Ontraport vs ActiveCampaign 2021: Which One Is Worth The HYPE (OUR PICK)

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Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management capabilities, marketing automation software and payment processing.

At first glimpse, you might suppose that the Active Campaign utilizes a similar method as Ontraport does. It characterizes it as a consumer understanding automation explanation that “oversees consumers and ultimately into duplicate consumers,” using the collective strength of sales CRM automation, email marketing, and marketing automation platform.

  • Nonprofit CRM
  • Customer Relationship Management
  • Lead Management
  • Drag & drop email designer
  • Dynamic email content
  • Free email templates
  • Ontraport has amazing customer support
  • Unified System
  • A lot of ecommerce features
  • Zapier Integration
  • Automation split testing
  • Machine learning
  • Their reporting dashboard isn’t particularly visually appeal
  • ActiveCampaign’s reporting is quite crowded
Ease of Use

The user interface of Ontraport is simple but advance. As a beginner it can be difficult to navigate sometimes other than that it can be used easily.

ActiveCampaign is comparatively easy to use than Ontraport. It has a very user friendly interface.

Value For Money

Ontraport fullfiles all the needs of a business but it is basically for big businesses that's why it is costly.

ActiveCampaign is for small to mid businesses and it has the features to support these kinds of businesses.

Looking for the difference between Ontraport and ActiveCampaign? I can help you make a choice between ActiveCampaign vs Ontraport, in my detailed comparison between the two.

Ontraport and ActiveCampaign are different from each other in various aspects. They have diversifying abilities, including CRM, marketing automation, and email marketing solutions.

ActiveCampaign was founded in 2003, and after three years, Ontraport came into existence. Contemplating whether they’ve arranged to oversee the enterprise for an extended period, you can challenge that both are very durable at their work.

Whatever plan you have made to influence your visitors. Both ActiveCampaign and Ontraport can provide you with varied outcomes. So, you need to be incredibly sensible while making a selection among both.

The comparison between Ontraport and ActiveCampaign survey focuses on contact management, comfortable use, campaign marketing automation features, customer service and campaign creation.

Bottom Line: ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. It offers software for customer experience automation, along with that email marketing, marketing automation, sales automation, and CRM categories. It is a good place to start as a beginner and it has the edge over Ontraport. Start giving everything your business needs with ActiveCampaign.

Significant Differences  Between Active Campaign vs Ontraport

The major differences between ActiveCampaign vs Ontraport :

● Ontraport mainly targets investments and current businesses that require progressed marketing automation abilities, while ActiveCampaign is particularly for small business to medium-sized companies.

● Ontraport completely entrenches e-Commerce commerce onto its program to enable you to trace deals within a learning curve, while ActiveCampaign does not appear with those e-commerce functions.

● Ontraport offers you to establish your labeled references by storing them accordingly, while ActiveCampaign just lets you discover particular contacts after moving an exploration on the built-in search device.

● Ontraport excludes Enterprise assortment users from the provision of the endless email while ActiveCampaign is substantially sufficient to give unlimited email to all of the users.

● Ontraport has a screen with a straight understanding angle, and it’s developed for skilled marketers, while ActiveCampaign appears with a simple, elegant to manipulate interface made for learners.

● Ontraport has made a beginning strategy for barely $79 per month for 1,000 contacts. In comparison, ActiveCampaign ranges as less as $9 per month for the Lite packageOntraport was established in 2006, while ActiveCampaign arrived three years ahead in the year 2003.

● Ontraport offers an entire assortment of customer association management methods with complete concealment of sales force automation such as lead scoring and lead generation, while ActiveCampaign just gives important to sales CRM software components.

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Ontraport Overview

Established in the year 2006 and then started after two years in the year 2008, Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management capabilities, marketing automation software and payment processing.

Directly, to be detailed, Ontraport presently has characterized it as an “all your data,” “all your tools,” and “all-in-one” software proposing at a place. That brings it an industry suite that gives a broad span of data-driven equipment for better function of automated marketing campaigns.


