It’s been only four years since Serpstat appeared on market, but this tool gained many admirers becoming the best-selling SEO tool on AppSumo and entering the top of their 5 best-selling tools ever. If we search for Serpstat on G2 Croud we’ll see that it is in top 3 SEO tools, shoulder to shoulder with such giants like SEMrush, Ahrefs and Moz.
We’ve heard much about SEMrush. So lets discuss Semrush vs Serpstat : Which is the Best Keyword Research Tool?
What do we know about Serpstat?
Serpstat was founded in 2013. It was only for keyword research initially, but after some time they have created fully fledged SEO tool. It is all-in-one cloud-based SEO tool which consists of such modules: Website Analysis, Keyword Research, Backlink Analysis, Rank Tracker, Site Audit, Keyword Grouping and Text Analytics.
Database of Serpstat is massive. It has 100 million keywords and 200 million search suggestions. Serpstat is used by more than 130000 online marketers, SEOs and webmasters. Serpstat has much in common with SEMrush as well as with any SEO tools. If you have used SEMrush, it will be easy for you to learn how to navigate.
You can start using Serpstat for free, but free trial has limits. Starting price for Serpstat is $19/month, making it much more affordable than SEMrush. SEMrush plans starts from $99/month and the largest plan of SEMRush costs $399/month.
Serpstat has eight paid plans of different limitations from $19 to $2500. By buying a long-term subscription you’ll save up to 40% vs 30% with SEMrush. Serpstat claims that they keep the price low by having a small but extra effective team.
Serpstat vs. Semrush: Data Comparison
Let’s see if we can get as much data with Serpstat as we can with SEMrush.
We type in “jeans” and get almost 90K in SEMrush and 110K in Serpstat which cannot be compared with what we can get with KeyWord planner.
9K and 12K for acoustic guitar. We can explore keyword difficulty, volume, CPC right on this page and also apply filters.
We got 15.6K and 13.7K keywords in domain analysis.
SEMrush found 61M keywords and Serpstat found 49M keywords for amazon.com
Results for keywords do not vary much, but in Backlinks research, Serpstat is definitely a leader: 3.1K vs 5.6K links and 152 vs 583 referring domains.
|Tracked Keywords per day||500||700|
|Update frequency||every day||every day|
|Reports per Day in Search analytics||3000||4000|
|Results per report||10 000||15 000|
|Pages for Site audit||100 000||150 000|
Both SEMrush and Serpstat will be helpful to
- enlarge your keywords list with the relevant keywords, understand which keyword will be more effective
- make a competitive analysis and compare yours and yours rivals rankings, ads, visibility and keywords.
- check your website for errors.
|Export||XLS, CSV, CSV Semicolon||CSV (Open Office, ME), XLSX, XLS, Google Docs|
|White label reports||Yes||Yes|
Long-term subscription discount up to -20%
Long-term subscription discount up to -40%
Price on API starts from $69
As seen from the table above, Serpstat and SEMrush have matching tools.
Let’s take a look at Search questions which is a unique Serpstat feature. You can get interrogative search questions which contain the keyword you are interested in. When you know the questions that your target audience ask it gives plenty ideas for creating content. You can simply pick those questions and create how-to articles on your topic and so on.
I typed a name of Twin Peaks series character and now we can see what are people curious about her (all the spoilers are blurred so that the main intrigue “Who killed Laura Palmer” is not revealed 🙂
Features: SEMrush vs. Serpstat
SEMrush has biggest databases for 117 countries. Though Serpstat has fewer databases, the data you get (especially for keywords) is usually more precise, and there are less irrelevant phrases.
Serpstat’s feature Missing keywords shows keywords your competitors rank for, but you do not. SEMRush has recently launched Gap Analysis which works almost the same. It will come in handy if you want to target the same keywords as your competitors.
Unique Serpstat feature Tree View displays all the top pages for the domain based on their organic search visibility. Below each URL there is a list of keywords that the page is ranking for. Other tools like SEMRush only display the top pages, and you will have to go through each of them to explore the phrases that bring you traffic. Serpstat shows the top pages and their keywords on a single page which makes it easier to navigate.
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SEMrush is rather slow when it comes to indexing new backlinks.
Serpstat has more flexible prices (8 plans) which include more limits than what you’d get for the same amount of money with SEMrush.
More exporting options are available in Serpstat. (XLSX Microsoft Excel, Google Docs, CSV Open Office, CSV Microsoft Excel, PDF or TXT).
Final Word: Winner?
SEMRush and Serpstat are such kinds of tools that every SEO and PPC specialist should be using. They will be perfect for keyword ideas, but SEMRush lacks backlink reporting. If you need a tool especially for backlink research, I would advise you Serpstat or of course Ahrefs. When it comes to price, Serpstat is an undoubted winner. You can get as much as you get with SEMrush for less money.
SEMRush has been a leader in the market for quite a long time. It’s been only four years since Serpstat was launched and the number of its fans grows rather fast. SEMRush has got a solid competitor in the face of this tool.
Here is a link to good comparison of API, it might be helpful