Semrush vs Serpstat : Which is the Best Keyword Research Tool?

It’s been only four years since Serpstat appeared on market, but this tool gained many admirers becoming the best-selling SEO tool on AppSumo and entering the top of their 5 best-selling tools ever. If we search for Serpstat on G2 Croud we’ll see that it is in top 3 SEO tools, shoulder to shoulder with such giants like SEMrush, Ahrefs and Moz.

We’ve heard much about SEMrush. So lets discuss Semrush vs Serpstat : Which is the Best Keyword Research Tool?

What do we know about Serpstat?

Serpstat was founded in 2013. It was only for keyword research initially, but after some time they have created fully fledged SEO tool. It is all-in-one cloud-based SEO tool which consists of such modules: Website Analysis, Keyword Research, Backlink Analysis, Rank Tracker, Site Audit, Keyword Grouping and Text Analytics.

Database of Serpstat is massive. It has 100 million keywords and 200 million search suggestions. Serpstat is used by more than 130000 online marketers, SEOs and webmasters. Serpstat has much in common with SEMrush as well as with any SEO tools. If you have used SEMrush, it will be easy for you to learn how to navigate.

Serpstat Pricing

You can start using Serpstat for free, but free trial has limits. Starting price for Serpstat is $19/month, making it much more affordable than SEMrush. SEMrush plans starts from $99/month and the largest plan of SEMRush costs $399/month.

Serpstat has eight paid plans of different limitations from $19 to $2500. By buying a long-term subscription you’ll save up to 40% vs 30% with SEMrush. Serpstat claims that they keep the price low by having a small but extra effective team.

Serpstat vs. Semrush: Data Comparison

Let’s see if we can get as much data with Serpstat as we can with SEMrush.

Serpstat Review-Keyword Research Tool


Serpstat Review-Keyword Analysis Tool


We type in “jeans” and get almost 90K in SEMrush and 110K in Serpstat which cannot be compared with what we can get with KeyWord planner.

Serpstat Review-Keyword Research


Serpstat Review-Organic Keyword Traffic

9K and 12K for acoustic guitar. We can explore keyword difficulty, volume, CPC right on this page and also apply filters.

Serpstat Review-Organic Keywords Tool

Serpstat Review-Keyword PositionWe got 15.6K and 13.7K keywords in domain analysis.

Serpstat Review-Domain Analysis


Serpstat Review-Domain Analysis Tool

SEMrush found 61M keywords and  Serpstat found 49M keywords for

Serpstat Review -Serpstat vs Semrush


Serpstat Review-Serpstat vs Semrush

Results for keywords do not vary much, but in Backlinks research, Serpstat is definitely a leader: 3.1K vs 5.6K links and 152 vs 583 referring domains.

Let’s compare what we can get for almost the same amount of money in SEMRush and Serpstat . Here the comparison between first SEMRush Plan and Serpstat’s Plan B.

Semrush Serpstat
Price 99$ 69$
Tracked Keywords per day 500 700
Update frequency every day every day
Projects 5 20
Reports per Day in Search analytics 3000 4000
Results per report 10 000 15 000
Historical data No Yes
Pages for Site audit 100 000 150 000
API Access No Yes

Both SEMrush and Serpstat will be helpful to

  • enlarge your keywords list with the relevant keywords, understand which keyword will be more effective
  • make a competitive analysis and compare yours and yours rivals rankings, ads, visibility and keywords.
  • check your website for errors.
SEMrush Serpstat
Rank Tracking Yes Yes
Traffic analysis Yes Yes
Keywords Research Yes Yes
Related Keywords Yes Yes
Missing Keywords Yes Yes
Keyword difficulty Yes Yes
Search questions No Yes
Search suggestions No Yes
Keyword grouping Yes Yes
PPC research Yes Yes
Mobile Search Yes No
Competitors Research Yes Yes
Export XLS, CSV, CSV Semicolon CSV (Open Office, ME), XLSX, XLS, Google Docs
API Yes Yes
White label reports Yes Yes
Prices from $99.95/month

Long-term subscription discount up to -20%
Price on API starts from $399

from $19/month

Long-term subscription discount up to -40%

Price on API starts from $69


As seen from the table above, Serpstat and SEMrush have matching tools.

