Sharpspring is without a doubt the most flexible cloud-based marketing tool which is fully integrated. It also offers integrations with other parties
ActiveCampaign is different from SharpSpring, although it gives you the same CRM tools, email marketing, marketing automation to help you build a bett
|Ease of Use|
It provides documentation, lives online, personality, & webinars for training. It gives you a powerful platform for executing marketing automation across the marketing & sales landscape.
ActiveCampaign have a very user-friendly design, with easily navigable menus. The dashboard has a useful things to be taken care off.
|Value For Money|
It is quite high in cost.
It is cost effective
Customer support can be done via email and call support.
Customer support can be done via email and call support.
In the ever-evolving landscape of marketing automation, choosing the right platform can be a game-changer for your business.
If you’re torn between two industry giants, SharpSpring and ActiveCampaign, you’re in the right place.
By the end of this article, you’ll have the insights you need to make an informed choice that aligns with your marketing goals and takes your campaigns to the next level.
SharpSpring vs ActiveCampaign 2023: Which Is Worth The HYPE? 😍
Overview of SharpSpring
Sharpspring is without a doubt the most flexible cloud-based marketing tool which is fully integrated. It also offers integrations with other parties or local tools, integrated call tracking.
SharpSpring can interface with any CRM on the market, and it gives the customers the ability to keep their existing CRM and the information within it.
The system we provide can track down individual lead’s page visits, his demographics, and his engagement on social networking.
With this feature, users can check upon those who are viewing their site, with complete details of name and contact information.
Sharpspring can be used for a large variety of businesses ranging from advertising, insurance, engineering, telecommunications, and more. This can be utilized for both big and small businesses.
No services are good enough until and unless they are secure in terms of their use. The people already have a business to manage and dealing with another hurdle is not the way to go about it.
Businesses need tools that are easy to use so they can rely on it, mainly because they can save up a lot of time. But this feature comes with a price, services which are easy to use often turn out to be ineffective.
In SharpSpring, the features we offer are straightforward to use but at the same time are very powerful. They are intuitive to use, and the app is comparatively low in pricing.
At this time, when the market keeps the product prices so high to bring in loads of profit, the service offered by SharpSpring is at fairly reasonable price points.
Overview of ActiveCampaign
ActiveCampaign is different from SharpSpring, although it gives you the same CRM tools, email marketing, marketing automation to help you build a better brand presence.
But it is an email marketing tool first and a CRM second.
- Getting into a subscription policy is more comfortable than getting out of it, we all have experienced that.
But with ActiveCampaign we offer you an easy subscription management policy that you can mold as per your requirements.
- It has a two years price lock policy, which means that the prices will be the same for you up to 2 years and won’t rise if you subscribe to the services once.
- Over the years, the services have been excellent, and everyone has responded positively. ActiveCampaign guarantees the satisfaction of its customers.
- The company offers free implementation and migration services.
- Although the tool is straightforward to operate still, sometimes we need support from the company to understand better utilization of the tool. It offers free online training and support.
- Working for a company requires an access grant to several employees. When services are subscribed to, it usually comes with the condition of being accessible by only one. ActiveCampaign provides community access.
- It provides accessible in-person training.
- It provides value-added templates and guides.
- Our team of consultants is very professional with their services. It has a certified ecosystem of consultants that provide excellent quality services.
One thing that has to be considered as a con for CRMs is that they are sometimes very complicated tools to work with, but this is not the case with this tool, unlike CRM it is not filled with unnecessary features.
ActiveCampaign simplifies the process of managing deals and interactions with the clients. Deals here are easy to create and associate them with other stages and fields.
Pricing of SharpSpring
Sharpspring offers four pricing plans for customers.
Basic Plan- The Basic Plan is available for $449/mo and provides access to up to 1,000 contacts. This plan also includes unlimited users, unlimited support, and a full set of features.
Standard Plan- The Standard Plan is available for $999/mo and provides access to up to 10,000 contacts. Just like the Basic Plan, this plan also includes unlimited users, unlimited support, and a full set of features.
Premium Plan- For those who need access to up to 20,000 contacts, the Premium Plan is available for $1,449/mo. This plan has all the same benefits as the Basic and Standard Plans.
Agency- Finally, there is an Agency Plan and an Enterprise Plan available for customers who require more than just the basic features.
Nearly 2,000 agencies have chosen the Agency Plan, and Enterprises can ask about special pricing for their millions of contacts.
With any of these plans, you will have unrestricted web access with ethical proxies to ensure your data is secure and protected.
