Ontraport vs ActiveCampaign 2024: 🚀 Ultimate CRM Showdown



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$ Pricing
$79/mo $9/mo
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Ontraport campaigns automation outcome that has admired developed expansion for about 11 years presently. It is famous for its task management, A/B Te

At first glimpse, you might suppose that the ActiveCampaign utilizes a similar method as Ontraport does. It characterizes it as a consumer understandi

  • Nonprofit CRM
  • Customer Relationship Management
  • Lead Management
  • Drag & drop email designer
  • Dynamic email content
  • Free email templates
  • Ontraport has amazing customer support
  • Unified System
  • A lot of ecommerce features
  • Zapier Integration
  • Automation split testing
  • Machine learning
  • Their reporting dashboard isn’t particularly visually appeal
  • ActiveCampaign’s reporting is quite crowded
Ease of Use

User interface of Ontraport is simple but advance. As a beginner it can be difficult to navigate sometimes.

ActiveCampaign is comparatively easy to use than Ontraport. It has a very user friendly interface.

Value For Money

Ontraport fullfiles all the needs of a business but it is basically for big businesses that's why it is costly.

ActiveCampaign is for small to mid businesses and it has the features to support these kinds of businesses.

Welcome to my Ontraport vs ActiveCampaign Comparison 2024.

While Ontraport and ActiveCampaign are comparable in many ways, they are not identical.

Marketing automation, email marketing, and sales CRM are areas where ActiveCampaign and Ontraport diverge.

For well over a decade, these choices have been provided by both. ActiveCampaign came out in 2003, and Ontraport two years later in 2006. They’re both trustworthy because they’ve controlled their respective industries for so long.

I think you should use neither for your online store nor your blog. Different outcomes can be expected from using Ontraport and ActiveCampaign for other purposes.

In this comparison of ActiveCampaign vs Ontraport, we will examine the two software’s ease of use, making campaigns, contact management, and degree of automation.

Let’s get started without further ado.

🚀 Bottom Line Upfront

When it comes to automated email marketing and user-friendly design templates, Ontraport should be your ultimate choice.

If you own an online store and require seamless connectivity with Shopify or WooCommerce, ActiveCampaign is the way to go.

The prices are similar, so pick whichever one best suits your needs. If you can’t make up your mind, perhaps the quality of their customer service will sway you. No one can compete with Ontraport.

Main Differences Between ActiveCampaign vs Ontraport 🌟

The significant differences between ActiveCampaign and Ontraport:

  • Ontraport mainly targets investments and current businesses that require progressed marketing automation abilities, while ActiveCampaign is primarily for small business to medium-sized companies
  • Ontraport completely entrenches e-commerce commerce into its program to enable you to trace deals within a learning curve, while ActiveCampaign does not appear with those e-commerce functions.
  • Ontraport allows you to establish your labeled references by storing them accordingly, while ActiveCampaign lets you discover particular contacts after moving an exploration on the built-in search device.
  • Ontraport excludes Enterprise assortment users from the provision of the endless email, while ActiveCampaign is substantially sufficient to give unlimited email to all of the users.
  • Ontraport has a screen with a straight understanding angle, and it’s developed for skilled marketers, while ActiveCampaign appears with a simple, elegant, manipulated interface made for learners.
  • Ontraport has made a beginning strategy for barely $79 per month for 1,000 contacts. In comparison, ActiveCampaign ranges as less as $9 per month for the Lite package.
  • Ontraport was established in 2006, while ActiveCampaign arrived three years ahead in the year 2003.
  • Ontraport offers various customer association management methods with complete concealment of sales force automation, such as lead scoring and lead generation.
    At the same time, ActiveCampaign just emphasizes sales CRM software components.

Ontraport Vs ActiveCampaign: Overview


Ontraport vs ActiveCampaign

Established in the year 2006 and then started after two years in the year 2008, Ontraport campaigns automation outcome has admired developed expansion for about 11 years presently.

It is famous for its task management, A/B Testing, email marketing campaigns, lead scoring, split testing, lead generation, customer relationship management capabilities, marketing automation software, and payment processing.

Directly, to be detailed, Ontraport presently has characterized it as an “all your data,” “all your tools,” and “all-in-one” software proposing at a place.

That brings it an industry suite that gives a broad span of data-driven equipment for the better function of automated marketing campaigns.

The kinds of devices I am discussing here stretch from email commerce to consumer relationship administration. These two are the essential processes that Ontraport strives to promote.

They are enhanced with devices for advanced business process automation, sales force automation, landing pages, affiliate program management, marketing analytics, and marketing automation software.

Thus, all complete, Ontraport is further to an omnichannel commerce suite, which depends on creative insights for focused audiences.