The kinds of devices we are discussing here are stretching from email commerce to consumer relationship administration. These two are the essential processes that Ontraport strives to promote. They are ahead enhanced with devices for business process advanced automation, sales force automation, landing page, affiliate program management, marketing analytics, and marketing automation software.

Thus, all complete, Ontraport is further to an omnichannel commerce suite, which depends on creative insights to focused audiences consequently. For variety, you can comprise email deliverability with landing pages, Facebook campaigns, sales funnels and SMS messaging to establish a complete holistic multilayered movement and it’s awesome customer support holds all the current users and attract the new ones.

Such receptacle plans not only invade heads but also organize them entirely to a sales funnel. Its user friendly interface gives you the devices you want to immerse them strategically along with various phases of the buyer journey, directing them to successful transformations.

That said, that category of users presently leveraging it to comprise enterprises, medium sized businesses, startups, large businesses, solopreneurs, sales teams, small business, digital marketers, and e-commerce entrepreneurs.

Active Campaign Overview


At first glimpse, you might suppose that the Active Campaign utilizes a similar method as Ontraport does. It characterizes it as a consumer understanding automation explanation that “oversees consumers and ultimately into duplicate consumers,” using the collective strength of sales CRM automation, email marketing, and marketing automation platform.

Fair sufficiently. But, in ActiveCampaign is prepared for all, it’s further of a mail marketing outcome that appears with additional CRM details. CRM has a supplementary purpose with Email marketing as an organization here. Thus, you’ll discover pretty great all the essential sales CRM functions coupled with email marketing solutions characteristics along with that you get amazing customer support.

In importance, minor to midsize industries get to trace buyer behavior, measure campaign performance, build mailing lists, create personalized messages, design professionals, run marketing automation campaigns as well as manage contact information using various tools.

The methods I’m discussing have been designed for lead scoring, email campaign analytics, social integration, and lead capture forms (opt-in forms), tracking the plus drag and drop email design. On the verge, you need to be prepared to confront your target audiences from email, site messaging, messaging, and SMS messaging channels.

On the next hand, the consumer relationship purpose hardly goes as distant as to oversee scoring, drop deal tracking, plus drag and pipeline management.

When you want great deals to force automation details, you’ll need to combine ActiveCampaign with third-party devoted consumer relationship supervision applications.

Active Campaign vs Ontraport: Features

Ontraport- Ease Of Use

We’ve already mentioned Ontraport as a substantial outlet that delivers developed tools for campaign automation, marketing automation platform and email marketing,plus buyer relationship supervision across numerous tracks. And of course, it summarizes a lot of devices.

Though Ontraport did a decent job incorporating all its equipment within one strategy, it declines the solace of use trial. Only trained agents who’ve utilized such software are edged to get a manageable time estimating characteristics out and to digital marketers. To the remainder, particularly learners, Ontraport’s network can admittedly be a tough nut to break.

Which said, maybe at least initially it should be simple for everybody because it is really user friendly. You can challenge that you will not have a difficult time discovering your means all around.

Ontraport- Features

As shortly as you reach on the dashboard, Ontraport shows your important crusade analytics (comprising Google Analytics) within a neatly governed configuration. Accordingly, on the right angle of the web are its significant menu alternatives – Dashboard, Tracking, Contacts, Sites, A/B testing Tasks, Partners, and Sales.

When you continue further, aspects such as expanding and receiving connections should be a wind. But then again, the headache starts when you descend to the very nitty-gritty of a customized system, plus facility and organizing campaigns.

Stretching is an incredible aspect that Ontraport has an extensively customizable; learners might desire some onboarding to and practicing beforehand they undertake on the compositions. Campaign management furthermore to hassle for a new user, and it will possibly take you some time to sense how everything functions.

Talking of which, it happens to give a 14-day prosecution period. It enables you to achieve on the committee without disclosing your details about credit cards, and after that, try out the details for two weeks and so.

