Video SEO Statistics and YouTube SEO For 2024 📈

• Video results are fifty times more likely than text-based results to rank organically in Google.
• A video has an 11,000:1 chance of appearing on Google’s first page. Text-based results have a 500,000:1 chance of appearing on the first page. Less than 1% of searchers click on the second page of Google results.
• The click-through rate (CTR) for video search results is 41% greater than for text-based results.
• The typical time a person stays on your site is increased by two minutes when you use videos.
• Video in blog posts has a 53x higher likelihood of ranking on Google’s first page.
• When compared to simply text-based blog posts, blog posts featuring videos receive a 157 percent boost in search traffic.
• In 2017, the number of videos shown in search engine results climbed by 75.75 percent.
• Video-based blog posts receive 3x higher inbound links than text-based blog posts.
• For the same search, 88 percent of videos that rank on Google also rank in the top ten on YouTube.
• For the same search, 55.2 percent of Google searches that rank #1 in Google need not rank #1 on YouTube.
• When you make an identical search on YouTube, you’ll see that 56.8% of Google results that yield numerous video results have a changed sequence of videos versus when you do a comparable search on Google.
• Google holds over 90% of the worldwide search engine market share.
• Organic web listings get 73% of clicks.
• In 2020, 64.82% of Google mobile and desktop searches were zero-click searches.
• The “Computer and Video Games” category grew web traffic by 183% in 2022.
• Some 88% of marketers who invest in SEO plan to allocate more or maintain the same amount in 2023.
• Organic search and referral traffic are the largest and most effective sources of marketing ROI for brands.

Source: Statcounter, BrightEdge, Semrush, Zupo.co, SparkToro, HubSpot

Backlink Statistics

• Pages with the highest number of total backlinks usually rank best in Google.
• The top result in Google has an average of 3.8x more backlinks than those in second to tenth place.
• Approximately 94% of all blog posts have zero external links.

Source: Backlinko

Keyword Statistics

• Long-tail keywords make up the vast majority of all Google searches.
• Keywords that are roughly 10-15 words long get 1.76x more clicks than single-word terms.

Source: Backlinko, Semrush

Statistics on YouTube’s SEO

• Videos with long consumer retention & view time on YouTube have a better chance of appearing in Search & Suggested Video.
• YouTube’s recommendation algorithm determines 70 percent of all videos watched.
• The average length of a video on YouTube’s first page is 14 mins & 50 secs.
• The number of comments, views, and shares has a substantial association with higher YouTube rankings, according to a study of 1.3 million YouTube videos.
• On Google’s first page, 68.2 percent of videos are in HD.
• 79 percent of YouTube views are drawn from 10 percent of the most prominent videos.
• 90 percent of top-ranked YouTube videos include at least a portion of a target keyword in the title.
• In the description language of their video, 75 percent of the Top twenty YouTube results employed some broad match version.
• Even with keyword-optimized descriptions, there are no relationships between YouTube ranks and YouTube Video Descriptions.
• Adding a thumbnail to your YouTube clip can double the number of users and traffic.
• Your YouTube video’s initial ten to fifteen seconds is crucial to its success.
• The top traffic source for all websites is organic search.
• Ranking in the top position on Google’s first page correlates to a 39.8% organic click-through rate.
• Over two-thirds (68.7%) of all clicks go to the top three organic search results.

YouTube Facts and Figures

• For 18-34-year-olds, YouTube is the second most prominent platform for viewing video on TV screens, with Netflix coming in first.
• On YouTube, viewers spend typically 11 mins & 24 secs daily.
• A typical YouTube visit generates 6.5 page views.
• YouTube accounts for 37 percent of all global mobile traffic, as measured in gigabytes.
• YouTube is used by 79 percent of internet users.
• 60 percent of consumers favor virtual video over live television.
• The most common motivations for viewing YouTube videos are relaxation and entertainment.
• A smartphone accounts for 70 percent of YouTube views.
• Every minute, 500 hours of video are posted to YouTube, with many of them removed due to YouTube policy breaches.
• 90 percent of individuals think YouTube helps them find new businesses or goods.
• Between 2017 and 2018, the number of people watching YouTube videos about “which product to buy” more than doubled.
• YouTube has a monthly user base of two billion people.
• Users on YouTube are three times more inclined to watch a video than to read instructions.
• YouTube is used by 62 percent of businesses to publish video content.
• The amount of small companies advertising on YouTube has increased since 2016.
• In the United States alone, YouTube will earn 5.5 billion dollars in advertising income.
• Only 33 percent of YouTube’s most popular videos are in English.
• Only 15.8 percent of YouTube visitors are from the United States. India, Japan, Russia, China, and the United States are the top YouTube visitors.
• YouTube is present in over 91 different countries and 80 different languages.

Video Stats From Google

• The video appears in 62 percent of Google worldwide searches.
• YouTube accounts for eight out of ten videos that surface in Google searches.
• 50 percent of customers think online video has aided them in deciding which product or brand to purchase.
• While buying in-store, 55 percent of buyers claim they use internet video.
• When researching things to buy, 80 percent of individuals claim they use both online search and video.
• In 2018, video searches for “which [product] should I buy” more than doubled.
• Some 91% of companies now use video as a marketing tool.
• YouTube is the most popular video marketing platform, used by 90% of video marketers.
• Ranking in the top position on Google’s first page correlates to a 39.8% organic click-through rate.
• Over two-thirds (68.7%) of all clicks go to the top three organic search results.