SE Ranking Review 2021 Best SEO Software for Agencies (Pros & Cons)

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Ease of use
Value for money


  • 100% accurate keyword rank tracking
  • In-depth website audit
  • Page Changes Monitoring
  • 3+bln keywords + Keyword research by Google autocomplete
  • Snippet Crawler
  • Powerful reporting tool
  • Backlink monitoring
  • Competitor analysis
  • Social Media Analytics and Management
  • SEO/PPC Competitor Research
  • Lead generator tool is also a great addition to your SEO toolbox as an agency
  • SEO reporting feature is killer


  • Better pricing options needed
  • Sometime audit reports are not accurate

Price:$ 9.99

Today I am going to do a review of the best SEO software for Agencies.  With SE Ranking SEO software is one of trusted SEO tools for agencies & I am personally using this tool for my digital marketing agency

Someone asked me a few days back while I was attending an event as a speaker: “What are the top 5 things a blogger or online influencer should take seriously regarding SEO?”

They asked me for 5, I listed 7! It took me less than 5 seconds to write them down as this is what my forte is. My list included the following 7 aspects:

Search Engine Optimization, or as we commonly call it an SEO, is a term that includes a vast array of actions and parameters. SEO itself is a category that consists of numerous sub-categories. Today SEO itself has become a business and SEO Consultants like myself make a living doing just that.

Unfortunately, a big number of people today think that SEO is only about getting ranked in search engine results, which is not completely true.  SEO consists of all the terms I mentioned above and many others as well.

Bottom Line Upfront : 

SE Ranking may not be the best choice compared to Ahrefs, SEMrush, and others. However, it is arguably the most desirable choice for SEOs looking the most value for their money. SE Ranking covers everything you need from an SEO tool , social media reporting and continues to improve over time. Take advantage of SE Ranking free 14-day trial to get acquainted with, you know, one of the most trusted SEO platforms.

SE ranking G2 reviews G2 ranking SE ranking

Tools for SEO

SE ranking for SEO agencies

Naturally, since there are so many things involved under SEO, there are apps, software, tools and services that help you implement your SEO strategies in the most efficient and effective way. While some tools are meant for one or two specific activities, there are others that can handle a variety of SEO tasks.

Most of the popular tools like SEOJet, DripRevolution, SEMrush and Rank Tracker focus solely on analyzing, tracking and boosting a website’s search engine rankings. While some unique tools like SE Ranking you can cover a lot of different SEO projects like website ranking, keyword suggestion, competitor analysis, backlink monitoring and much more.

Let’s dive a bit deeper in SE Ranking functionality & how it can be useful for SEO agencies. Here I will give you a comprehensive description of all the advantages, disadvantages, features and specifications of this tool.

SE Ranking Review: Brief Description : Best SEO Software for Agencies

Seranking review online

SE Ranking is a cloud-based SEO platform that provides a complete package of tools for website ranking, keyword suggestion and grouping, comprehensive site audit, competitor analysis, backlink monitoring, automated professional reporting, and much more. This tool works great for small business owners that want to do SEO on their own or to check their SEO pro performance as well as for SEO gurus, online marketing professionals and digital agencies.

Apart from the standard SEO tools, SE Ranking offers a bunch of additional great features like White Label and Lead generator, that are particularly useful for agencies and Marketing plan and social media auto-posting that are very useful for business owners.

I will show you how you can use this tool for your own agency for tracking client performance in SERP’s. 

Why SE Ranking for Agencies? Best SEO Software for Agencies

SE Ranking for agencies

Like I’ve mentioned earlier, there are hundreds of different SEO tools and platforms available on the market today and the majority of them are serving a different purpose. With the growing number of tools and services these days, it becomes hard to understand the differences and the advantages amongst them.

SE Ranking offers ALL IN ONE VALUABLE SEO TOOLS, including social media management, page changes monitoring, and some extra options that you won’t find in any other systems. All on the platform within the same user-friendly interface.

This allows you to complete all your SEO checkups and activities with no need to switch between tools which makes it cost-effective and efficient.  