Let’s take a look at Search questions which is a unique Serpstat feature. You can get interrogative search questions which contain the keyword you are interested in. When you know the questions that your target audience ask it gives plenty ideas for creating content. You can simply pick those questions and create how-to articles on your topic and so on.

I typed a name of Twin Peaks series character and now we can see what are people curious about her (all the spoilers are blurred so that the main intrigue “Who killed Laura Palmer” is not revealed 🙂

Serpstat Review-LSI Keywords

Features: SEMrush vs. Serpstat

SEMrush has biggest databases for 117 countries. Though Serpstat has fewer databases, the data you get (especially for keywords) is usually more precise, and there are less irrelevant phrases.

Serpstat’s feature Missing keywords shows keywords your competitors rank for, but you do not. SEMRush has recently launched Gap Analysis which works almost the same. It will come in handy if you want to target the same keywords as your competitors.

Unique Serpstat feature Tree View displays all the top pages for the domain based on their organic search visibility. Below each URL there is a list of keywords that the page is ranking for. Other tools like SEMRush only display the top pages, and you will have to go through each of them to explore the phrases that bring you traffic.  Serpstat shows the top pages and their keywords on a single page which makes it easier to navigate.

You may also like:

SEMrush is rather slow when it comes to indexing new backlinks.

Serpstat has more flexible prices (8 plans) which include more limits than what you’d get for the same amount of money with SEMrush.

More exporting options are available in Serpstat. (XLSX Microsoft Excel, Google Docs, CSV Open Office, CSV Microsoft Excel, PDF or TXT).

Final Word: Winner?

SEMRush and Serpstat are such kinds of tools that every SEO and PPC specialist should be using. They will be perfect for keyword ideas, but SEMRush lacks backlink reporting. If you need a tool especially for backlink research, I would advise you Serpstat or of course Ahrefs. When it comes to price, Serpstat is an undoubted winner. You can get as much as you get with SEMrush for less money.

SEMRush has been a leader in the market for quite a long time. It’s been only four years since Serpstat  was launched and the number of its fans grows rather fast. SEMRush has got a solid competitor in the face of this tool.

Here is a link to good comparison of API, it might be helpful


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About Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog He is successful online marketer & award winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publication as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 5+ yrs experience of in Digital Marketing field. Check out his portfolio( Find him on Google+, Twitter, & Facebook.


  1. Charlie Thomas

    Personally i find SEM rush a better tool all around
    Though it is a costly tools for starters but its definitely worth the money

    Great article for Comparison Jitendra

    Keep it up 🙂

  2. Abba Gana

    great post thanks alot

  3. mukesh

    Nice Post thanks..

  4. Both seem like really great tools, thanks for your analysis!

  5. Well semrush is my favorite seo tool and I its very handy for SEO experts and marketers. I haven’t tried serpstat yet but it looks pretty impressive. Will surely try it soon.


  6. Hello Jitendra,

    Great analogs over here 🙂

    Serpstat looks very promising as, it is walking tall with the giants of the industry like Semrush and Moz.

    No doubt Semrush is a widely used tool for the SEO, but Serpstat do needs to watch out for.

    The pricing too looks very affordable, thus as they are offering a free version from their side, I am willing it to
    give it a try and experienced what cool features they have to offer.

    Thanks for the share.


  7. Rohan

    Execellent Post Thanks For Sharing Article 🙂

  8. Rohan

    Thanks For Sharing This Article 🙂

  9. Abhilasha Sharma

    I actually added your blog to my favorites and will look forward for more updates. Great Job, Keep it up. First of all let me tell you, you have got a great blog .I am interested in looking for more of such topics and would like to have further information. Hope to see the next blog soon.

  10. jay

    great post.
    Thanks for sharing!

  11. Anup pathak

    Awesome post.



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