With the increasing competition among the blogs in different niches, a number of people use WordPress for the blogs or selling in the marketplace. For years, I have learned a number of marketing skills and how to get more leads and more traffic to your blog.
As a marketer, you are eager to get more leads and this can only be possible with the help of the page builder as well as track the links.
A number of tools for marketing purposes are introduced every year and thus there is cut-throat competition in this industry. It is always hard to decide which tool is best for the purpose. I have used a number of tools in the past year for marketing purposes.
OptimizePress Review 2021 Special Price $199/yr (Normally $249/year)
In recent years, I have found OptimizePress as one of the best page builders in this industry. The reason is the features that are not additionally found in other page builders.
OptimizePress is a web tool that is a big boost for internet marketers. It serves the multi-purpose for the WordPress users. It is an awesome page builder plugin for WordPress users. Besides this, it can manage all your pages on WordPress with ease.
You can also use the OptimizePress in the form of themes, plugins as well as membership portals. I have tested and used a number of landing page builders and it is certainly one of the best page builders for WordPress users.
I have given our trustworthy and honest OptimizePress Review 2021 of this awesome WordPress plugin and theme that can serve as the dual purpose. Let’s have read at it!!
OptimizePress Review 2021: Best WordPress Page Builder and Theme
OptimizePress is perfectly designed for marketers and bloggers to attract more leads. As mentioned, it works as both the plugin as well as the theme which is tuned perfectly for your WordPress.
OptimizePress has something unique which other landing page builders do not have and this makes it more popular among the WordPress plugins. It comes up with a number of useful tools and a lot of features that are certainly going to boost your rankings up.
Features of OptimizePress
- Live Editor
This is a new addition to the latest update of the OptimizePress. With an increasing number of page builder and a number of them are almost the same with their functionality, OptimizePress has done something unique by introducing the live editor.
With the live editor, you do not need to refresh or preview the page again and again. The editor shows the changes when each of the elements are added or removed from the page. This could actually save up a lot of your time.
What it does is that it replaces the shortcodes of the previous versions simultaneously and lets you edit the whole of the page with ease.
You do not need to worry about the changes as it will only be done when you click on Save. So, you can add the elements and add any of the likable elements to your page and test all of them deciding what looks better.
- Page Elements
The editor has got a number of elements that can be used to build an impressive page. OptimizePress has over 40 elements in the arsenal and each of them has got different features to play.
Some of the elements that can be of utter importance to you are:
- Google Toggle
- Facebook Comments
- Feature Boxes
- Progress Bars
- Countdown Timers and many more…
OptimizePress can baffle you when it comes to choosing the template. That’s because there are a number of user-friendly templates to use and each of which has some unique designs.
If you sneak into the OptimizePress marketplace, you will find that each of the pages has got different designs and templates. There are over 300 templates that can be imported directly to create your site.
These templates include the eBook pages with opt-ins, coming soon pages, thank you pages, and many others. These templates include the videos page and the sales page as well.
Some of the templates are free to use whereas some of them are paid. The templates may range from $9 to $12.
The marketing tools work well when there are third-party apps and thus it is a must to have such apps. Thus, OptimizePress has got integrations with all kinds of apps. It integrates with a number of apps such as email marketing apps, web analytics, affiliate tracking, and payment gateways.
The company has grouped each of the apps according to your needs and it has excelled well.
Email Marketing apps: MailChimp, Aweber, iContact, Active Campaign, GetResponse, Campaign Monitor, MailPoet and many others…
Sales & Automation Platforms: InfusionSoft, Ontraport, Maropost
Payment Services: PayPal, Authorize.net, Stripe, ClickBank, JVZoo, Thrivecart
Tracking: Optimizely, Google Analytics, Website Optimizer…
Social Networks: Twitter, Facebook, Linkedin, Pinterest, YouTube
Membership solutions: WishlistMember, iMember, Memberium, Membermouse, ActiveMember360
Other Marketing Tools: EasyWebinar, PostAffiliatePro, Webinar Ninja, Affiliate WP, OptimizeLeads
- Responsive Design
This tool is amazing when it comes to responsiveness. Unlike the other tools, it offers the landing pages and the previews in different screen sizes. With the increasing number of mobile users, mobile usability has increased and thus it can bring more leads if it is friendly for mobile users.
Be it the tablets, desktops, laptops, or any other device, it works really well with all the devices.
The page builder is the most intuitive in the industry and it works in the same way as that of WordPress. The page in the OptimizePress can be created in just 4 simple steps.
Just like WordPress, you can enter the details in WordPress and start with a new page. You need to enter the details of the page that you want to create and enter the URL of that page.
After entering the details, you need to choose the template of the page. There are a number of templates of different categories that can be used. Similarly, there are a number of layouts to choose from.