Measure Your SEO Success Daily With SE Ranking

SE Ranking customer testimonials

Your preferred customers want you onboard as they can’t make it to the top on their own, whatever you do for your customers’ SEO, your ultimate goal is to make their websites rank high on Google top positions. You want to make sure that you use the best reliable SEO tool.

SE Ranking’s tracker is top notch accurate and powerful SEO tool. It checks rankings in all major search engines for any target location and even tracks Google maps and Google ads results along with featured snippets. This way your customers will love it.

SE ranking tools features 

Learn How you can outrank your competitors

Keeping your enemies closer rule applies to SEO as well. To get quick insights into the customer’s niche, agencies use SE Ranking’s SEO/PPC Competitor Research tool.

Paste your client website into SE Ranking dashboard, and in a few minutes, you’ll know its major SEO competitors, will learn how they rank in organic search and estimate their paid traffic expenses. You can also use the tool to easily find some missed keyword opportunities.

Build Up Customers’ Trust with Reporting Easy as ABC

Even if you have the most loyal customers ever, they’ll still want to know how things are going. With SE Ranking, keeping them posted on your progress is a breeze.

SE Ranking: List of SEO tools which can be used by agency

SE ranking testimonials reviews

  • Keyword tracking (Desktop & mobile)
  • Keyword suggestion tool
  • SEO/PPC Competitor Research tool
  • Social Media management
  • Page changes monitoring
  • Unique Online Marketing Plan
  • Competitor research
  • Powerful reporting tool
  • Backlink checker/Backlinks Monitoring

SE Ranking Features in Detail: Best SEO Software for Agencies

Se ranking tool SEo

The purpose of developing SE Ranking was to include the most useful SEO tools for marketers and digital agencies on a single platform. They aim at providing a cost-effective solution for all types of business models and marketing expertise. SE Ranking is one of the popular SEO tool for the agencies. 

Precise mobile and desktop rankings

SE ranking tools features

This is one of the best features in SE Ranking which allows you to accurately track daily keyword rankings for mobile and desktop results in popular search engines like Google, Bing, and Yahoo. This is very helpful feature for agencies, SE Ranking gives you the best results in terms of reporting and collecting data for your customers.

This tool also provides extra information on search visibility and traffic, thus allowing you to make timely website changes and optimize your SEO tactics on the fly.

Moreover, there is further integration with Google Analytics and Google Search Console that is really helpful in analyzing search queries that drive traffic to your website along with Google Maps tracking as well.

Advanced keyword suggestions

Se ranking backlinks checker

Everybody knows that a good set of short-tail and long-tail keywords is always important for maintaining the right keyword density. SE Ranking suggests you the most exact ones that are filtered by popularity with detailed statistics on keywords based on competition, suggestion bid, monthly search volume, rankings and the number of search results.

SE Ranking has a further expansive internal keyword database with records of more than 2 billion unique search requests for you to choose from.

Detailed SEO website audit

SE ranking audit features

SE Ranking’s website audit tool can not only check out the main parameters of your clients’ websites, but it even shows all kinds of SEO errors, technical issues and content-related mistakes that you would need to fix to gain better results.

Agencies can use this powerful SEO tool to take their website through a thorough check up against more than 70 parameters and keep their attention on the key glitches.

Social Media management

Se ranking social media mentions

It is an obvious and observable fact that every SEO project goes hand in hand with a social media strategy. Thus, having a social media management tool that maintains this balance right at your fingertips is very useful and convenient.

The SE Ranking system is one of a few that provides a tool for auto-posting and scheduling updates right within the SEO platform itself. You no longer need to run your social media manually or use third-party tools like Hootsuite.

Page changes monitoring

SE Ranking another best feature for their customers called Page changes monitoring. This feature allows you to keep track of any changes that take place on ANY website. This is very useful feature for digital agencies so they track their customer progress.

For example, if some new keywords were added to the site, or someone changed meta tags or removed outbound links in your posts, you will be instantly notified about all these changes before search engines indexes them. This small process will help you efficiently make the necessary adjustments before the changes affect your SEO efforts.

Unique Online Marketing Plan

A structured guide with custom forms to present and get things done correctly and impressively is always needed while running an online business or blog, whether you are a newbie, an experienced guru, an agency, or a freelancer.