I think that it would be sufficient to get at least a decent sensation for the important thing. But, finally, it’ll seize you longer to know and to get operated with the equipment, also developing the developed skills required for organizing dynamic crusades.

On the sharp side, nonetheless, at least there, you get the alternative of sending in specialized Ontraport specialists to enable you to set up each thing on live chat. Ontraport’s site has circulated a whole page of numerous certified advisers along with the contact elements.

But, here’s all the kicker. It will amount to you additional to employ the professionals. So, I think only organized investments can pay to maintain them for about a long pull.

That is not your bare wish, though. If you are on an appropriation, you need to be sure of Ontraport’s client backing documentation. You will discover a broad spectrum of aids to assist you in learning the wires.

Active Campaign – Ease of use

Contemplating ActiveCampaign strives rapidly with MailChimp with a keeper of other user-helpful email marketing outcomes, it cannot allow compromising its outlet’s ease of practice. Thus, it appears with a beautifully formulated interface that requires the least action to get utilized to.

Each solitary equipment here can give a favorable proportion between both user knowledge and functions.

The dashboard in itself, for example, intuitively exhibits your KPIs numbers and apparent graphs. When you continue with the menu choices and their approximating submenu classifications, you’ll note that ActiveCampaign is handily passable. What’s additional, there are lots of buyer assistance aids in its understanding basis

With an extremely straightforward strategy, you can understand the ropes within a few instants. You will then probably need a set of time with ActiveCampaign’s automation producer. That will be sufficient to formulate the abilities you desire for creating complex automation progressions.

Ease of Use Verdict: ActiveCampaign

Though both ActiveCampaign and Ontraport endeavor to facilitate their methods, ActiveCampaign is the one that manages to accomplish that. When it appears with an instinctive user-helping interface to strengthen a proper proportion between function and ease of usage.


Ontraport, sees, on the other hand, captivate a much comfortable understanding angle cause of its substantial array of devices. It will seize you some duration to understand the cables and declare the outlet’s full ability.

Contact Management


Ontraport provides you with the ability to capture buyer and head circumstances rapidly from your port pages through lightboxes, web forms, and custom pop-up forms. Differently, you could furthermore search for them on the Internet, Facebook, or through associate procedures.


Then seeing your mailing catalog proceeds to broaden, Ontraport distant enables you to portion your connections into other parameters, tags, and campaigns.

And it is not all. Awakes you can also govern your tabs by sorting them, therefore. It can verify to be useful for all dynamically complicated issues with multiple markers.


ActiveCampaign’s subscription network is not too different correlated to Ontraport. One can chase subscribers to lead by seizing the benefit of pop-ups, web forms, floating boxes, floating boxes, etc.

Marketing Automation

Governing the indirect evidence should not be a difficulty. The active campaign enables you to sort everything by pertaining tags and segment your connections using designed parameters. So these are the components you’ll eventually depend on when to start establishing personalized movements.

It’s worth reporting, nonetheless, that you cannot tab on ActiveCampaign. Now, you might require to do your path around by utilizing different info storing methods like spreadsheets.

Contract Management  Verdict: Ontraport

Both Ontraport and ActiveCampaigns are eligible for automatically apprehending lead evidence rapidly from your page’s landing, to organize the following contact elements. They are elegant and handy, so when it appears to reach segmentation, tagging is also established on custom portioning parameters. Only Ontraport enables you to leap extensively deeper.

Ontraport Email Design

It pans out Ontraport does not arrive with an attached page for all email broadcasts. Instead, you will just be prepared to bring quick emails rapidly from the known contact.

But do not make any mistakes. Ontraport does not benefit email messages independently. It is an omnichannel marketing explanation that enables you to impact postcards, SMS messages, and physical postcards.

Ontraport- CRM

That announced, customization and email designs are stimulated by an amending device called OntraMail.

And when one clicks on it, it will unlock a block-based correspondent that gives the same functions accessible on the explanation’s port page and aspect builders.

It seems like Ontraport banks on one visual column for all technique feats. The names are several for each builder, but their following editing purposes are almost related.

