Ontraport vs Infusionsoft 2022: 🚀Which Is a Best Marketing Automation Tool?

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Ontraport is a software that helps you to make your own internet-based business which involves email marketing with facilitated options and also a sales manifesto which includes CRM for small businesses.

Infusionsoft by Keep is a company offering email marketing and sales platforms for small enterprises. In addition, it accounts for vendor management, CRM, marketing automation, e-commerce, etc all in one house

  • Email marketing
  • Affiliate marketing system
  • Customer relationship management
  • Customer Relation Management
  • Maintain the traffic reports and CTR
  • One of the finest software for marketing and sales.
  • Provides various templates.
  • The funnels you build will be readily shared and simultaneously earn commissions.
  • Advanced audience and lead segmentation
  • Catch up with all your leads in one single click
  • Emails made easy
  • It has a standard plan which restricts the number of funnels, pages, and customers.
  • Tricky tools.
Ease of Use

Ontraport is a great CRM management tool and has excellent workflows utilizing campaigns & sequences. I like the ability to checkout with Credit Card or PayPal. The reporting is easy to utilize.

Ontraport is very inclusive but it’s not easy to use

Value For Money

The most obvious benefit of Ontraport is the affordability of its service.

Infusionsoft is best suited for small to medium-scale businesses that have an employee strength of around 100.

Customer Support

With the award-winning Customer Support team, you have direct access to highly trained and dedicated Ontraport experts. But timings are there

Chat support (24/7)

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Are you looking for an Unbiased Ontraport Vs Infusionsoft 2022 comparison, don’t worry I got you covered.

I know you landed on this page for a reason your business needs a secondary automation hand to take up some of your responsibilities.

Every business’s persona experiences great chaos when it comes to handling the affairs of sales and marketing, especially managing marketing campaigns, customer data, and lead generation.

Consequently, this paved the way for the two most popular companies namely, Ontraport Vs Infusionsoft in the ‘Business Automation’ domain. Both of these systems are best in their own ways.

CRM (Customer Relation Management) software, lead capture, marketing automation, and e-commerce sales tracking are some of the major services provided by both of this software. With that being said, both of these require an outlay of time and money.

Bottom Line UpfrontClients searching for a service that integrates email marketing with customer relationship management and sales assistance will find a lot to like in both Infusionsoft by Keap and Ontraport. If this is what you’re looking for, then continue on. When comparing Infusionsoft with Ontraport, it appears that the former places a greater emphasis on the former’s simplicity and accessibility.

Before considering the more involved Ontraport, I would recommend trying out the free trial of Infusionsoft if you are just starting out with a small business or if ease of use is your top priority. Infusionsoft has a lot of the same capabilities as Ontraport, but it’s much simpler to use with.

Ontraport vs Infusionsoft

In conclusion, many people now will be in great perplexity when it comes to the point of selecting any ONE among them. So, how about I discuss the works of Infusionsoft and Ontraport? I’m going to give you a detailed comparison of both the tools

Ontraport vs Infusionsoft 2022 | 🚀The Ultimate Comparison (#1 Reason)

Infusionsoft Overview

More business fewer works; that is what the first line of their website says. Every entrepreneur wishes that he had eight arms when it comes to tackling the market needs and campaigns for their company.

Infusionsoft Overview


Infusionsoft by Keep is a company offering email marketing and sales platforms for small enterprises. In addition, it accounts for vendor management, CRM, marketing automation, e-commerce, etc all in one house. It is an important part of the business because it houses all content management at one central location.

Related Read: Infusionsoft vs Kartra Comparison

Ontraport vs Infusionsoft: How does the Platform Work?

It is an all-in-one solution to calm down all the chaos involved with your business. Furthermore, it helps business owners to encompass many beneficial aspects namely growing contact lists, creating advanced scenarios, lead scoring, customizable marketing campaigns, advanced reporting, and customer-vendor management.

Infusion soft is associated with 2 main things which are:


Email marketing is nothing but a technique where one can advertise their company’s commercial messages etc to many people around through emails. This helps the company to gain many profits as email is one of the primary modes of communication.

Infusionsoft - Email
An average email has a CTR ( click-through rate ) of about 18% and in the current market, email marketing generates more leads than any other marketing channel. Infusionsoft allows you to create your lead list, target them in different categories, and design the email according to your need.

With its advanced audience segmentation techniques and built-in landing page system, you can grow your customer database from hundreds to thousands in no time.

  • CRM:

No calling day and night or managing innumerable data records in the monotonous excel sheets with Infusionsoft Customer Management. CRM stands for Customer Relation Management. This enables you to build up an effective relationship with your customers.

This helps to contact your customers in many ways like a text messages or voice mail or postcards etc.

Moreover, it even enables one to schedule calls with the representatives and also provides a special approach where we can segregate the customers into groups which eventually can help one to maintain effective management between all the clients.

It makes you get rid of all the chaos and helps to follow up with the prospects and customers at the same time with a single arm.

Likewise, we can even store general contact information for example birthdays, meeting schedules, emails, etc which can make one get rid of multiple numbers of sticky notes.