SE Ranking offers this feature in a quite deployed way. Their Marketing plan is much more than just a checklist and truly is a comprehensive step-by-step guide developed based on the best practices. To be honest, online marketing plan by SE Ranking is the best one I’ve used so far.

Powerful reporting tool

This is my favorite feature as agency owner, I love how SE Ranking helps you to get powerful reporting for your customer projects. 

For agencies this feature is very much helpful and SEO ranking does great job by giving detailed report.

This feature allows you to create detailed and professional reports that help webmasters, marketers and agencies to avoid routines while working with the clients or checking the results of their SEO efforts.

You can add to your document any valuable sections, and adjust your reports in the way that suits you the best. These reports are available to be created in different formats like PDF, XLS, HTML, and CSV with various available options for agencies. SE Ranking provides powerful reporting for your customers, SE Ranking gives detailed analysis on social media traffic, SERP ranking progress, website audit, financial report & marketing plans. 

Competitive research tool

SE ranking competitors tracking

This effective feature allows you to discover your competitor’s keywords and ads for paid and organic search. This will help you to optimize your SEO tactics to win over your competitions and stand out as the best in your niche.

Backlinks checker: 

Backlinks Checker Seranking

SE Ranking offers a backlinks checker for your business website and agencies can use this feature to check for the backlinks for their customers.  Agencies can looking for domain trust and page trust as parameters to check how much powerful domain is and what kind of backlinks you need to acquire for your customers. 

Backlink Monitoring

Backlinks checking in SEranking

SE Ranking provides a detailed backlink monitoring for your customers, as an agency you always need to monitor backlinks and see which backlinks are still active and passing SEO value to your domain. 

SE Ranking Customer Reviews :

SE ranking customer reviews

SE Ranking helped our business increase efficiency and efficacy

We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

John Sammon
Founder and CEO at Sixth City Marketing


Perfect fit for our marketing agency

After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.

Harm Hendriks
Owner at Premium Online


Most comprehensive SEO tool I’ve used

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.

Joe David
Founder & Marketing Consultant at Rochallor Digital


A very complete SEO Tool

The tool is very complete: keywords planning and tracking, backlinks analysis, competitions research… A very few SEO software provides all those features in this price range. Although, the customer experience is optimal: the UI is clear and intuitive and SE Ranking’s people are very kind, empathic and helpful.

I also loved that, before ever reaching out to ask for a trial account or set up a sales call, they have a demo account where you can actually play with the tool and see what the features look like beyond just a screenshot.

Nirina M. Razanamparany

Software Engineer | Co-Founder at Code & Scale

SE ranking customer feedback reviews
SE ranking customer feedback reviews

SE ranking customer feedback reviews

SE Ranking: Plans and Pricing

SE ranking pricing plans SE ranking SEO tool

SE Ranking offers 3 different, but all affordable plans to choose from. Each of these plans are priced differently according to your specific business needs.

The features mentioned above are just the highlight and a fraction of the features that SE Ranking is offering. If you are not ready to choose the plan yet, you can sign up for a 14 day free trial (no credit cards required) to see how their tools work for you before making a purchasing decision.

SE Ranking On Social Media : SE Ranking Webinars & Useful SE Ranking Tutorials



Conclusion: SE Ranking Review (Best SEO software for the Agencies & Professionals)

SEO software features - SE Ranking Review

Today we have hundreds of different SEO tools and platforms to choose from.

SE Ranking offers a really unique tool which, in my opinion, could replace all others as it contains all-in-one tools that’s ever needed for any SEO project. The platform allows you to complete your work on one single platform, using the same user-friendly interface which is convenient, effective and efficient at the same time.  

SE Ranking is one the trusted SEO tools for the agencies and I would highly recommend for digital marketing agencies to try SE Ranking as a trusted SEO tool. 

So basically you won’t need to look for different tools to complete different SEO tasks as you will get everything you need in one package at pocket-friendly prices.


2 thoughts on “SE Ranking Review 2021 Best SEO Software for Agencies (Pros & Cons)”

  1. Hi Jitendra,
    I personally use SE Ranking for keyword research and competitive analysis and I can say that it is a great SEO tool. There is no exalt in saying that it is a better SEMrush alternative.

    -Nitin Dabas


Leave a Comment