For any business or website, SEO is extremely important, and there is no doubt in that. If you want to grow your business and get traffic for your website, you have to focus on SEO.
However, whenever you start with SEO, you will need to have a handy tool that can help you out with the process. A tool that can help you with keyword research, competitor analysis, backlinks analysis, and so on.
But, most of the tools are pretty expensive and have a steep learning curve to it. One of the few tools that offer an affordable option with a pretty easy interface, is Surfer SEO.
Today, in this post I am going to share a full comprehensive review of Surfer SEO.
Also, we have done an in-depth Surfer SEO Video Review that you should check out to get all nitty-gritty details of this robust on-page SEO tool.
In this review you will get to know:
- How to optimise content with Surfer SEO
- How to use Surfer SEO to find untapped keywords
- How to create fresh content with Surfer SEO
- Why we recommend this tool?
To make you understand in a better way, let me just discuss more details about the tool over here:
What Is Surfer SEO?
In simple words, you can say that Surfer SEO is a tool that helps you with on-page optimisation. As you already know that on-page SEO is an important SEO factor, and you need to be really good at it. This is where the tool can help you out.
It is designed to increase your organic rankings. But it does not only offer you the basic guidelines like some SEO plugins like Yoast offers you. But it goes beyond the basic rules of on-page SEO techniques.
The best part of this tool is that it uses co-relational SEO factors. So you can easily create a perfectly optimized page for any search term or keyword.
The tool basically looks at websites and figures out what pages already rank for a keyword. Also, it figures out what those pages have in common and then it gives you valuable and actionable suggestions. So you can create a similar page to compete with.
Moreover, Surfer SEO also analyses web pages based on 500 different factors across the top 10 results. Then it compares those sites with your page and offers you reliable data driven information on what is working and what is not.
Also, it analyses different factors like Text Length, number of headings, page speed, keyword density, referring URLs, referring domains, number of images, and so on.
So overall, by analysing the search results that Google has rewarded with ranking, you can reverse engineer the same factors and implement them to your website. And this is where the Surfer SEO can back you up.
It allows you to do this in a very efficient way and then presents the data in front of you. As a result, the only job that you will have is to create content based on the Surfer SEO guidelines and publish it. And your content will get easily ranked on search engines.
Interview With Surfer SEO Co-founder Michal Suski
Finally, I have interviewed the Surfer SEO cofounder Michal Suski, check the video interview here..
Why We Recommend Surfer SEO?
Ease of Use
Surfer SEO is also an extremely easy to use tool that you can try out. It comes with an easy to use user interface. So you can simply understand the tool as soon as you launch it.
You will enjoy a smoothness while analysing a keyword, domain, or URL. All you have to do is type down the keyword, domain, or URL and hit the enter button.
And on the next screen, you will find the analytics details itself while the other tools offer you a lot of data to look at and make you confused.
But this tool offers you a simple visual representation of the weak spots of your pages. So you can easily spot and fix them.
Also, the matrices with the highest number of green bars are shown clearly on the website. So you can easily know which part of the web page needs your attention.
Content Structure Assistance
When you create content, you will be provided with content structure assistance. As a result, you will be able to write and optimize your content in a better way. By meeting all the criteria from the created guidelines, your content will have everything that a great copy should have.
Also, the best part is that Surfer SEO allows you to share the guidelines with anyone. So if you have external writers, you can send them guidelines as well.
LSI keywords are extremely important for SEO. By using LSI keywords in your article, you will be able to make search engines understand what your content is all about. Also, it increases your chances to rank for other high volume keywords.
But for many people out there, finding LSI keywords are quite hard. But with the help of the Surfer SEO keyword analyser, you will be able to find LSI keywords pretty easily.
Customised Content Audits
Optimising your content can be a hard thing to do. As there is no way to measure your results until Google crawls your page again. But with Surfer SEO, you do not need to worry about that.
Simply launch the auditing tool and compare your page with your top 47 competitors. After that, simply run an audit on your page to get stats on the strengths and weaknesses of that page. Also, the audit will cover dozens of different areas that you need to focus on.
But you should not get confused and focus on the ‘Errors’ and ‘Warnings’ only. These are the two terms that decide the probability of getting ranked for the keyword of your choice.
These are content deficiencies that are almost definitely impacting your ability to rank for your keyword of choice:
Also, using this tool you will be getting different details like keyword usage, a number of subheadings, alt tags, images, meta tags, and even page speed. Plus, you can compare your pages with other search results so that you can create the perfect piece of content.