ActiveCampaign Pricing Plan:
ActiveCampaign offers four pricing plans for its users: Plus, Professional, Enterprise, and Advanced.
Plus Plan- The Plus plan is the most basic option and is best suited for small teams crafting excellent experiences across the customer lifecycle. This plan costs $49 per month when paid yearly (USD).
Professional Plan- The Professional plan is the most popular option and is best suited for teams that want to experiment and optimize their marketing efforts. The cost for this plan is $149 per month when paid yearly (USD).
Enterprise Plan- The Enterprise plan is designed for large-scale organizations with complex customer journeys. This plan costs $299 per month when paid yearly (USD).
Advanced Plan- Finally, the Advanced plan is tailored to organizations with high volume marketing needs. The cost for this plan is $499 per month when paid yearly (USD).
All of ActiveCampaign’s plans are secure and include a 30-day money back guarantee. Contact their team to learn more about the features included in each plan.
Features Comparison 🙄
Features of SharpSpring
- Lead Scoring And Lead Nurturing
- Smart Emails
- Transformative Email Analytic
- Third-Party CRM integration
- Behavior Tracking And Campaign Tracking
Features of ActiveCampaign
- Marketing automation.
- Built-in integrations.
- Conditional email content.
- Onsite/In-app contact tracking.
- Contact location/travel tracking.
- Drag-and-drop email designer.
- Smart autoresponders.
Pros And Cons 🚀
|Visual flowchart for easy planning.||The UI/UX interface can be a bit clunky and not very intuitive.|
|On-boarding is hassle-free.||Youtube ad connectivity could do better.|
|Advanced lead scoring helps in focusing on the right things at the right thing.|
|The lead funnel builder helps you in saving money and time.|
|Social activity history gives you an idea about what is working in social media.|
|Integrates smoothly with client CRM which helps in closing more sales and boosts retention.|
Some of the tracking could be easier to setup
Live chat capability could be improved
Ability to create personalized and targeted email campaigns
|Provides a wide range of marketing automation tools for businesses of all sizes|
Comparing SharpSpring vs ActiveCampaign
|It is mainly focused on CRM||It is mainly focused on email marketing|
|CRMs are a little complicated to work with. It is comparatively difficult to use due to the CRM focused build.
Sometimes accessing it requires proper training courses to be able to master.
|This is surprisingly easy to work with and requires no training.|
|It turns out to be beneficial for large business models as they receive a lot of inquiries which can be better dealt with when SharpSpring vs ActiveCampaign distinctions are appropriately made.
To make this happen, this tool comes in handy because the deals and contacts are organized at different locations.
|It turns out to be beneficial for small scale, and medium-sized businesses as the deals and contact data can be managed at the same place.|
|The automation task is not that quick due to the lack of integration of marketing with the sales process.||Marketing and CRM are under the same place, which makes automation between sales and marketing quick.|
|You cannot integrate email accounts and calendars.||You can integrate email accounts and calendars.|
|It does not provide any scorecard to identify deals that can be closed.||It provides a scorecard to identify deals that are more likely to be closed.|
|You can customize everything due to CRM.||The level of customization is not as good.|
FAQs: SharpSpring vs ActiveCampaign 2023
✨ How does ActiveCampaign work?
ActiveCampaign is different from SharpSpring, although it gives you the same CRM tools, email marketing, marketing automation to help you build a better brand presence. But it is an email marketing tool first and a CRM second. ActiveCampaign’s primary focus is email marketing, and its CRM is designed to complement email marketing. It is a simple way to automate the back-and-forth between marketing and sales.
🔥 Can I upgrade my plans?
Yes, you can easily change plans at any time via your account dashboard. This can be done by clicking your avatar and then selecting the option of “Billing & Upgrade.” Please note that if you choose to upgrade your plan in the middle of your billing cycle, you’ll be charged proportionally to cover that upgrade.
❓ Which one is better for both the tools?
You can not point one, and it depends on what your requirements are. Some businesses will find it more suitable to have SharpSpring, whereas ActiveCampaign may cater better to the demands of others.
Conclusion: SharpSpring vs ActiveCampaign 2023 ✅
As we conclude this decision guide in 2023, it’s clear that both SharpSpring and ActiveCampaign have their merits, catering to a wide spectrum of marketing needs.
Your choice should ultimately hinge on your specific business requirements, budget, and long-term vision.
But it is how effectively you leverage its capabilities.
We hope this guide has shed light on the key differences, helping you make the right decision for your marketing journey.
So, go forth and implement your chosen platform’s power to create, automate, and achieve marketing excellence.