If you haven’t found the right template, then you can choose the content templates and choose the desired layout. The templates can be chosen according to the categories such as; home page, membership pages, opt-in page, sales, and webinar pages.
After choosing the desired template, you can edit the template in the live editor. The live editor has different options to edit the template and create the landing page or any kind of page.
After editing it using the live editor, you can either save it as a draft for a later purpose or publish it directly. Also, you can save the page designs that can be saved as the presets and later use them on the other pages.
You can also create the membership sites if you are willing to sell the digital products, eBooks, or any online course online and create the membership portals for the same. This is one of the best features and no other page builder has used it since now.
Let’s consider if a member chooses to register with you. You can create an account and manage it for them. After the account has been created, you can deliver them the content securely.
OptimizePress lets you create the login forms, module listings, and the breadcrumbs with so much ease. Although, there are many membership plugins that can be used to create the login forms and module listings it gives you full control over the design of the pages.
You can also integrate with the third-party apps like you integrate the landing page builders. These membership portals can be integrated well with apps such as Authorize.net, InfusionSoft, PayPal.
The features of the membership portal by the OP are a bit different:
- Package Creation
The membership portal lets you create attractive packages for your customers. A number of sites offer free courses and the paid courses as well. You can always customize on the basis of which course is to be given for free and which is to be paid.
Thus, this is a great way to get more leads and encourage your customers to buy courses or packages.
- Drip Content
Drip Content is essential if you are into Internet marketing and you might have also heard about this term too often. Whenever someone joins the email list, they can be updated weekly or at a fixed period of time.
The emails are automatically written and saved automatically to create the follow-ups. This is called drip content where the email is sent automatically to the members after the scheduled time of joining.
Thus, OptimizePress offers drip content where it works automatically sending the emails. You don’t need to waste a lot of time sending individual emails.
- Create the email list
If you want to create an email list for your membership sites, you can do that by just integrating the OptimizePress with your email marketing provider and export the buyers from your email to the email list.
Just after you have created the membership portal, you can build the email list and thus send the emails to your customer about the products.
- Protect your Content
After creating the content, you would want it to limit to your premium members and not give access for free. OptimizePress has an OptimizeMember plugin that is vital to secure the content so that your content is locked.
For me, OptimizePress was too easy to use and was great with the features as compared to its competitors such as Leadpages. It I divided into two different sections; themes and plugins.
When you purchase a plan, you will be getting both themes and plugins with these plans. Both of them have got different usability.
Themes are best suited if you don’t own any WordPress site and wish to create the site from the scratch. The plugin version can be used to edit the pages present in your WordPress site or design any kind of sales page or funnels that you wish to. You can choose a theme of your own.
In the OptimizePress dashboard, you can edit and check the following details; edit the global settings, track and analyze the campaigns, Integrate with the email marketing service, and connect with Facebook.
The special part about OptimizePress is that the theme can edit the individual pages too unlike WordPress where your site will have the same theme throughout. Thus, your site doesn’t look dull and boring like the others which have been created using WordPress themes.
No doubt, OptimizePress is such a reputed page builder and it is even more than the page builder, you would certainly need the help and face issues while using this tool.
The customer support team for OptimizePress is super responsive and they wouldn’t keep you waiting for long. This tool has a detailed page which ensures that you understand every aspect of the landing page builder.
They have also created quick guides and provides documentation on every topic such as the themes, membership sites, and others. Besides this, the company gives a live weekly webinar and deep knowledge base.
If you need more help, you can submit a ticket where you would get a quick response.
Pricing: OptimizePress Special Price
One of the downsides of OptimizePress is that it doesn’t offer a free trial. The basic plan starts with $97 with three plans.
The best part about it is that there is no monthly recurring fee and just a one-time subscription.
- Core plan- $97
- Publisher plan- $197
- Pro plan- $199/yr
Pros and Cons of OptimizePress
- 300+ templates and each of which are unique and elegant.
- The live editor is very easy to use and saves up a lot of time
- It shows dual feature; themes as well as plugins.
- Third-Party Integrations
- Easy creation of the membership portals
- Drip content and build email lists quickly
- Mobile responsive
- Excellent Support
- Lower Pricing as compared to the competitors
- No Live chat
- No Free trial
- The live editor has a high loading time.
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The Verdict: Is OptimizePress the Best Page Builder for WordPress? OptimizePress Code
If you are a newbie and has just started your marketing campaign, then OptimizePress would be an ideal choice to begin as it is quite low in pricing. It is old in the market with a stable reputation.
Previously, it has been used by a number of marketers to promote and grow their site. The introduction of new templates with the updates and the themes as well as the plugin with the plan makes it more likable.
In my opinion, OptimizePress is quite better than its rival LeadPages and ClickFunnels. This was my review of the best WordPress plugin and page builder ‘OptimizePress’. If you have used it earlier, share our feedback with us in the comments box!!