After all the grinding & hard work, these are the tools that will help you bear fruits. Watching your business grow and attract more clients is the fun part of having a start-up. Although the process of marketing can be quite tedious and unrewarding at most times. However, I’m really fond of Wishpond & Mailchimp as they are here to make your lives so much easier by providing you with automated solutions.
No longer will you have to rely on marketers or salesmen for your marketing needs. Wishpond & Mailchimp are two marketing tools that go about this job in slightly different ways. They provide easy to use and practical solutions that anyone can learn to be a master marketer. Understanding them thoroughly and knowing their strengths & weaknesses can help you choose the ideal tool for your business. So I would like to talk about this by comparing them head-to-head on various spheres like main features, pricing, customer support, etc. After reading through, you will have a clear understanding of which marketing tool to choose for expanding your business. Let us get to it then.
Table of Contents
Wishpond vs Mailchimp: Basic Overview
Wishpond & Mailchimp are used by business owners as well as marketing agencies to achieve more growth. Mailchimp focuses mainly on providing solutions for email marketing needs. Wishpond is more of a total marketing solution that provides a variety of marketing features.
Founded in Canada way back in 2004, Wishpond has developed into a reliable brand in the marketing industry. Their marketing platform provides a variety of services like landing page building, activity tracking, email marketing, etc.
You can also integrate Wishpond with several other tools. This makes Wishpond an all in one marketing tool that is perfect for almost any type of business. Apart from marketing, they also provide a lot of customization options to better suit your brand.
Mailchimp was founded 19 years ago by two web designers in Atlanta, USA. Like Wishpond, Mailchimp is also a marketing tool that is known for its email marketing services. It is a cloud-based software that simplifies your marketing needs for a large database. It is done by setting up sequences to target a particular type of audience.
Mailchimp helps small to medium businesses in streamlining their marketing needs and overseeing customer satisfaction. Apart from email marketing, there are also options for sending, voicemails, faxes, and even postcards. Mailchimp can bring all your marketing needs under one roof by integrating with several services to further aid your business.
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Wishpond vs Mailchimp: Ease-of-use
Wishpond: Ease of use
Wishpond , although easy to learn, will take some getting used to as it comes packed with a lot of features. But Wishpond provides free training for you to get more assimilated to their software through articles, eBooks, and webinars.
They will also provide you with free access to Wishpond academy that contains everything from getting started to increasing your client base. You can also book a live demo according to your convenience. The learning curve with Wishpond is a little steep. But once you get the hang of it, you’ll be able to seamlessly orchestrate marketing automation.
Following are the main areas you need to learn to master Wishpond:
Mailchimp: Ease of use
Mailchimp is an easy to use email marketing tool. Their interface is quite user-friendly and straight forward. They have a very helpful blog that contains information describing every step in detail. Mailchimp also provides video guides and tutorials on all the features that they have.
To utilize Mailchimp to the fullest, you will need to learn about:
- Accounts – Setting up accounts and invoices
- Audiences – Importing contact & managing them
- Emails – Mastering everything about email delivery with Mailchimp
- Design – Customizing landing pages, emails & websites
Verdict: Neither of these tools is difficult to use. However, Mailchimp is user-friendly and a lot less complicated compared to Jungle Wishpond and hence takes the win.
Wishpond vs Mailchimp: Key Features & Benefits
Wishpond vs Mailchimp: Security
Leads generated and their contact information is the lifeline of any online business. Hence it becomes paramount to ensure the protection of that data. Any loss or theft of client information could be disastrous for your business. The various data stored by marketing tools are:
- Cardholder Data
- Client Confidential Data
- Company Confidential Data
- Personal Data
Wishpond complies with information security risk management policies to keep all your data confidential. The data presented to Wishpond is stored in third-party infrastructure service providers. These are the measures taken by Wishpond to keep your valuable data secure:
- The Wishpond office network is centrally monitored.
- Entry into data center facilities is for authorized personnel only.
- All points of connectivity in the Wishpond network are protected by firewalls.
- Any potential loopholes in IT systems are taken care of as fast as possible.
Mailchimp follows The United States Securities & Exchange Commission policies to keep all your data secure and confidential. The measures that are taken by Mailchimp to ensure safety & security of your data are:
- All data is mirrored and regularly backed up on different servers.
- Mailchimp utilizes multiple MTAs to store data. These are state-of-the-art centers located around the US.
- All data that is transferred between the applications, platforms, and servers are flown with Transport Security Layer (TLS).
- Regular security tests are conducted with the help of various third-party vendors. Any vulnerabilities found are fixed immediately.
- Brute force protection is provided to all Mailchimp login pages.
Verdict: The security features provided by Wishpond are not very reassuring. Mailchimp wins this round by providing water-tight security when it comes to the protection of your data.
Wishpond vs Mailchimp: The Pricing Battle
Wishpond vs Mailchimp: Customer Support
Wishpond: Customer Support
Wishpond has an extensive support system to answer any queries or solve any difficulties you may face. There are hundreds of articles in their knowledge base that you can browse through.
Their live chat support is quickly responsive. Listed are the various kinds of support Wishpond provides for their clients:
- Email support
- Phone line support (Only for Rapid Growth subscribers)
- Live online chat support
- Training with virtual classroom
- Online community forums
Mailchimp: Costumer Support
Mailchimp boasts of having an award-winning 24/7 customer support service. Multiple reviews online have proved their support system to be very satisfactory. Their tutorials are available in multiple languages like Spanish, French, Portuguese & Dutch, apart from English. Listed below are the types of support given by Mailchimp:
- Email support
- Phone line support (only for premium package subscribers)
- Training with virtual classroom
- Online community forums
- Raising tickets
Verdict: Both Wishpond & Mailchimp provide excellent customer support. But Wishpond just about clinches this round by providing their customers with live chat support.
Wishpond vs Mailchimp: Languages Supported
Wishpond supports these languages:
Mailchimp is only available in English even though their support section has info in multiple languages.
Verdict: Wishpond easily wins this round by being available in 6 languages.
Wishpond vs Mailchimp: Pros
Frequently asked questions
👉 Is Mailchimp easy to use?
Absolutely! Mailchimp is very easy to use. Its interface is quite user-friendly and straight forward. They have a very helpful blog that contains information describing every step in detail. Mailchimp also provides video guides and tutorials on all the features that they have.
👉 Does Wishpond provide customer support?
They provide very efficient customer service. Wishpond has an extensive support system to answer any queries or solve any difficulties you may face. There are hundreds of articles in their knowledge base that you can browse through. Apart from that, they provide live chat support, email support & phone support.
👉 What does A/B testing mean?
A/B testing is also known as split testing. It used to compare among 2 versions of a marketing asset like email, SMS, etc. to determine which works better. This is very useful as it will let you know which type of content returns more value for you.
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The Final Verdict: Wishpond vs Mailchimp Comparison
After a tight battle, I beleive that Mailchimp wins the battle with Wishpond by taking home most of the rounds. Mailchimp provides better value for money by giving you useful features at low costs. However, Wishpond is no pushover either. Their landing pages & SEO optimized templates are guaranteed to make your business grow. In the end, there is no wrong choice here. These are two of the best marketing tools you could want for your business.
I hope this post suits your purpose well. You can share this post on social media channels such as Facebook, LinkedIn and Twitter. I wish you All the best and I hope you select the best tool for your business.