That implies creating an email in scrape is as easy as assigning the reasonable blocks, organizing them then, and eventually tweaking their impression situations. Later as the editing choices.

Active campaign Email Design

Almost like ActiveCampaign, Ontraport gives multiple addresses to formulate an email.

It drops and drags correspondent, to start with, is the easiest and flawlessly fitted for all categories of people. It is a medium on which you pick up a template and tweak the components through an optical WYSIWYG interface.

ActiveCampaign Email Segmentation

Adequately, you can challenge the various template alternatives that are not too sleek but to customize much. ActiveCampaign benefits a wide span for template customizations, to enable you to check your email subject, the complementary email components, with the overall email configuration.

Now, when you understand your direction around the

HTML code, you can consider utilizing the option HTML correspondent to create some emails. The active campaign gives an ahead but active HTML editor, which provides you with the freedom to tweak and load your traditional email code.

Differently, the barely different type of email you get to create with ActiveCampaign is a “Text-Only” message. Assigning this choice to the Design region of the network inaugurates a correspondent for secure range text emails.




Active Campaign

ActiveCampaign Pricing

Email Design Verdict

ActiveCampaign and Ontraport are very creative and intuitive when it arrives at the email goal. Non-coders bring natural but emotional visual correspondents along with various well-designed templates, whereas coders have the choice of packing plus grasping their custom HTML.

Ontraport- Landing Pages

Ontraport Campaign Automation 

Well, crusade automation occurs to be the heart characteristic in this opening. And distant from sales force automation, Ontraport is optimized for business process automation, marketing automation.

Combined, their equipment adds up to numerous automation shafts. In total, Ontraport is worth contemplating if you’re guessing to arrange an omnichannel email marketing or text message marketing automation framework.

Now, the absolute tool for the facility and organizing such crusades on Ontraport is the Campaign Builder. It’s virtually an optical editor that incorporates workflow customization components and statistics on one intuitive layout.

The workflows are created as active flow charts with numerous marketing automation triggers and their goals, filters, and actions.

Things you choose as you create your ActiveCampaign workflow will continue to systematically enforce every solitary effort once the coexisting circumstances have been fulfilled.

That told a helpful way to create your mechanization workflow rapidly would be barely customizing a pre-built template. ActiveCampaign occurs to have quantities of free ones within the marketplace, and they have been portioned into several campaign classifications.

Hence, you need to be prepared to find yourself templates for many fundamental automation objectives which are really easy to use.

Automation Verdict 

ActiveCampaign and Ontraport are all prominent powers in the movement marketing automation area. Each one of them organizes to go above the competition primarily by providing developed workflow management abilities.

Both correspondents provide a spontaneous layout for assembling simple and complicated marketing automation workflows utilizing dynamic catalysts and efforts. You can also contact the customer support service anytime you want for both the platforms.


👉🏻Which is better among Ontraport and ActiveCampaign?

Ontraport is one of the best tools for medium and large enterprises because it offers automation features, whereas ActiveCampaign is best for small enterprises and startups.

👉🏻Do ActiveCampaign offer landing pages?

ActiveCampaign does not provide landing pages by itself, but if you want to add a landing page, then you need to have an integration tool, including Zipify and Optimizepress.

👉🏻Can ActiveCampaign be integrated with Shopify?

Yes, ActiveCampaign can be easily integrated with Shopify.

Testimonials & Reviews

Ontraport Review

Ontraport- Testimonials

Active Campaign

ActiveCampaign Customer Reviews

Quick Links 

Conclusion: Ontraport vs ActiveCampaign 2021

Ontraport and ActiveCampaign both are one of the best CRM and marketing automation tools, and they both have their own set of advantages and disadvantages. Therefore, you can choose any of them as per the size of your business and as per your requirements. They both are really easy to use.

Ontraport and ActiveCampaign both are some of the best CRM tools, and they both have their own set of advantages and disadvantages. Therefore, you can choose any of them as per the size of your business and as per your requirements.

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