Video SEO Statistics and YouTube SEO For 2022: Is Video Content Good For SEO?

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In this post, we discuss Video SEO Statistics 2022

Video has risen to prominence as one of the most effective means of marketing, with an increasing number of companies utilizing it.

With so much video being produced, businesses are understandably becoming more concerned with making certain that their videos are noticed.

This has resulted in the fusion of three worlds:

  • List Element
  • Video Marketing 
  • List Element

We’ve put up a collection of some Video SEO stats that go across the many aspects of video & YouTube SEO. 

What Is Video Search Engine Optimization (SEO)?

Video SEO is a type of search engine optimization that concentrates on maximizing the traffic and exposure of videos.

Video SEO can be optimized for a variety of mediums, including conventional Google searches, where video results are increasingly appearing in organic search results. Furthermore, Video SEO entails attempting to rank videos in Google Video Search.

Video SEO Statistics

Image Credit: pexels

When most individuals talk about video SEO, they usually refer to YouTube. YouTube is the world’s most popular search engine, which means it’s also the most popular video search engine.

In a nutshell, video SEO is optimizing your video for various search engines such as standard Google Video Search, Google searches, YouTube, and so on.

What Is SEO on YouTube?

YouTube SEO is a type of search engine optimization that concentrates on the video search engine YouTube. The purpose of YouTube SEO is for your videos to show up not only in YouTube searches, but also in related videos.

Here is where YouTube SEO differs from traditional SEO. You want your films to show up in YouTube searches, but more crucially, you want them to show up in related videos that consumers see while viewing videos.

The exact ranking factors are provided by YouTube.

“We look at which videos have succeeded in getting the most engagement for a search & ensure they’re easily accessible for visitors to determine how accurately the title, synopsis, and video content fit the consumer’s question.”

Video SEO Statistics 2022

  • Video results are fifty times more likely than text-based results to rank organically in Google.
  • A video has an 11,000:1 chance of appearing on Google’s first page. Text-based results have a 500,000:1 chance of appearing on the first page.
  • The click-through rate (CTR) for video search results is 41% greater than for text-based results.
  • The typical time a person stays on your site is increased by two minutes when you use videos.
  • Video in blog posts has a 53x higher likelihood of ranking on Google’s first page.
  • When compared to simply text-based blog posts, blog posts featuring videos receive a 157 percent boost in search traffic.
  • In 2017, the number of videos showing in search engine results climbed by 75.75 percent.
  • Video-based blog posts receive 3x higher inbound links than text-based blog posts.
  • For the same search, 88 percent of videos that rank on Google also rank in the top ten on YouTube.
  • For the same search, 55.2 percent of Google searches that rank #1 in Google need not rank #1 on YouTube.
  • When you make an identical search on YouTube, you’ll see that 56.8% of Google results that yield numerous video results have a changed sequence of videos versus when you do a comparable search on Google.

Statistics on YouTube’s SEO

  • Videos with long consumer retention & view time on YouTube have a better chance of appearing in Search & Suggested Video.
  • YouTube’s recommendation algorithm determines 70 percent of all videos watched.
  • The average length of a video on YouTube’s first page is 14 mins & 50 secs.
  • The number of comments, views, and shares has a substantial association with higher YouTube rankings, according to a study of 1.3 million YouTube videos.
  • On Google’s first page, 68.2 percent of videos are in HD.
  • 79 percent of YouTube views are drawn from 10 percent of the most prominent videos.
  • 90 percent of top-ranked YouTube videos include at least a portion of a target keyword in the title.
  • In the description language of their video, 75 percent of the Top twenty YouTube results employed some broad match version.
  • Even with keyword-optimized descriptions, there are no relationships between YouTube ranks and YouTube Video Descriptions.
  • Adding a thumbnail to your Youtube clip can double the number of users and traffic.
  • Your YouTube video’s initial ten to fifteen seconds are crucial to its success.

YouTube Facts and Figures

  • For 18-34-year-olds, YouTube is the second most prominent platform for viewing video on TV screens, with Netflix coming in first.
  • On YouTube, viewers spend typically 11 mins & 24 secs daily.
  • A typical YouTube visit generates 6.5 pageviews.
  • YouTube accounts for 37 percent of all global mobile traffic, as measured in gigabytes.
  • YouTube is used by 79 percent of internet users.
  • 60 percent of consumers favor virtual video to live television.
  • The most common motivations for viewing YouTube videos are relaxation and entertainment.
  • A smartphone accounts for 70 percent of YouTube views.
  • Every minute, 500 hrs of video are posted to YouTube, with many of it being removed due to YouTube policy breaches.
  • 90 percent of individuals think YouTube helps them find new businesses or goods.
  • Between 2017 and 2018, the number of people watching YouTube videos about “which product to buy” more than doubled.
  • YouTube has a monthly user base of two billion people.
  • Users on YouTube are three times more inclined to watch a video than to read instructions.
  • YouTube is used by 62 percent of businesses to publish video content.
  • The amount of small companies advertising on YouTube has increased since 2016.
  • In the United States alone, YouTube will earn 5.5 billion dollars in advertising income.
  • Only 33 percent of YouTube’s most popular videos are in English.
  • Only 15.8 percent of YouTube visitors are from the United States. India, Japan, Russia, China, and the United States are the top YouTube visitors.
  • YouTube is present in over 91 different countries and 80 different languages.

Video Stats From Google

  • The video appears in 62 percent of Google worldwide searches.
  • YouTube accounts for eight out of ten videos that surface in Google searches.
  • 50 percent of customers think online video has aided them in deciding which product or brand to purchase.
  • While buying in-store, 55 percent of buyers claim they use internet video.
  • When researching things to buy, 80 percent of individuals claim they use both online search and video.
  • In 2018, video searches for “which [product] should I buy” more than doubled.

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Conclusion: Video SEO Statistics 2022

We hope that the above-mentioned metrics will help you form your brand strategy with regard to video marketing. Do you use video marketing to market your brand and how often do you post in a week?

Let us know your thoughts in the comments below.

Sources:

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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