Keyword Surfer (Chrome Extension)
Surfer SEO tool analysis Chrome extension Keyword. Surfer is a Chrome extension that lets you evaluate the results of your Google search without logging into any program. Keyword Surfer provides the fastest way to uncover search volume, similar keywords, and Google Search domain ranking details. And it’s always 100% safe.
In a snapshot, with actionable suggestions and associated keywords, you get a search volume of your question. Keyword Surfer uses Similar Keywords research from Surfer SEO to take out additional tips for keywords. This allows you to find search terms with similar SERPs to your key phrase.
Would you like more? Surfer SEO also puts the number of performance back links and appropriate traffic in the domain. And in case you are still wondering how difficult it is to rank for your phrase, this metric will help you plan your content and back link approach.
Keyword Surfer shows accurate data for the following countries:
- United States
- United Kingdom
How To Optimise Existing Content With Surfer SEO?
Once you are done writing a great piece of content, the most challenging task is to optimise content. So it ranks on Search engines. However with Surfer SEO, it is a pretty easy job. And here are some of tips that you can use to optimise your content using Surfer SEO:
Have relevant content for your target keyword:
First things first, you will need to make sure that you have relevant content for your target keyword. So even after writing a lengthy guide, it might not attract users at all as it does not meet your user’s expectation.
So the first thing you should do is, look for other content on the SERP and figure out what their content has that you don’t have. And how can you improve the content as in whether can you add in-depth guides, answer questions, and so on.
To get started with this, simply go to Google and type down your target keyword, and you will find all the results. However, Google adjusts results based on your location. So to get an accurate result, you can turn on incognito mode or use the Keyword Analyzer in Surfer.
Once you know what your content is missing, you can simply rewrite your content. So it meets your user’s requirements. Also, find some new keywords to target and optimise your blog post.
To optimise your blog post, there are two things that you can do. These things are:
- Keyword: If you want to gain insights about a keyword, then use this option.
- Domain URL: If you want to gain insights about back link profile, keywords, and anchor. Then use this option.
Also, for further optimisation, you also have the option to search for mobile or desktop results. So you can simply enter a keyword or domain and select different options according to your locations.
After that, the tool will bring you different suggestions to edit your keyword placement, content guidelines and back link data of your competitors.
Then you can look at each of the data and create your content and optimise your blog around those guidelines to get great results.
Optimising your existing post by relying on keyword density is one of the easiest ways to optimise your content. And this is where Surfer SEO can help you out.
Surfer SEO will simply have a look at your content and tell you how many times you need to enter your focus keyword in the article.
When you compare your URL with your competitors, you have to click on the site audio button. After that, select True density, and you will find information about what should be the ideal keyword density in your article.
To make you understand it easily shows you three things which, according to me is Good, Average and Bad.
- The good things are shown in green which means you do not need to pay any attention to these things.
- The average issues are coloured in yellow which simply means these errors need to be corrected.
- Bad errors are coloured as red and they are the most important thing that you need to fix.
Also, you can prioritise things by clicking on relevance.
When you are comparing your content with other search results, Surfer SEO will also guide you with needs to be fixed.
What Surfer SEO does is that it analyses the top organic competitors crunching real-time data from the top pages. And then, it will generate auto guidelines for you. Also, Surfer SEO analyses content based on different rules. And these rules are as follows:
- Text length
- Number of headings
- Number of images
- Page speed
- Keyword density
- Partial keyword density
- Referring URLs
- Referring domains
- Meta tags structure
And this SEO tool will guide you with every step that you need to follow while creating content. Like if any of your headings have extra words, then it will tell you about it. Also, the same goes for those headings where you have written shorter content. Just follow the guidelines and start editing your content and you will be able to produce content that Google actually likes.
Optimising your existing post by relying on keyword density is one of the easiest ways to optimise your content.
By having the right amount of main keywords in your article, you will be able to enjoy a lot of benefits. However, there is no ideal density for your keywords. You can think that 3% is enough for your website, or you may think it should be around 1 to 1.5%.
But this is where you can use the Keyword Analyzer. Surfer SEO will simply have a look at your content and tell you how many times you need to enter your focus keyword in your article. Or if you have exceeded your focus keyword usage limit, then you can reduce it too.
