Ontraport vs ActiveCampaign 2021: Which One Is Worth The HYPE (OUR PICK 🥇)

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Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management capabilities, marketing automation software and payment processing.

At first glimpse, you might suppose that the Active Campaign utilizes a similar method as Ontraport does. It characterizes it as a consumer understanding automation explanation that “oversees consumers and ultimately into duplicate consumers,” using the collective strength of sales CRM automation, email marketing, and marketing automation platform.

  • Nonprofit CRM
  • Customer Relationship Management
  • Lead Management
  • Drag & drop email designer
  • Dynamic email content
  • Free email templates
  • Ontraport has amazing customer support
  • Unified System
  • A lot of ecommerce features
  • Zapier Integration
  • Automation split testing
  • Machine learning
  • Their reporting dashboard isn’t particularly visually appeal
  • ActiveCampaign’s reporting is quite crowded
Ease of Use

The user interface of Ontraport is simple but advance. As a beginner it can be difficult to navigate sometimes other than that it can be used easily.

ActiveCampaign is comparatively easy to use than Ontraport. It has a very user friendly interface.

Value For Money

Ontraport fullfiles all the needs of a business but it is basically for big businesses that's why it is costly.

ActiveCampaign is for small to mid businesses and it has the features to support these kinds of businesses.

Looking for the difference between Ontraport and ActiveCampaign? I can help you make a choice between ActiveCampaign vs Ontraport, in my detailed comparison between the two.

Ontraport and ActiveCampaign are different from each other in various aspects. They have diversifying abilities, including CRM, marketing automation, and email marketing solutions.

ActiveCampaign was founded in 2003, and after three years, Ontraport came into existence. Contemplating whether they’ve arranged to oversee the enterprise for an extended period, you can challenge that both are very durable at their work.

Whatever plan you have made to influence your visitors. Both ActiveCampaign and Ontraport can provide you with varied outcomes. So, you need to be incredibly sensible while making a selection among both.

The comparison between Ontraport and ActiveCampaign survey focuses on contact management, comfortable use, campaign marketing automation features, customer service, and campaign creation.

Bottom Line Upfront: ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. It offers software for customer experience automation, along with that email marketing, marketing automation, sales automation, and CRM categories. It is a good place to start as a beginner and it has the edge over Ontraport. Start giving everything your business needs with ActiveCampaign.

Significant Differences  Between ActiveCampaign vs Ontraport

The major differences between ActiveCampaign vs Ontraport :

● Ontraport mainly targets investments and current businesses that require progressed marketing automation abilities, while ActiveCampaign is particularly for small business to medium-sized companies.

● Ontraport completely entrenches e-Commerce commerce onto its program to enable you to trace deals within a learning curve, while ActiveCampaign does not appear with those e-commerce functions.

● Ontraport offers you to establish your labeled references by storing them accordingly, while ActiveCampaign just lets you discover particular contacts after moving an exploration on the built-in search device.

● Ontraport excludes Enterprise assortment users from the provision of the endless email while ActiveCampaign is substantially sufficient to give unlimited email to all of the users.

● Ontraport has a screen with a straight understanding angle, and it’s developed for skilled marketers, while ActiveCampaign appears with a simple, elegant to manipulate interface made for learners.

● Ontraport has made a beginning strategy for barely $79 per month for 1,000 contacts. In comparison, ActiveCampaign ranges as less as $9 per month for the Lite packageOntraport was established in 2006, while ActiveCampaign arrived three years ahead in the year 2003.

● Ontraport offers an entire assortment of customer association management methods with complete concealment of sales force automation such as lead scoring and lead generation, while ActiveCampaign just gives importance to sales CRM software components.

Ontraport Overview

Established in the year 2006 and then started after two years in the year 2008, Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management capabilities, marketing automation software, and payment processing.

Directly, to be detailed, Ontraport presently has characterized it as an “all your data,” “all your tools,” and “all-in-one” software proposing at a place. That brings it an industry suite that gives a broad span of data-driven equipment for the better function of automated marketing campaigns.


The kinds of devices we are discussing here are stretching from email commerce to consumer relationship administration. These two are the essential processes that Ontraport strives to promote.

