OptimizePress Review 2023: Is it Worth The Money?

Bottom Line Upfront: OptimizePress is an All-in-One WordPress tools suite that let you create amazing landing pages & funnels to help you grow your list and make maximum sales. OptimizePress offers so many features like creating high-converting landing pages, Membership Portals & Sales Pages. Now Easily Increases good leads and sales on your website with a high conversion-optimized funnel and landing pages. Get OptimizePress Now.

1) Live Editor

This is a new addition to the latest update of OptimizePress. With an increasing number of page builders and a number of them are almost the same in their functionality, OptimizePress has done something unique by introducing the live editor.

With the live editor, you do not need to refresh or preview the page again and again. The editor shows the changes when each of the elements is added or removed from the page. This could actually save up a lot of your time.

What it does is that it replaces the shortcodes of the previous versions simultaneously and lets you edit the whole page with ease.

You do not need to worry about the changes as it will only be done when you click on Save. So, you can add the elements and add any of the likable elements to your page and test all of them deciding what looks better.

2) Page Elements

The editor has got a number of elements that can be used to build an impressive page. OptimizePress has over 40 elements in the arsenal and each of them has got different features to play.

Some of the elements that can be of utter importance to you are:

• Headlines
• Order
• Testimonials
• Google Toggle
• Video
• Facebook Comments
• Feature Boxes
• what 9iProgress Bars
• Audio
• Countdown Timers and many more…

3) Responsive Templates

OptimizePress can baffle you when it comes to choosing the template. That’s because there are a number of user-friendly templates to use and each of which has some unique designs.

If you sneak into the OptimizePress marketplace, you will find that each of the pages has got different designs and templates.  There are over 300 templates that can be imported directly to create your site.

These templates include the eBook pages with opt-ins, coming soon pages, thank you pages, and many others. These templates include the videos page and the sales page as well.

Some of the templates are free to use whereas some of them are paid. The templates may range from $9 to $12.

4) Integration

The marketing tools work well when there are third-party apps and thus it is a must to have such apps. Thus, OptimizePress has got integrations with all kinds of apps. It integrates with a number of apps such as email marketing apps, web analytics, affiliate tracking, and payment gateways.

The company has grouped each of the apps according to your needs and it has excelled well.

Email Marketing apps: MailChimp, Aweber, iContact, Active Campaign, GetResponse, Campaign Monitor, MailPoet, and many others…

Sales & Automation Platforms: InfusionSoft, Ontraport, Maropost

Payment Services: PayPal, Authorize.net, Stripe, ClickBank, JVZoo, Thrivecart

Tracking: Optimizely, Google Analytics, Website Optimizer…

Social Networks: Twitter, Facebook, Linkedin, Pinterest, YouTube

Membership solutions: WishlistMember, iMember, Memberium, Membermouse, ActiveMember360

Other Marketing Tools: EasyWebinar, PostAffiliatePro, Webinar Ninja, Affiliate WP, OptimizeLeads

5) Responsive Design

This tool is amazing when it comes to responsiveness. Unlike the other tools, it offers landing pages and previews in different screen sizes. With the increasing number of mobile users, mobile usability has increased and thus it can bring more leads if it is friendly for mobile users.

Be it tablets, desktops, laptops, or any other device, it works really well with all devices.

6) Page Builder

The page builder is the most intuitive in the industry and it works in the same way as that WordPress. The page in OptimizePress can be created in just 4 simple steps.

Just like WordPress, you can enter the details in WordPress and start with a new page. You need to enter the details of the page that you want to create and enter the URL of that page.

After entering the details, you need to choose the template of the page. There are a number of templates of different categories that can be used. Similarly, there are a number of layouts to choose from.

If you haven’t found the right template, then you can choose the content templates and choose the desired layout. The templates can be chosen according to the categories such as; home page, membership pages, opt-in page, sales, and webinar pages.

After choosing the desired template, you can edit the template in the live editor. The live editor has different options to edit the template and create the landing page or any kind of page.

After editing it using the live editor, you can either save it as a draft for a later purpose or publish it directly. Also, you can save the page designs that can be saved as presets and later use them on the other pages.

7) Membership sites

You can also create membership sites if you are willing to sell digital products, eBooks, or any online course online and create the membership portals for the same. This is one of the best features and no other page builder has used it since then.

Let’s consider if a member chooses to register with you. You can create an account and manage it for them. After the account has been created, you can deliver them the content securely.

OptimizePress lets you create login forms, module listings, and breadcrumbs with so much ease. Although, there are many membership plugins that can be used to create login forms and module listings it gives you full control over the design of the pages.

You can also integrate with third-party apps like you integrate the landing page builders. These membership portals can be integrated well with apps such as Authorize.net, InfusionSoft, and PayPal.

The features of the membership portal by the OP are a bit different:

Package Creation

The membership portal lets you create attractive packages for your customers. A number of sites offer free courses and paid courses as well. You can always customize on the basis of which course is to be given for free and which is to be paid.

Thus, this is a great way to get more leads and encourage your customers to buy courses or packages.

9) Drip Content

Drip Content is essential if you are into Internet marketing and you might have also heard about this term too often. Whenever someone joins the email list, they can be updated weekly or at a fixed period of time.

The emails are automatically written and saved automatically to create follow-ups. This is called drip content where the email is sent automatically to the members after the scheduled time of joining.

Thus, OptimizePress offers drip content where it works automatically by sending emails. You don’t need to waste a lot of time sending individual emails.

10) Create the email list

If you want to create an email list for your membership sites, you can do that by just integrating OptimizePress with your email marketing provider and exporting the buyers from your email to the email list.

Just after you have created the membership portal, you can build the email list and thus send emails to your customer about the products.

11) Protect your Content

After creating the content, you would want it to be limited to your premium members and not give access for free. OptimizePress has an OptimizeMember plugin that is vital to secure the content so that your content is locked.

12) Usability

For me, OptimizePress was too easy to use and was great with the features as compared to its competitors such as Leadpages. It is divided into two different sections; themes and plugins.

When you purchase a plan, you will be getting both themes and plugins with these plans. Both of them have got different usability.

Themes are best suited if you don’t own any WordPress site and wish to create the site from the scratch. The plugin version can be used to edit the pages present on your WordPress site or design any kind of sales page or funnels that you wish to. You can choose a theme of your own.

In the OptimizePress dashboard, you can edit and check the following details; edit the global settings, track and analyze the campaigns, Integrate with the email marketing service, and connect with Facebook.

The special part about OptimizePress is that the theme can edit the individual pages too unlike WordPress where your site will have the same theme throughout.  Thus, your site doesn’t look dull and boring like the others which have been created using WordPress themes.