For variety, you can comprise email deliverability with landing pages, Facebook campaigns, sales funnels, and SMS messaging to establish a holistic multilayered movement, and its excellent customer support holds all the current users and attracts new ones.

Such receptacle plans invade heads and organize them entirely into a sales funnel.

Its user-friendly interface gives you the devices you want to immerse strategically along with various phases of the buyer journey, directing them to successful transformations.

That said, the category of users presently leveraging it comprises enterprises, medium-sized businesses, startups, large businesses, solopreneurs, sales teams, small businesses, digital marketers, and e-commerce entrepreneurs.



At first glance, you might suppose that ActiveCampaign utilizes a similar method as Ontraport.

It characterizes it as a consumer understanding automation explanation that “oversees consumers and ultimately into duplicate consumers,” using the collective strength of sales CRM automation, email marketing, and marketing automation platforms.

Fair sufficiently. But in ActiveCampaign it is prepared for all; it’s further a mail marketing outcome that appears with additional CRM details.

CRM has a supplementary purpose with Email marketing as an organization here. Thus, you’ll discover all the essential sales CRM functions coupled with email marketing solutions characteristics and get fantastic customer support.

In importance, minor to midsize industries get to trace buyer behavior, measure campaign performance, build mailing lists, create personalized messages, design professionals, run marketing automation campaigns, and manage contact information using various tools.

The methods I’m discussing have been designed for lead scoring, email campaign analytics, social integration, lead capture forms (opt-in forms), and tracking the plus drag-and-drop email design.

On the verge, you must be prepared to confront your target audiences via email, site messaging, and SMS messaging channels.

On the other hand, the consumer relationship purpose hardly goes as far as overseeing scoring, drop deal tracking, and drag and pipeline management.

When you want great deals to force automation details, you must combine ActiveCampaign with third-party devoted consumer relationship supervision applications.

Ontraport vs ActiveCampaign: Features Comparison 🥇

Ease Of Use


We’ve already mentioned Ontraport as a substantial outlet that delivers developed tools for campaign automation, marketing automation platforms, email marketing, and buyer relationship supervision across numerous tracks.

And, of course, it summarizes a lot of devices.

Though Ontraport did a decent job incorporating all its equipment within one strategy, it declined the solace of use trial.

Only trained agents using such software are edged to get manageable time estimating characteristics out to digital marketers. Ontraport’s network can be a tough nut to break to the remainder, particularly learners.

That said, maybe at least initially, it should be simple for everybody because it is user-friendly. You can challenge that you will not have difficulty discovering your means.

Ontraport- Features

As shortly as you reach the dashboard, Ontraport shows your important crusade analytics (comprising Google Analytics) within a neatly governed configuration. Accordingly, on the right angle of the web are its significant menu alternatives – Dashboard, Tracking, Contacts, Sites, A/B testing Tasks, Partners, and Sales.

When you continue further, expanding and receiving connections should be a wind. But then again, the headache starts when you descend to the very nitty-gritty of a customized system, plus facility and organizing campaigns.

Stretching has an incredible aspect that Ontraport has extensively customizable; learners might desire onboarding and practice before completing the compositions.

Campaign management is a hassle for a new user, and it may take time to sense how everything functions.

Talking of which, it happens to give a 14-day prosecution period. It enables you to achieve on the committee without disclosing your details about credit cards, and after that, try out the details for two weeks.

Getting at least a decent sensation for the important thing would be sufficient. But, finally, it’ll take you longer to know and get operated with the equipment and develop the skills required for organizing dynamic crusades.

On the sharp side, at least there, you get the alternative of sending in specialized Ontraport specialists to enable you to set up each thing on live chat.

Ontraport’s site has circulated a page of numerous certified advisers along with the contact elements.

But, here’s all the kicker. It will amount to you additionally to employ the professionals. So, I think only organized investments can pay to maintain them for a long pull.

That is not your bare wish, though. If you are on an appropriation, you must be sure of Ontraport’s client-backing documentation. You will discover a broad spectrum of aids to assist you in learning the wires.


Contemplating ActiveCampaign strives rapidly with MailChimp with a keeper of other user-helpful email marketing outcomes, it cannot allow compromising its outlet’s ease of practice.

Thus, it appears with a beautifully formulated interface requiring the most minor action to be utilized.

Each solitary piece of equipment here can give a favorable proportion between both user knowledge and functions.

The dashboard in itself, for example, intuitively exhibits your KPIs numbers and apparent graphs.

When you continue with the menu choices and their approximating submenu classifications, you’ll note that ActiveCampaign is handily passable.

