpages)
The construction process is where the landing page is created and distributed. Both InstaPage and LeadPages offer landing page construction tools, therefore the primary difference between them is the convenience and efficacy of the creating process.
The four key phases in creating the page are as follows:
- Choosing a template
- Then customize the template according to your requirements
- Add a Call-to-Action(CTA)
- Finally publishing your landing page
Let us dig deep into the both below:
InstaPage’s landing page builder has five prime menu options in your account.
The first option is “pages” where the creation and editing of landing pages are done.
Clicking on the “create a new page” under the “pages” section opens up the template menu.
Here you will find many templates to opt from for your landing page. This page includes more than 200 different templates to select from.
A switch between desktop view and mobile view is also available while previewing.
Drag and Drop Editor
After selecting a template, you will land on a drag and drop editor. This editor is very intuitive.
It is made so that you can add elements to your landing page, along with the fundamental elements such as title, images, and many other interacting factors that can be used. These elements include –
- Social media icons
InstaPage also offers a unique element by the name of “Instablock”.
Instablock is a preset of elements that you can add instantly whenever you make a new landing page. Instablock also features some ready-made blocks for you to opt from.
This saves you much time which you would have used in adding elements from scratch.
You just need to keep a set you made and apply it to any new landing page in only a few clicks.
The editor has a few other tricks up its sleeves.
- Content personalization
- Custom HTML,CSS,JS
- Custom mobile page
A second form menu displays when you double-click any form to add to a page.
By default, InstaPage collects all lead data for you to examine and download. You may, however, employ various marketing automation connectors from this option.
When a potential lead fills out that form, you have the option of redirecting them.
Publishing the Landing Page
After editing and decorating your landing page, clicking the publish button is the next step.
The demo option will let you preview how the page will look on your subdomain to the visitors.
You can use the InstaPage plugin to publish on a WordPress site directly.
For the editor part, both the services are very similar. However, there are some differences here and there such as –
LeadPages has a bit less number of templates to opt from when compared to InstaPage. However, it still has a large menu to choose from.
InstaPage does have a better variety here but not significantly better.
Drag and Drop editor
Even though the drag and drop of LeadPages are like InstaPage, it still has some advancements.
The editor on LeadPages is a bit cleaner than that of InstaPage.
Along with these, LeadPages have some more aspects to its editor such as –
- Checkout widget which includes many features in a single strip.
- It allows custom HTML and CSS but not JS.
The rest of the features are the same in both.
This part is also similar in both the services. You can capture leads, interact with them just like InstaPage. Just like InstaPage, it is easy for you to determine where to redirect the user after filling the form.
Publishing, like everything else till now, is basically the same in these services.
Your page will be published in the subdomain by default. You may, however, publish your content to your WordPress site using an HTML script.
Choosing between them here is dependent on the Interface you want to work on. InstaPage offers a more visually appealing menu, however LeadPages has a cleaner menu.
Other from that, both editors are equally proficient and will make no difference to you. Just having more template possibilities on InstaPage may influence your decision. You may rest confident that everything is a print between both services.
Split testing between Instapage and LeadPages
The latest landing page building tools include some kind of split testing. This is done to be useful to marketers.
Both the services we are looking at today have this feature. So let’s see how it differentiates them.
InstaPage will not hold you only at A/B tests. You can make several variations in the landing page editor of a particular page which you would wish to test.
You can make modifications in the page editor that will remain on the same landing page.
By default, traffic between variants is shared evenly. But, you may also customize the traffic split.
This is all that someone may think of when testing their landing pages.
LeadPages, like InstaPage, allows you to test numerous variants of a landing page.
But, unlike InstaPage, this option will be available in the dashboard rather than the page editor, a “make split test” option is available in the menu.
Several versions might be given distinct names in order to be easily identified. You may change each one separately in the landing page editor.
Traffic split modification is available here as well as in InstaPage.
The main distinction between these two editors is the detection of variants. InstaPage allows you to build numerous versions, but they all belong to the same landing page.
With LeadPages, each version has its own name.
Finding and modifying LeadPages might take some time. Yet, it eliminates the danger of mistakenly altering the incorrect instance.
InstaPage has a far higher chance of altering the erroneous variation than LeadPages.
Integration Flexibility For InstaPage vs Leadpages
In terms of integration flexibility, both tools are very comparable. They provide over 40 connectors, which include practically all of the key applications that you would wish to combine with your landing pages.
The main distinction is that on the InstaPage dashboard, there is a separate “integrations” page for connecting to marketing providers.