They are ahead enhanced with devices for business process advanced automation, sales force automation, landing page, affiliate program management, marketing analytics, and marketing automation software.

Thus, all complete, Ontraport is further to an omnichannel commerce suite, which depends on creative insights to focused audiences consequently. For variety, you can comprise email deliverability with landing pages, Facebook campaigns, sales funnels, and SMS messaging to establish a complete holistic multilayered movement, and its awesome customer support holds all the current users and attracts the new ones.

Such receptacle plans not only invade heads but also organize them entirely into a sales funnel. Its user-friendly interface gives you the devices you want to immerse them strategically along with various phases of the buyer journey, directing them to successful transformations.

That said, that category of users presently leveraging it to comprise enterprises, medium-sized businesses, startups, large businesses, solopreneurs, sales teams, small businesses, digital marketers, and e-commerce entrepreneurs.

Getting started with Ontraport!

Before purchase, Ontraport offers a two-week free trial so you can study and build on our software. We want you to know what’s in your toolbox straight away so you can make the most of your two free weeks. You’ll discover how to sign up for a free account, resolve any issues, and use your resources in this post, as well as advice on how to get the most out of your account.

By signing up for a free trial of Ontraport, you can begin exploring the single-point solution for all of your marketing automation needs without spending a dime. But first, consider the following:

  • Make sure you use a valid email address that you have access to when you sign up. This is the username you’ll use to log in, as well as the email address we’ll use to send you crucial Ontraport communications.
  • Ontraport’s email address should be added to your whitelist. Follow these steps to whitelist Ontraport to ensure that messages from the company get in your inbox.

Activate your account

  • Check your inbox for an activation email.

If you have not received your activation email:

  • Look through your spam folder.
  • If you still can’t discover your email, add Ontraport emails to your whitelist.
  • With your email and password, log in to your Ontraport account.
  • Re-send the email by clicking the Re-send button.

(If you still haven’t received your activation email, reach out to Support to have a team member activate your account for you.)

If you have received the email:

  • Inside the email, click “Verify my email”
  • Fill in your business information, add your branding, and then click “Complete setup”.
  • After you’ve set up your free trial account, the first page you’ll view is your welcome page, where you’ll find five recommendations for getting the most out of it.

Import Contacts

As a new Ontraport user, one of the first things you’ll do is import your existing contact list into your account so that you may market and sell to them. You’ll need to export your existing contacts from your current system and then import them into Ontraport to migrate them over.

  • Your prior software contacts should be exported. Remove extras like photographs and graphs from your data and organize them into clearly labeled, separate columns. Then save it as an a.csv file.
  • In Ontraport, go to the Contacts tab → Settings → Import Contacts and upload your .csv file.
  • To complete the procedure, follow the directions on each step of the import wizard and then click the contacts tab on the last step.
  • You’ll be returned to Contacts, where your imported contacts will now be visible.

Note that before you can send bulk emails to your imported contacts, our email delivery staff verifies each import to guarantee compliance with our anti-spam policy. This approval process usually takes one business day to complete.

Related Read:

ActiveCampaign Overview


At first glimpse, you might suppose that the Active Campaign utilizes a similar method as Ontraport does. It characterizes it as a consumer understanding automation explanation that “oversees consumers and ultimately into duplicate consumers,” using the collective strength of sales CRM automation, email marketing, and marketing automation platform.

Fair sufficiently. But, in ActiveCampaign is prepared for all, it’s further of a mail marketing outcome that appears with additional CRM details. CRM has a supplementary purpose with Email marketing as an organization here. Thus, you’ll discover pretty great all the essential sales CRM functions coupled with email marketing solutions characteristics along with that you get amazing customer support.

In importance, minor to midsize industries get to trace buyer behavior, measure campaign performance, build mailing lists, create personalized messages, design professionals, run marketing automation campaigns as well as manage contact information using various tools.

The methods I’m discussing have been designed for lead scoring, email campaign analytics, social integration, and lead capture forms (opt-in forms), tracking the plus drag and drop email design. On the verge, you need to be prepared to confront your target audiences from email, site messaging, messaging, and SMS messaging channels.