As a result, you will no longer need to care about the perfect keyword density. As Surfer SEO will optimise the ranking sites for you and give you the perfect keyword density that you need to use for your website.
To get started with this tool, you will need to go ahead and launch Surfer SEOs keyword analyzer tool and enter your main keyword and your content.
After that, the tool will tell you how many times a specific keyword has been used in that particular article.
Also, the amazing part is that to help you with all the tutorials, Surfer SEO has a dedicated blog. You can simply head over to their official blog and you will find guides on how to use the Surfer tool for different purposes. So it will be easier for you to understand the tool in a better way and use it like a pro.
Missing Common Backlinks
Backlinks are one of the main factors when it comes to optimising your content. So once you are done optimising your content, you should reindex your post and wait for your post to get ranked. Then see how it behaves.
However, there will be certain times when you need to push your article up, and this is where you have to come up with a link building plan based on competitors’ common backlinks.
This is where Surfer SEO can help you out. It will prioritise a list of websites from where you should take a link back to your website.
So you can acquire the same links as your competitors have and easily outrank your competitor’s websites.
How to Find Untapped Keywords With Surfer SEO?
Finding the untapped keywords is the key to success. Also, finding the right keyword is the basis for any content marketing, SEO, or advertisement campaigns. And with the Surfer’s Keyword research tool, you can easily find keywords in all languages.
However, here are the top ways to find untapped keywords with Surfer SEO:
Having Same Terms
Once you launch the keyword research tool, you will need to enter your seed keyword. The SEO keyword is your main topic. Like, if you have a blog about Digital Marketing, then Digital Marketing is your seed keyword, and you want keywords that have a similar term.
So from the left-hand side, you can click on the Having Same Terms option. And it will give you ideas for keywords that contain your main phases. Additionally, you will be getting an estimated search volume for different keywords and detect the keyword difficulty.
As people on the internet mostly look for answers to their questions. Like which is the best digital marketing company? what things to consider while hiring a digital marketing company? and so on.
So if you wish to attract traffic to your website, you must answer people’s queries. To get started with this too, you will need to enter your seed keyword.
After that, go to the Questions option from the left hand side menu, and you will find questions that people search in Google. Along with that, you will get other details too, like volume and SERP similarity to your primary term.
How to Create Fresh Content With Surfer SEO?
If you wish to create fresh content with Surfer SEO, then the content editor is the perfect tool to get started. Using this tool, you will be able to get clear guidelines on creating content. Also, you can send content guidelines to your copywriter or content writer. So you can make sure that your content is written in a way its meant to be. It also makes sure that your content has these following SEO recommendations:
- Keyword usage
- Number of structural elements
- And so on
So start by clicking on the content editor button.
Using the content editor tool, you will get to know the suggested number of words that your content should be. The website calculates the word count based on analysed pages.
And as a content creator, your job would be to create your content with similar length. As the length of the text directly impacts the density of every phrase that you use in your content.
The Keywords Surfer SEO suggests they are kind of related to the main keyword based on what is ranking right now. So it is extremely important that you use those keywords in your content to make it more engaging and SEO friendly.
Also, you will get to see that the keywords are split up into:
- Primary Keywords
- Secondary Keywords
- Prominent Terms
- Other Terms
In case if there are keywords that do not meet your expectations, you can always click on them to remove the keywords from the list.
FAQ to Include
A good SEO is not always about coming up with great content. But it is a way to help the reader to offer all the information they might need. And when you do so, Google rewards you with rankings. Hence it is extremely important that you answer all the related questions to the topic. So the reader will find every information he needs under a single page.
And with the help of Surfer SEO, you will be able to find related keywords that you can use while creating content. Additionally, by adding questions to your answer, you will be able to stand a chance to show up in the featured snippet, or people also ask boxes in the search results.
Additional Notes For Writing
If you are outsourcing your content from external writers, then the Additional Notes features can be helpful. It will allow you to add all the additional information about the content.
Once you are done, simply hit the Final Customisation button, and you will find all the options. You can also share a unique link with your writers. So they can follow all the guidelines and additional notes that you have mentioned.
Even if your content does not require an editor, having this feature is extremely helpful.
If you are someone who uses Google Docs to write content, then there is a Google Chrome Extension from Surfer SEO that you can use. However, the extension is in beta mode right now.
But with the help of this chrome extension, you will be able to integrate Surfer’s Content Editor in Google Docs. As a result, it will be easy for you to optimise content super straightforward and make everything much convenient for you.