In the LeadPages dashboard, on the top right, there is a user icon.
When deciding between these two tools, this element will have no impact on your decision. Both offer sufficient integration flexibility to allow your page to develop as it should. By choosing one of these services, integration will not be an issue.
Marketing Support for InstaPage and Leadpages
When it comes to marketing support, both InstaPage and LeadPages lend live support. They provide various help articles and tutorials to help you learn more.
InstaPage provides a help icon on every page when you log in. On the landing page editor, it opens a live chat. To make things easier, a search pop comes up on account pages. This lets you look for a tutorial article. Besides, you can also get email support whenever you need it. You can see a live chat bubble on the bottom left. This can get your guidance from someone.
LeadPages, like InstaPage, provides help on each page, although it is not obvious from first.
As you launch your editor, you’ll see a question mark at the bottom of the left side menu. When you click it, a help menu appears on the right side of the screen.
You can seek for a help article here. You may also initiate a live chat session or request a support ticket.
On other sites, the same assistance symbol may be found on the top menu, which opens the same menu.
It is less obtrusive than on InstaPage.
Marketing assistance is nearly identical on both. But, if you dislike having boxes on your screen, LeadPages is a better option.
Analytics And Reports : InstaPage vs Leadpages
Both of these tools don’t provide an extensive amount of data. Still, if you need more, you can integrate it with Google Analytics.
Using InstaPage, you may separate your reports based on numerous factors. To date, segmentation might span from desktop to mobile traffic.
In the same graph, the performance of various versions versus each other may be shown. Basic parameters like as visits, conversions, and conversion rates are displayed.
The top tier plan comes with heatmap recording software for your pages. All this can prove out to be extremely useful to carve out a conversion strategy.
LeadPages let you sort reports by dates, but it doesn’t segregate mobile or desktop visits. You can still get basic data like views, conversion, and conversion rates.
Even though both sites are not that much into analytics and reports, InstaPage is the winner here. No matter what your use is, InstaPage is a better option. The use of heatmap is exclusive to InstaPage, making the analytics more interactive and knowledgeable.
FAQs InstaPage vs Leadpages
👉🏻What unique features does Instapage have?
Instapage has many unique features such as Easy real-time collaboration, Audit logs, preset saving ability, and Dynamic text replacement.
👉🏻What unique features does LeadPages have?
LeadPages also has so many features. These features include a drag-and-drop editor, Facebook ads integration, and Lead links that add subscribers to a sublist.
👉🏻How are Instapage and LeadPages similar?
There are differences between the platforms. They both have support for WordPress plugins. Moreover, they both support A/B tests on landing pages. Third-party analytics apps integration is possible on both platforms. Both platforms allow users to create Facebook ads to match your landing page.
Also Related post: Landingi is a similar platform to landing pages you also check detailed Landingi Review Here
Testimonials & InstaPage vs Leadpages
- Kartra vs Kajabi Comparison (Pros & Cons Listed)
- Teachable Vs Udemy: Detailed Comparison (With Pros & Cons)
- Kajabi Review Really Worth The Hype? (Pros & Cons)
- ClickFunnels Vs LeadPages : Comparison (Pros & Cons)
- ClickFunnels Review: Does it Really Improve CTA and CTR?
Conclusion: InstaPage vs Leadpages Comparison 2024
Both services are commendable in the job they are doing. You can’t choose anyone based on just features. Both are neck-in-neck with each other concerning the features.
So To make it easier, we are going to mark some important points to help you out.
Choose InstaPage if :
- You need a grid-based editor.
- Don’t consider not having a tutorial for using the tools.
- Going to be solo designing the landing page.
- Planning to build entire websites rather than just a landing page.
Choose LeadPages if :
- Not on a tight budget and can shell out a few bucks extra for quality.
- Like a free-form editor.
- Want control on your mobile version landing pages.
- Need valued analytics like heatmaps.
- Working as a team rather than being solo.
Unbounce is a good choice for businesses with medium to large budgets. They can do many things that are designed to help marketing agencies and teams. If you have a business like that, you should consider Unbounce.
Unbounce could be even better if it also offers landing page sharing and collaboration tools like Instapage. Instapage is a awesome tool for making landing pages that is easy to set up and use. It has beautiful templates for many different industries and use cases, but the basic plan does not offer A/B testing or it costs money on an annual basis.
We strongly prefer InstaPage here as the better option.
The best landing page builder is the one that can help you with your needs. You are the only one who knows what they are. If you need help, reply and tell me in the comments below.