On the next hand, the consumer relationship purpose hardly goes as distant as to oversee scoring, drop deal tracking, plus drag and pipeline management.

When you want great deals to force automation details, you’ll need to combine ActiveCampaign with third-party devoted consumer relationship supervision applications.

How to get started with ActiveCampaign?

ActiveCampaign is one of the most well-known email marketing organizations. Email marketing, marketing automation, CRM connectors, customer support tools, and more services are available. To get started, you must first create an ActiveCampaign account. They provide a 14-day free trial to give you the opportunity to try out their service.

You must go to the Settings » Developer page after you have joined up. Copy the URL and Key values from the ‘API Access’ section and paste them into a plain text editor. It’ll come in handy when you’re ready to connect your account to WordPress. After that, let’s look at the many ways to connect ActiveCampaign to your WordPress website.

We’ll demonstrate various approaches so you may pick the one that best suits your needs. The first three approaches can also be used to integrate ActiveCampaign with WooCommerce. You have a variety of options:

  • Connect ActiveCampaign to WordPress Using WPForms
  • Connect ActiveCampaign to WordPress Using OptinMonster
  • Connect ActiveCampaign to WordPress Using Formidable Forms

We’ll be discussing the first method in detail for you here.

Connect ActiveCampaign to WordPress Using WPForms

WPForms is the most popular WordPress form builder plugin. Using a simple drag and drop tool, you can simply design any type of form, including newsletter subscription forms.

  • The WPForms plugin must first be installed and activated. See our step-by-step guide on installing a WordPress plugin for more information.

Note: You’ll need their Elite plan to access the ActiveCampaign addon.

  • After activation, go to WPForms » Settings and enter your license key there. This information can be found on the WPForms website under your account.
  • Install the ActiveCampaign addon from the WPForms » Addons page after that.
  • You may now start creating forms and linking them to your ActiveCampaign account.
  • Simply go to WPForms » Add New page to create your first form.
  • You’ll be asked to give your form a name and select a template. For the sake of this lesson, you can utilize the Newsletter Signup template.
  • The WPForms builder interface will open after you select a template. From the left column, you can add new fields to your form, as well as remove or update any existing fields by simply clicking on them.
  • Utilize our article on how to develop a contact form for more thorough information on how to use WPForms.
  • Once you are satisfied with your form, click on the Marketing » ActiveCampaign tab and then click on the ‘Add New Account button.
  • This will open a popup window where you must give this account a name. It can be anything you like because it’s only used to identify your account in the form builder.
  • To proceed, enter your account API URL and API Key, which you saved before, and then click the Add button.
  • You’ll be asked to give the connection a nickname. This can be anything and is only used internally to identify the connection.
  • Your ActiveCampaign account will now be connected to WPForms. Then you must choose your account from a dropdown menu and map your form fields to your contact list.
  • When you’re finished, remember to click the Save option to save your changes.
  • By clicking the close button, you can now quit the form builder.
  • WPForms makes it incredibly simple to place your form anywhere on your WordPress site.
  • You can easily add it to a post or page by amending it and adding the WPForms block. Following that, simply choose your form from the block settings.
  • Remember to save your modifications and run a test of your form.
  • You can also embed your form in any widget-ready location, such as a sidebar. Simply add the WPForms widget to your sidebar by going to Appearance » Widgets.
  • After that, in the Widget Settings, simply select the form you made earlier.
  • When you’re finished, remember to click the Save button to save your widget settings. You can now go to your website to view how your ActiveCampaign sign-up form looks in action.

Related Read:

Active Campaign Vs Ontraport: Features

Ease Of Use


We’ve already mentioned Ontraport as a substantial outlet that delivers developed tools for campaign automation, marketing automation platform, and email marketing, plus buyer relationship supervision across numerous tracks. And of course, it summarizes a lot of devices.

Though Ontraport did a decent job incorporating all its equipment within one strategy, it declines the solace of use trial. Only trained agents who’ve utilized such software are edged to get a manageable time estimating characteristics out and to digital marketers. To the remainder, particularly learners, Ontraport’s network can admittedly be a tough nut to break.