Surfer SEO Alternatives In (2020)
Surfer SEO Vs. Page Optimizer Pro
Surfer SEO and Page Optimizer Pro are two of the top SEO tools available out there. Both of the devices come with loads of amazing features and tools. As well as they have an affordable price for each month. But the question is which one should you pick?
Well, here is the answer:
Where Surfer SEO is better?
The best part of Surfer SEO is that it comes with a great user interface. The user interface is modern, slick and intuitive and is pretty easy to understand. So you can easily get started with the tool.
But if we talk about Page Optimizer Pro, well, it does not have a great user interface. And the tool mostly focuses on crunching numbers.
Tons of Metrics:
When it comes to offering you metrics for keywords, domains, or URL page optimizer pro does an extremely amazing job. It can easily analyse page structure, keyword density, LSI, and scheme. And this is the end of all the metrics that you are getting from the tool.
However, with the Surfer SEO, you will be getting all of the above metrics except Schema. But it offers you a bunch of other metrics too as it helps you with keyword analysis, site structure, page speed, and even basic backlink analysis needs.
With Surfer SEO, you will also be getting depth and quality keyword research experience. But in comparison to Surfer SEO, Page Optimizer Pro lacks keyword research.
Where Page Optimizer is better?
One of the best things that I like about page optimizer pro is the project based organisation. On Page optimizer pro, you will need to create a project for every keyword or domain you analyse. Also, you can create sub projects within the main project folder only.
On the other hand, Surfer SEO has a flat list approach. And I find page optimization pro’s approach better. As it helps you to organise things in a better way.
While with page optimizer pro, you can simply go ahead and open your project. But in the surfer SEO, you will need to scroll down and find the keyword you have worked on.
I have to say that Page Optimizer Pro has a great community. They have an active Facebook page, and you will be able to get all the answers to your questions. Also, by going to their video segment, you will be able to get valuable information and insights.
On the other hand, Surfer SEO also has a social community. But they have detailed content to help their users. But they are not really into helping their users out as Page optimizer pro does.
Page Optimizer Pro also comes with a schema as a metric, but Surfer SEO does not. However, it is a minor oversight only and it does not matter in most of the cases. But it would have been cool if we had the same feature in Surfer SEO too. And I am pretty sure, they would add the metrics near in the future.
Surfer SEO Vs. Cora
The next Surfer SEO alternative that you can check out is the Cora. If you are not familiar with Cora. Then let me tell you that, this is an on page analysis tool developed by people at SEO Tool Lab. And it is a pretty great tool to work with. Here is a fair comparison between Surfer SEO and Cora:
Where Surfer SEO is better
Cora is a great tool. But it also comes with an expensive price tag. You will need to spend $250 per month to enjoy the tool. And for a long time, Cora was the only player in the market. But things have changed now, and not everyone is willing to pay $3,000 per year for the tool.
But if you are someone who has a lot of money and time, then the tool is a great one for you. But if you are an average authority site builder, Surfer SEO will fit in your budget, and the price will go easy on your pocket.
The user interface of Cora can be satisfactory for a data analyst team. But if you are an average SEO or affiliate marketer, the number of features and information might not work for you. Working with Cora also can be a little hard.
As there is no dashboard and everything is in table/excel format only. But on the other hand, Surfer SEO is much easier to understand and get started with.
Surfer SEO Beta Features
As of now, Surfer SEO only comes with 4 additional features in the beta version. That includes common backlinks functions and a few others. But on the other hand, Cora is not really offering any new features.
And it seems like they are going to take a bit longer to understand their user’s needs and implement new features to their platform. But in terms of features, Surfer SEO is superior.
Where Cora Is Better
Number of ranking factors
The best part of Cora is that it measures up to 800 different potential ranking factors for each term or domain you analyse which is more than what you get from the standard SEO plan. Also, Cora’s data is pretty much accurate.
There are quite a lot of people out there who consider Cora as the beast of all the on-page analysis tools out there. But the question you need to ask yourself is, do you really need that much data?
Cora Outreach Tool
There is also a Cora outreach tool that you can use. And most of the digital marketing agencies would love to use the tool.
And with the help of this tool, you will be able to generate a Cora on-page road map for a potential client. And then you can hit your clients with an HTML email with the report embedded in it.