What’s additional, there are lots of buyer assistance aids in its understanding basis.

You can understand the ropes quickly with a highly straightforward strategy. You will then probably need time with the active campaign’s automation producer.

That will be sufficient to formulate your desired abilities for creating complex automation progressions.


Though both ActiveCampaign and Ontraport endeavor to facilitate their methods, ActiveCampaign is the one that manages to accomplish that.

It appears with an instinctive user-helping interface to strengthen a proper proportion between function and ease of usage.


Ontraport, on the other hand, captivates a much more comfortable understanding angle cause of its substantial array of devices. Understanding the cables and declaring the outlet’s full ability will take some time.

Contact Management


Ontraport provides you with the ability to capture buyer and head circumstances rapidly from your port pages through lightboxes, web forms, and custom pop-up forms.

You could search for them online, on Facebook, or through associate procedures.


Then, seeing your mailing catalog proceed to broaden, Ontraport distance enables you to portion your connections into other parameters, tags, and campaigns.

And that is not all. Awakes, you can also govern your tabs by sorting them, therefore. It can be verified to be helpful for all dynamically complicated issues with multiple markers.


ActiveCampaign’s subscription network is not too different in correlation to Ontraport. One can chase subscribers to lead by seizing the benefit of pop-ups, web forms, floating boxes, floating boxes, etc.

Marketing Automation

Governing the indirect evidence should not be difficult. The Activecampaign enables you to sort everything by pertaining tags and segment your connections using designed parameters.

So these are the components you’ll eventually depend on when to start establishing personalized movements.

It’s worth reporting, nonetheless, that you cannot tab on ActiveCampaign. Now, you might be required to do your path around using different info-storing methods like spreadsheets.


Ontraport and ActiveCampaigns are eligible for rapidly apprehending lead evidence from your page’s landing to organize the following contact elements.

They are elegant and handy, so tagging is also established on custom portioning parameters when it appears to reach segmentation. Only Ontraport enables you to leap extensively deeper.

Email Design


It pans out that Ontraport does not arrive with an attached page for all email broadcasts. Instead, you will be prepared to send quick emails rapidly from the known contact.

But do not make any mistakes. Ontraport does not benefit from email messages independently. It is an omnichannel marketing explanation that enables you to impact postcards, SMS messages, and physical postcards.

Ontraport- CRM

That announced customization and email designs are stimulated by an amending device called OntraMail.

Clicking on it will unlock a block-based correspondent with the same functions accessible on the explanation’s port page and aspect builders.

It seems like Ontraport banks on one visual column for all technique feats. The names are several for each builder, but their following editing purposes are almost related.

That implies creating an email in Scrape is as easy as assigning reasonable blocks, organizing them, and eventually tweaking their impression situations. Later, as the editing choices.


Almost like ActiveCampaign, Ontraport gives multiple addresses to formulate an email.

First, it drops and drags correspondent is the easiest and flawlessly fitted for all categories of people. It is a medium where you pick up a template and tweak the components through an optical WYSIWYG interface.

ActiveCampaign Email Segmentation

Adequately, you can challenge the various template alternatives that are not too sleek but to customize.

ActiveCampaign benefits from a wide span of template customizations to enable you to check your email subject, the complementary email components, with the overall email configuration.

Now, when you understand your direction around the

HTML code, you can consider utilizing the option HTML correspondent to create some emails. The ActiveCampaign gives an active HTML editor, which allows you to tweak and load your traditional email code.

Differently the barely different type of email you get to create with ActiveCampaign is a “Text-Only” message. Assigning this choice to the Design region of the network inaugurates a correspondence for a secure range of text emails.


ActiveCampaign and Ontraport are very creative and intuitive regarding email goals.

Non-coders bring natural but emotional visual correspondents and various well-designed templates, whereas coders can pack and grasp their custom HTML.

Ontraport- Landing Pages

Campaign Automation


Well, crusade automation occurs to be the heart characteristic in this opening. And distant from sales force automation, Ontraport is optimized for business process automation and marketing automation.

Combined, their equipment adds up to numerous automation shafts. Ontraport is worth contemplating if you’re guessing to arrange an omnichannel email marketing or text message marketing automation framework.

Now, the absolute tool for the facility and organizing such crusades on Ontraport is the Campaign Builder. An optical editor incorporates workflow customization components and statistics on one intuitive layout.

The workflows are created as active flow charts with numerous marketing automation triggers and their goals, filters, and actions.


As you create your ActiveCampaign workflow, the things you choose will continue to systematically enforce every solitary effort once the coexisting circumstances have been fulfilled.

That said, a helpful way to create your mechanization workflow rapidly would be barely customizing a pre-built template.