Which said, maybe at least initially it should be simple for everybody because it is really user friendly. You can challenge that you will not have a difficult time discovering your means all around.

Ontraport- Features

As shortly as you reach the dashboard, Ontraport shows your important crusade analytics (comprising Google Analytics) within a neatly governed configuration. Accordingly, on the right angle of the web are its significant menu alternatives – Dashboard, Tracking, Contacts, Sites, A/B testing Tasks, Partners, and Sales.

When you continue further, aspects such as expanding and receiving connections should be a wind. But then again, the headache starts when you descend to the very nitty-gritty of a customized system, plus facility and organizing campaigns.

Stretching is an incredible aspect that Ontraport has an extensively customizable; learners might desire some onboarding to and practicing beforehand they undertake on the compositions. Campaign management furthermore to hassle for a new user, and it will possibly take you some time to sense how everything functions.

Talking of which, it happens to give a 14-day prosecution period. It enables you to achieve on the committee without disclosing your details about credit cards, and after that, try out the details for two weeks and so.

I think that it would be sufficient to get at least a decent sensation for the important thing. But, finally, it’ll seize you longer to know and to get operated with the equipment, also developing the developed skills required for organizing dynamic crusades.

On the sharp side, nonetheless, at least there, you get the alternative of sending in specialized Ontraport specialists to enable you to set up each thing on live chat. Ontraport’s site has circulated a whole page of numerous certified advisers along with the contact elements.

But, here’s all the kicker. It will amount to you additional to employ the professionals. So, I think only organized investments can pay to maintain them for about a long pull.

That is not your bare wish, though. If you are on an appropriation, you need to be sure of Ontraport’s client backing documentation. You will discover a broad spectrum of aids to assist you in learning the wires.


Contemplating ActiveCampaign strives rapidly with MailChimp with a keeper of other user-helpful email marketing outcomes, it cannot allow compromising its outlet’s ease of practice. Thus, it appears with a beautifully formulated interface that requires the least action to get utilized.

Each solitary piece of equipment here can give a favorable proportion between both user knowledge and functions.

The dashboard in itself, for example, intuitively exhibits your KPIs numbers and apparent graphs. When you continue with the menu choices and their approximating submenu classifications, you’ll note that ActiveCampaign is handily passable. What’s additional, there are lots of buyer assistance aids in its understanding basis

With an extremely straightforward strategy, you can understand the ropes within a few instants. You will then probably need a set of time with ActiveCampaign’s automation producer. That will be sufficient to formulate the abilities you desire for creating complex automation progressions.


Though both ActiveCampaign and Ontraport endeavor to facilitate their methods, ActiveCampaign is the one that manages to accomplish that. When it appears with an instinctive user-helping interface to strengthen a proper proportion between function and ease of usage.


Ontraport, sees, on the other hand, captivate a much comfortable understanding angle cause of its substantial array of devices. It will seize you some duration to understand the cables and declare the outlet’s full ability.

Contact Management


Ontraport provides you with the ability to capture buyer and head circumstances rapidly from your port pages through lightboxes, web forms, and custom pop-up forms. Differently, you could furthermore search for them on the Internet, Facebook, or through associate procedures.


Then seeing your mailing catalog proceeds to broaden, Ontraport distance enables you to portion your connections into other parameters, tags, and campaigns.

And it is not all. Awakes you can also govern your tabs by sorting them, therefore. It can verify to be useful for all dynamically complicated issues with multiple markers.


ActiveCampaign’s subscription network is not too different correlated to Ontraport. One can chase subscribers to lead by seizing the benefit of pop-ups, web forms, floating boxes, floating boxes, etc.

Marketing Automation

Governing the indirect evidence should not be difficult. The active campaign enables you to sort everything by pertaining tags and segment your connections using designed parameters. So these are the components you’ll eventually depend on when to start establishing personalized movements.

It’s worth reporting, nonetheless, that you cannot tab on ActiveCampaign. Now, you might require to do your path around by utilizing different info storing methods like spreadsheets.


