Did you know, there’s no proper definition of what is social media marketing?
Everyone has it’s own social media definition. We can say that it is a method to generate traffic, sales, engagement, traction and more for our business.
If you want to take your social media to a new level, continue reading:
Don’t forget, businesses that use social media marketing have seen much better results in a small span of time.
Image Courtesy: Shutterstock
When it comes to marketing, we can’t miss social media, it drives traffic, sales, engagement and more.
Most of the big firms hire online marketers to develop or decide a social media marketing strategy to stand out among the competition and gain traction.
Is it enough?
Even a lot of them fails and some are not able to drive better results.
Do you really need a Social Media marketer?
It a lot depends on you, if you have time and the courage to learn, you don’t need. You only need to go through the below-mentioned tactics to stand out on social media.
Going through the strategies, you will need to be familiar with some of the social media marketing tools, including — Buffer, Canva, Hootsuite, etc. With these tools, you can rock your social media profiles.
Image Courtesy: Neil Patel
Learning the social media tips and tricks will help you develop a social media marketing plan.
Today I am going to fill your social media marketing with super powers:
17 tactics you can implement right now to stand out on social media.
1. Know Your Audience
Here’s the deal:
Image title: Audience
The most important part of every marketing strategy is to know your audience.
Look at your database and ask yourself different questions:
Who are your customers(age, interest, etc)?
Why should they buy from you?
Who is your competitor’s audience?
Who are their customers?
From all the graphics or data, conclude about their age, location gender, occupation, etc. Inc magazine had a brief article about defining a target audience.
2. Choose Your Channels
Image Courtesy: Buffer]
From the big list of channels including facebook, twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc. you have to choose the right social media platforms to invest in.
Example: If your audience is professionals(bloggers, artists, investors, entrepreneurs, etc) you should opt of Facebook and LinkedIn.
Example: You can go for Instagram and Pinterest if you audience is food lovers, travellers, artists, etc.
SMM is made much easier with social media apps available on all platforms.
Did you know Facebook has about 1.28 Billion monthly active users and twitter nearby 255 Million? Kevan Lee from Buffer posted a guide about choosing the right social media platform.
3. Work On Profiles
Nobody likes an old or bad quality profile picture or a stretched cover photo.
Work to improve your profiles and fill them with all the basic information like Bio, Interest, Images, etc.
4. Post Interesting
The best way to attract users or traffic is to fill your feed with desirable content.
Find interesting images, text, infographics, videos to post on your social media channels.
Take a deep look at your competitor’s channels to know what works for you, what type of posts gets more likes or comments.
Now it’s time to find content, surf the web or create your own graphics using Canva and Pablo by Buffer.
5. Using Canva, Pablo or Instasize
As we know, graphics or images work much better than text-only posts on social media websites and helps in user acquisition.
Image Courtesy: Canva
Using Canva you can create your own interesting images without being a good designer. It provides you with a lot of images, banners, fonts, colours, etc. Use them all together to create compelling images for your channels.
Pablo gives you a more simple way to create headings or quotes images with over 50,000 background images to choose from.
Instasize is a mobile editing app that let’s you play around with your photos and videos using filters, text styles, border designs, beauty tools – and professionally-designed templates so you can quickly curate branded material without ever having to touch a desktop computer. It integrates seamlessly with Instagram and works great for people or businesses who want to establish a consistent brand aesthetic.
Most of the brands and websites use headline on images to post articles on social media and it works.
6. Choosing Post Types
It’s better to choose, What to post?
(Image, Text, Infographic, Image with text, Graphics, Animations, Videos.)?????
Make sure that your readers do not get bored with the same type of content, give them a mix.
Keep in mind, infographics works better on Pinterest, quotes on facebook and Instagram, professional articles on LinkedIn, news on social media websites like Twitter and Facebook.
Create social media marketing plan or strategy to give your content a push.
7. Expand Your Reach
Don’t wait and watch:
Create your presence on each social media platform, focus on the important one.
The easiest way, tell your friends or people on your network to share, like, comment on your posts.
Image Courtesy: Search engine journal
Boost your Facebook engagement by inviting your friends to like your page and then approach them to invite their friends. Be active on niche groups and contribute informative posts.
The most efficient one:
Cross-promote your profiles. Share posts link of one network on another network.
Get your profile links printed on business cards.
Another tactic is getting familiar with social media trends and planning your strategies to increase organic reach.
An entrepreneur has some more tips to increase your social media presence.