ActiveCampaign occurs to have quantities of free ones within the marketplace, and they have been portioned into several campaign classifications.

Hence, you need to be prepared to find yourself templates for many fundamental automation objectives that are really easy to use.


ActiveCampaign and Ontraport are all prominent powers in the movement marketing automation area. Each organizes to go above the competition primarily by providing developed workflow management abilities.

Both correspondents provide a spontaneous layout for assembling simple, complicated marketing automation workflows utilizing dynamic catalysts and efforts.

You can also contact the customer support service for both platforms.

Ontraport vs ActiveCampaign: Pricing Plans


ontraport pricing


ActiveCampaign Pricing

Ontraport vs ActiveCampaign: Best Alternatives

1) Mailchimp

Mailchimp - Ontraport Vs ActiveCampaign

Mailchimp is a leading email marketing platform specializing in e-commerce and multichannel campaigns.

They offer free tier services for up to 2,000 contacts per month with no limits on how many emails can be sent out daily – but if your company needs more space, MailKeith will provide expert price estimates at just one click of the mouse!

Mailchimp is an excellent choice for those starting out in marketing or experienced advertisers looking to expand their reach.

The simple interface allows beginners and experts to get right down and create campaigns without too many complications.

Still, if you need more features than Mailchimp offers, plenty of other tools are available to fit your needs perfectly!

2) SharpSpring

SharpSpring - Ontraport Vs ActiveCampaign

With SharpSpring, you can have a marketing automation solution tailored for agencies. You’ll get powerful features and an all-inclusive package with plenty of customizable options at one price!

The company offers transparent pricing so businesses are guaranteed to save money on their software and receive knowledgeable support if they decide it’s what works best for them, too – no matter how big or small the budget.

The best thing about SharpSpring is that they offer a plan to fit any budget or team size.

Plus, their services don’t stop there; these guys have workstations explicitly tailored according to the needs of your company.

Small teams and large enterprises alike will never be left wanting when using this service because they have met every need perfectly!

The cost of contact management will vary depending on the number you need.

Still, with a monthly plan starting at $550 per month for 1,500 contacts and going up to 20 thousand-contact programs available – there’s something perfect no matter how big your company is!

Ontraport vs ActiveCampaign: Pros & Cons✨


Pros Cons
User-friendly for small firms Leads and Contacts can’t be combined
Excellent customer service Cumbersome reporting functionality
Simple for new salespeople
Great mobile app


Pros Cons
User-friendly and visually appealing Slow CMS for making minor changes
Excellent functionality and delivery Customer service needed for contacts stuck in automation

FAQ related to Ontraport vs ActiveCampaign

😍 What is Ontraport used for?

Ontraport is a customer relationship management (CRM) and automation platform that is designed for any business that is ready to scale. It provides you with all of the tools you want for selling, marketing, and operating a business online – all within a single app.

👉 What are the benefits of Ontraport?

The advantages are - software for managing membership sites. Postcards and SMS. Automation of the sales force. Tracking and managing the referral program. Handling of tasks. Map-based performance analytics.

🙄 How does Ontraport work?

The system used by Ontraport is data-based, not list-based. List-based systems, in which contacts are organized into lists and each list has an associated automated follow-up, are used by many firms in their early phases to manage contacts and automation.

🔥 What is similar to ActiveCampaign?

ActiveCampaign alternatives are Constant Contact, HubSpot Marketing Hub, Adobe Marketo Engage, Mailchimp, Salesforce Marketing Cloud, and Campaign Monitor.

Ontraport vs ActiveCampaign: Customer Reviews


Ontraport- Testimonials




Conclusion: Ontraport vs ActiveCampaign 2024 ✅

Ontraport and ActiveCampaign are some of the best CRM and marketing automation tools with advantages and disadvantages.

Therefore, you can choose any of them as per the size of your business and your requirements. They both are straightforward to use.

Ontraport is a very robust marketing automation platform with many features to meet the needs of advanced users.

ActiveCampaign has also seen an impressive upgrade in its software, making it easy for beginners to use. You can’t go wrong with features like A/B testing and email drip campaigns on both platforms.

Ontraport has a lot of features that ActiveCampaign doesn’t have. But, with so many more marketing automation platforms on the web today – it’s hard to declare an outright winner between these two.

One thing is for sure, though- you can’t go wrong by choosing either one!

Ontraport is ideal for medium to large-scale business cases due to its more comprehensive automation features & ActiveCampaign provides a user-friendly marketing automation solution for small to medium businesses.

It’s up to your business goals whether or not one is better than the other–but these are two great options that I recommend checking out!

Abhishek Pathak
This author is verified on BloggersIdeas.com

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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