Both Ontraport and ActiveCampaigns are eligible for automatically apprehending lead evidence rapidly from your page’s landing, to organize the following contact elements. They are elegant and handy, so when it appears to reach segmentation, tagging is also established on custom portioning parameters. Only Ontraport enables you to leap extensively deeper.

Email Design


It pans out Ontraport does not arrive with an attached page for all email broadcasts. Instead, you will just be prepared to bring quick emails rapidly from the known contact.

But do not make any mistakes. Ontraport does not benefit email messages independently. It is an omnichannel marketing explanation that enables you to impact postcards, SMS messages, and physical postcards.

Ontraport- CRM

That announced, customization and email designs are stimulated by an amending device called OntraMail.

And when one clicks on it, it will unlock a block-based correspondent that gives the same functions accessible on the explanation’s port page and aspect builders.

It seems like Ontraport banks on one visual column for all technique feats. The names are several for each builder, but their following editing purposes are almost related.

That implies creating an email in scrape is as easy as assigning the reasonable blocks, organizing them then, and eventually tweaking their impression situations. Later as the editing choices.

Active campaign

Almost like ActiveCampaign, Ontraport gives multiple addresses to formulate an email.

It drops and drags correspondent, to start with, is the easiest and flawlessly fitted for all categories of people. It is a medium on which you pick up a template and tweak the components through an optical WYSIWYG interface.

ActiveCampaign Email Segmentation

Adequately, you can challenge the various template alternatives that are not too sleek but to customize much. ActiveCampaign benefits a wide span for template customizations, to enable you to check your email subject, the complementary email components, with the overall email configuration.

Now, when you understand your direction around the

HTML code, you can consider utilizing the option HTML correspondent to create some emails. The active campaign gives an ahead but active HTML editor, which provides you with the freedom to tweak and load your traditional email code.

Differently, the barely different type of email you get to create with ActiveCampaign is a “Text-Only” message. Assigning this choice to the Design region of the network inaugurates a correspondence for secure range text emails.


ActiveCampaign and Ontraport are very creative and intuitive when it arrives at the email goal. Non-coders bring natural but emotional visual correspondents along with various well-designed templates, whereas coders have the choice of packing plus grasping their custom HTML.

Ontraport- Landing Pages

Campaign Automation


Well, crusade automation occurs to be the heart characteristic in this opening. And distant from sales force automation, Ontraport is optimized for business process automation, marketing automation.

Combined, their equipment adds up to numerous automation shafts. In total, Ontraport is worth contemplating if you’re guessing to arrange an omnichannel email marketing or text message marketing automation framework.

Now, the absolute tool for the facility and organizing such crusades on Ontraport is the Campaign Builder. It’s virtually an optical editor that incorporates workflow customization components and statistics on one intuitive layout.

The workflows are created as active flow charts with numerous marketing automation triggers and their goals, filters, and actions.


Things you choose as you create your ActiveCampaign workflow will continue to systematically enforce every solitary effort once the coexisting circumstances have been fulfilled.

That told a helpful way to create your mechanization workflow rapidly would be barely customizing a pre-built template. ActiveCampaign occurs to have quantities of free ones within the marketplace, and they have been portioned into several campaign classifications.

Hence, you need to be prepared to find yourself templates for many fundamental automation objectives which are really easy to use.


ActiveCampaign and Ontraport are all prominent powers in the movement marketing automation area. Each one of them organizes to go above the competition primarily by providing developed workflow management abilities.

Both correspondents provide a spontaneous layout for assembling simple and complicated marketing automation workflows utilizing dynamic catalysts and efforts. You can also contact the customer support service anytime you want for both platforms.