8. Post On Peak Timings
Do you know changing post timings can increase your chance of winning?
Users and visitors log into their social media accounts at specific hours on a day. And you can use these timings to increase your traffic and get most out of it.
Neil Patel of Kissmetrics created an infographic to know about peak timings to post on top social media sites. Read more details on the blog.
Image Courtesy: Kissmetrics
Share your results in the comments below.
9. Schedule Posts
Don’t have time, not to worry:
Go for Buffer or Hootsuite and your problem is solved.
Saving hours a day by scheduling is a good option. You don’t need to work daily to find updates or news for social media.
Schedule updates for the whole day, week, or even for a month.
Using the tools, you can choose separate updates for each channel, post timings, link shortening and more. On Buffer, you can only post 10 updates a day for free and if you want to expand go for premium options.
10. Measure Everything
Analytics is the best marketing tool, use it to measure and use the data to build future.
Measure your social media growth:
Facebook: Use Facebook page insights to get information about likes, posts reach, engagements, when your fans are online, which post type works the best and more.
Twitter: Sign in to know your twitter statistics. It gives you details about your top tweets, tweet impressions, profile visits, mentions, followers and more.
You may like:
- 5 Insane Tips to Improve Performance of Your Social Media Marketing Campaigns
Instagram: The image sharing social media not have its own analytics tool. But you can choose from Iconosquare, SimplyMeasured, Instafollow and others. Know your audience demographics, most loved photos, peak timings, etc.
Pinterest: Go to analytics.pinterest.com to view your analytics. Know about your audience, pin insights, top boards and more.
To go deeper in optimizing and measuring your social media marketing campaigns use premium or other analytics tools like SproutSocial, Topsy and more.
Here’s a list of top 10 social media analytics tools by VentureBeat.
11. Convert Data Into Audience
Collecting data is important but using the data is much more important.
Now, you can use the statistics to drive traffic, sales and visitors to your channels.
Make changes to your posting strategies based on the collected data and optimize your social media accounts.
12. Posting Frequency
Have you ever wondered why brands post only 2 times a day on Facebook?
From a lot of research, SumAll and Buffer concluded posting frequency for social media websites.
Image title: Postingfrequency
13. Optimize Content
A single message can never fit all channels.
Here’s the best way to share updates on each social media website:
# Use conversations on Facebook.
# Post brief summaries on Twitter.
# Add hashtags on Instagram.
# Include compelling images on Pinterest and Google+.
14. Post More Than Once
Are you confident that when you post all your fans are online? It’s not necessary. To distribute posts you need to meet all the specific time zones.
But how much often you should post one update?
Here’s an answer from Coschedule:
Image Courtesy: Coschedule
It always needs to meet your audience requirements and above is the path you need to follow.
15. Use Hashtags
Want to succeed with social media marketing? Start using hashtags.
But not as you know. Go strategically. Choose your own to create your brand image, but make sure that it is not used yet.
Add your hashtag to all your images and posts on social media channels to expand reach.
Instead, use some popular hashtags according to your posts.
Example: If you are posting a quote on Instagram, use hashtags like — quote, quoteoftheday, quotes, success, etc.
16. Paid Advertisement
Image title: Facebook-ad
Image Source: Leadpages
Have a budget?
Why don’t go for ads?
It only requires a few clicks to start your own campaign on social media.
Where to start?
Facebook has a vast audience and more active users than any other social networking website. Start promoting your page or post with Facebook ads and track your social media campaigns for conversions.
Instagram is growing at a rapid pace so don’t let go the chance to advertise your posts.
Also, go for other networks if necessary.
17. Be Consistent Always reflect your brand:
Dictate your brand performance with your social media presence. Keep your brand logos, features, language similar across all platforms.
Share curated content that your users will like not always advertise your brand. Try to build your brand reputation. Never irritate or bombard your fans with the same type of content. Keep up the pace with a mix.
Make your presence across all major social channels to strengthen your brand message by rocking it on each one.
Here’s how to keep your branding consistent on social media by Inc Magazine.
Focus on how to be social, not how to do social. ~ Jay Baer
A large number of people always go up to read articles on social media websites because they can customize their feeds according to their needs.
And you can’t miss the chance to make your brand presence on social media. These days social media websites are responsible for a huge amount of traffic on websites.
Social media technology or websites give the world a new way to represent themselves and connect with new minds.
How social media site changed your way of marketing? Let us know in the comments below.