Google has set the guidelines for ranking your website in search engine results pages. By following this guide, you will rank better and have a higher chance of being selected as one of their featured sites on Google’s SERP page.
The first step is understanding what it takes and then moving forward with filling out all requirements necessary according to Google.
An SEO Audit Tool helps you to find out any basic issues related to your site preventing you from getting noticed by them. To understand exactly these basic issues you just need to give attention.
Guide To Check Page Speed
Your landing page load time is crucial for a high ranking on SERPs. If you want to rank higher, then maintain your loading speed as per Google’s requirements of less than 3 seconds and make sure that it loads quickly no matter the user’s internet connection.
This will help in keeping visitors interested while they wait for pages to finish getting loaded so that they don’t click away from your site before continuing their visit or searching elsewhere online.
There are few steps you can take to maintain your page speed.
How to Perform an in-depth SEO Audit?
If you want to analyze your website performance, you just need to put your URL into it and get an accurate report of all the lags on your site. It also helps with deep auditing by finding many more things that are mentioned below.
For this audit, we will be using SEO Audit by Brand Overflow. You can sign up for free to audit 500 pages.
No external links
You can find out when your URL has external links or not. It also informs you on which page the external link is missing. Because links are really important for the content as it gives more in-depth experience to your users.
Broken external links
It helps you to find out the broken external links. You have to check it because it gives a poor experience to your user or visitor.
No internal links
Internal links are a great way to establish site architecture and distribute link equity. If you find that an internal page is missing you can find it out through this feature and fix it easily.
Broken internal links
It helps you to find out the broken internal links because it gives a poor experience to your user or visitor.
Page mark as nofollow
Informs you that your which page is on NOFOLLOW because when Google sees the attribute (rel=“nofollow”) on hyperlinks, those links won’t get any credit when they rank websites in search results.
Page mark as noindex
Informs you that your page is on NOINDEX because Google is not indexing those URLs.
- Title tag missing
You can find out if your title tags are missing or not? The title tag is a major factor in helping search engines understand what the page is about.
Without it, searchers will have trouble understanding the content of your site and might click elsewhere for their information needs
- Too short title tag
If it’s too short then it will inform you that this is going against best practices for Google Search Quality Evaluator Guidelines. Most of the time, your title tag should be between 50 and 60 characters to avoid a warning.
- Too long title tag
It informs you if you have a long title tag because your title tag is most commonly up to 60 characters long. But if you are using too much text and your readers can’t see the important information.
- Meta description tag missing
It will inform you if the meta description is missing from the website. Meta description tags can be a great way to increase your search engine optimization. Your meta description acts as an “organic ad text”.
- Too short meta description tag
It warns you if your meta description is too short from recommended meta description length
- Too long meta description tag
Informs you when your meta description is too long as compared to meta description recommended length.
Here are the best suggestions on how to boost the Google page speed and boost the page rankings in 4 easy steps.
We have also suggested some amazing free tools to perform a complete SEO audit. In case you have questions, do let us know in the comments.