Ontraport vs ActiveCampaign Pricing Plans



Active Campaign

ActiveCampaign Pricing

Ontraport vs ActiveCampaign Alternatives

ActiveCampaign vs Klenty

Overall Rating

ActiveCampaign: 4.60 / 5 

Klenty: 4.79 / 5 


ActiveCampaign: 4.5 / 5

Klenty 4.5 / 5

Value for Money

ActiveCampaign: 4.5 / 5

Klenty 5.0 / 5

Customer Support

ActiveCampaign: 4.5 / 5

Klenty 5.0 / 5


ActiveCampaign: 4.5 / 5

Klenty 4.5 / 5


ActiveCampaign Pros

  • I appreciate how it looks and how simple it is to use for someone like myself who isn’t tech-savvy. The style is appealing, and the functionality and deliverability are excellent!
  • I enjoy how simple it is to use and how simple the workflow is.

ActiveCampaign Cons

  • Although ActiveCampaign is simple to use, the CMS is frequently slow, requiring additional time to make minor changes.
  • When contacts become stranded inside an automated, customer service has been able to assist them.

Klenty Pros

  • It’s simply enjoyable to use. The user interface is fantastic, and the automation capability is fantastic.
  • Klenty fulfills all of my requirements. Software that is simple to use and has clear price plans.

Klenty Cons

  • When making modifications and updates, you must apply them to every email in a campaign, which can be cumbersome. When modifications are made, there are a lot of loading screens.
  • Perhaps the CRM feature may be improved, but I appreciate that it is merely a feature and not the true value proposition.

ActiveCampaign vs FreshMarleters

Overall Rating

ActiveCampaign 4.60 / 5 

 FreshMarketers 4.62 / 5 


ActiveCampaign 4.5 / 5

FreshMarketers 4.5 / 5

Value for Money

ActiveCampaign 4.5 / 5

FreshMarketers 4.5 / 5

Customer Support

ActiveCampaign 4.5 / 5

FreshMarketers 4.5 / 5


ActiveCampaign 4.5 / 5

FreshMarketers 4.5 / 5


ActiveCampaign Pros

  • I appreciate how it looks and how simple it is to use for someone like myself who isn’t tech-savvy. The style is appealing, and the functionality and delivery are excellent.
  • I enjoy how simple it is to use and how simple the workflow is.

ActiveCampaign Cons

  • Although ActiveCampaign is simple to use, the CMS is frequently slow, requiring additional time to make minor changes.
  • When contacts become stranded inside an automated, customer service has been able to assist them.

FreshMarketers Pros

  • For a small firm, it’s really user-friendly…great customer service, and it’s simple to use for new salespeople… a great mobile app.
  • I like how you can tailor each field, action, and flow to your specific needs. As you develop and change, it’s quite simple to make changes and modifications.

FreshMarketers Cons

  • Leads and Contacts can’t be combined, but everything else is fine.
  • The reporting functionality is adequate but cumbersome to utilize. Data exporting is not as simple as it could be.


👉🏻Which is better among Ontraport and ActiveCampaign?

Ontraport is one of the best tools for medium and large enterprises because it offers automation features, whereas ActiveCampaign is best for small enterprises and startups.

👉🏻Do ActiveCampaign offer landing pages?

ActiveCampaign does not provide landing pages by itself, but if you want to add a landing page, then you need to have an integration tool, including Zipify and Optimizepress.

👉🏻Can ActiveCampaign be integrated with Shopify?

Yes, ActiveCampaign can be easily integrated with Shopify.

Real Customer Reviews & Testimonials


Ontraport- Testimonials


Active Campaign

ActiveCampaign Customer Reviews


Quick Links 

Conclusion: Ontraport vs ActiveCampaign 2021

Ontraport and ActiveCampaign both are some of the best CRM and marketing automation tools, and they both have their own set of advantages and disadvantages. Therefore, you can choose any of them as per the size of your business and as per your requirements. They both are really easy to use.

Ontraport and ActiveCampaign both are some of the best CRM tools, and they both have their own set of advantages and disadvantages. Therefore, you can choose any of them as per the size of your business and as per your requirements.

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Abhishek Pathak

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

1 thought on “Ontraport vs ActiveCampaign 2021: Which One Is Worth The HYPE (OUR PICK 🥇)”

  1. Ontraport has functions upon attributes and I’m gradually discovering them all! I really didn’t have the time to understand the software prior to utilizing it … and that’s been the greatest weak point. I’m enjoyed know that Ontraport is now licensing individuals to use it…

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