Surfer SEO Vs. Website Auditor
Finally, I have the Website Auditor. It is a bit different tool compared to other ones. As it is not a cloud-based tool. So you have to download the software and install it on your computer. It is a part of the SEOPowerSuite, and you can download it on your Windows, Mac, and Linux machines.
However, here is a comparison between both of the tools:
Where Surfer SEO is better
Specialist vs. Generalist:
The website auditor is basically a general-purpose on-page and site optimisation tool and it has a little bit of everything. But if your goal is to get started with proper co-relational on-page SEO, then Surfer SEO is a better choice.
It offers you a level of analysis that is not possible with a website auditor at all. Overall, I have to say is that a website auditor is still a new tool in the making. And it needs to learn a lot.
The good thing about Surfer SEO is that it pulls up data from the top 47 pages in Google for your search query. But on the other hand, website auditors bases it’s metrics on the first page of the SERPs only.
Whenever it comes to collecting and analysing LSI keywords, Surfer SEO does the best job. With the help of surfer SEO, you will get to know what pages use those keywords, how many counts per page, and overall keyword density for each page.
Website auditor is also capable of generating a keyword list but it is not really detailed. Hence, not so helpful.
Where Website Auditor is better
The website auditor is extremely cheap, and you can get a professional license for under $130, which is a one time cost only. So yes, you will get to save a lot of money. On the other tools, you will need to pay a monthly subscription fee.
However, you should know that you will have to pay a separate monthly fee for algorithm updates after your first six months of usage.
The software gets way too many updates, and it seems like every time you are going to launch the software, you might see an update. And this might be annoying in your case. But on the other hand, the tool is only bringing you the latest Algorithm updates from Google, which is important.
How Much Does Surfer SEO Cost?
Unlike many other tools, Surfer SEO does not cost you a lot. It comes with three different plans which are Basic, Pro, and Business, and they cost $59/month, $99/month and $199/month, respectively.
However, as this tool is a new one and I get that you do not want to trust this tool right away but what you can do is sign up for a trial plan and check out the features that Surfer SEO is offering.
You can get a 7 days trial for $1 only. And after the trial ends, your subscription will not get automatically renewed.
However, if you compare the tool with its best competitor, which is Page Optimizer Pro, well, it has two pricing categories. These categories are the Single User Plans and Agency Plans.
You can get a starter plan for as low as $10 a month, and with this, you will be getting 5 reports per month. Also, if you want additional reports, you will need to spend $2.
Granted that this only gives you 5 reports (analyses) each month, but you can buy additional report “credits” for $2 each.
There are also the Basic, premium and Unlimited plans which are available and it comes with 7 days trial period as well.
However, Surfer SEO’s hobby plan costs you only $29.00 per month, and it is super affordable. You can bill on a monthly basis if you do not want to get a yearly plan. Also, with this hobby plan you will get access to 5 SERP Analyzer per day, 5 content editor each month and 5 NLP analysis each month.
In-depth Surfer SEO Video Review
Check out our in-depth SurferSEO Video Review here.
Surfer SEO Pros
- With Surfer SEO, you will get all the data in charts and graphs. So you can easily understand them.
- There is an audit tool that helps you with actionable steps based on data averages.
- It comes with the SERP analyzer, which offers you deep competitor on-page insights.
- You can easily filter for individual competitors and SEO factors.
- The content editor can help you to optimise your content in a better way.
- It comes with Google docs integration. So you can manage your content in a better way and optimise it.
- The account access is not limited, and unlimited users can use it.
- It comes with reasonable pricing.
Surfer SEO Cons
- The surfer SEO suggestions will not have a positive effect all the time.
- The suggestions can be a bit aggressive and it will not suit the content readability at all.
What SEO Experts Say About Surfer SEO
Surfer SEO Review Conclusion:
Overall, Surfer SEO is an excellent tool for everyone who is looking for a data drive analysis tool. It comes with a great interface and comes with an affordable pricing, which will surely go easy on your pocket.
The tool offers you the ability to tweak your content and optimise it in a way that you will get better SEO results. Although the tool is quiet now compared to all the other names in the market.
But within a short period of time, this tool has gained a lot of popularity and offers a great service. So go ahead and check out the tool to see how it is working for you. We hope, our Surfer SEO Review suits your purpose well and have helped you get detailed insights into the Surfer SEO tool.
If there is anything you want to ask, then do feel free to comment below, and I will surely help you out with your query.