And then it involves something known as lead score, which is primarily measured by the number of clicks on the links shared, forms filled, and attention paid to the regular updates that you provide your customer with.

If the score is high then we can conclude that the customer has been loyally paying interest and engaging with your firm The other way around if the score is low, it means that the customers are not connected appreciably and hence would pave a way to improvise the drawbacks in your marketing.

This hint of the lesser engagement of the customer offers you a second chance to work over your market strategies and design them to retain engagement and ROI.

The CRM part of Keep is considered as the most efficient way to connect with the customers. As many of us know classical business involves a huge number of spreadsheets, documents, and many other Data handling.

But, Keap’s Infusionsoft had reduced all those hectic deeds onto a single platform where one can enjoy the work with perfect data maintenance and less manpower.

Infusionsoft Pros and Cons

 Infusionsoft CRM Pros: Organize the date perfectly

  1. Advanced audience and lead segmentation
  2. Enhanced communication with your vendors and customers through reminders
  3. Catch up with all your leads in one single click
  4. Update your clients with regular work status
  5. Emails made easy
  6. Maintain the traffic reports and CTR

Infusionsoft Cons

  1. Imprudent features.
  2. Tricky tools.
  3. Expensive.
  4. Excessive email errors.

After Infusionsoft:

In a recent survey, it was proved that 67% of users agree that Infusionsoft helps to have better followers and 56% of people agree that it improved customer relationships.

It gives a whole insight into sales performance and many other things which are considered the key points for a successful business. The best part is that it starts off at $199 per month.

Well, this is a crisp introduction to what is Infusionsoft. Now, on the other side of the coin let us discuss Ontraport.

Overview Ontraport:

Ontraport is software that helps you do your own internet-based business involving email marketing with facilitated options and a sales manifesto including CRM for small businesses.

Moreover, it provides a Marseilles platform, payment techniques, refunds, and also an affiliate marketing system. But if it comes to your own product, you may also require affiliates which can in turn sell for you on commission grounds.

 Ontraport Overview

Now, Ontraport will trace those sales and finally, you will be able to pay your affiliates systematically. It is a development software in business for entrepreneurs, individuals, businessmen, and small business particulars. It was founded by Landon Ray in the year of 2006 and the headquarters of Ontraport is located in Santa Barbara, California in the United States.

Ontraport vs Infusionsoft: Features

Ontraport provides us with appreciable CRM features which are Customer Relationship Management. And CRM is all about guiding you to contact potential customers with a suitable channel for the right product at the right time.

It effectively develops your business skills and also helps you to automate the whole process using enhanced filtration, channels, and techniques.

Astonishingly, it is also one of the biggest autoresponder systems which made many of us start doing business or become self-employed. It also includes Web development, E-commerce, Landing pages, Sales Force Management, and Membership software.

Ontraport is a “complete system” which includes;

  • Email marketing
  • Sales platform

Ontraport- Landing Pages

  • Affiliate marketing system


  • Customer relationship management

Ontraport- Features

  • Automation
  • Membership sites
  • Any of their services “done for you”.

Ontraport Ontraport vs Infusionsoft: Working

Every business starts with a simple idea of selling a good or service. Now that requires perfect marketing to generate leads, manage them, follow them up and advertise; Ontraport has it all set for you.

Moreover, you need not worry about investing your time and creating your commission basis or sales funnel, Ontraport has it covered. It gives you an idea of developing low-cost tripwire products to draw customers’ attention to your business. You also need to excel with suitable ‘Up sales’ and other OTOs that orderly can revamp your principal product oblation.

Generating the sales funnel, and content management levels like Middle, top and bottom sales funnel content is very handy with this software.

You can automate customer awareness with Ontraport as well. Going from Awareness to consideration to the final decision-making, Ontraport will never fall short of content management and marketing automation tools for you.

Ontraport Pros & Cons

Ontraport Pros

It comes in with a built-in metrics dashboard where you can easily add metrics that have to deal with your customer base. Different aspects of each and every one of your customers can be stored and used while opting for your marketing plan.

You can easily sort out things like new customer auto-complete data, deal reports, client response, and other automation required. It also has an Email marketing service and tracks customer actions as to which products they bought, last order date, and membership site. It also includes:

  • One of the finest software for marketing and sales.
  • Provides various templates.
  • Effective recruitment process in the learning program.
  • Effective communication with paying customers.
  • Email marketing.
  • For each and every update, software gets improved.
  • The funnels you build will be readily shared and simultaneously earn commissions.
  • 14-day demo version.

Ontraport Cons

  • It has a standard plan which restricts the number of funnels, pages, and customers.
  • It has an abrupt learning curve and hence we have many things to learn.

Infusionsoft and Ontraport: Comparison

Both of these companies are pretty impressive in their own magnificent way when it comes to the point of output. But, on the other side, they do have some flaws. So as of now, we have already discussed what the roles of each company are. Now, let us see which one excels in some required aspects.


Infusionsoft was established in the year 2001 and consequently, Ontraport was established in the year of 2006. Both companies work on the same industry requirements but the trust establishment pointer goes to Infusionsoft.


When it comes to the matter of tag management both the companies are equally good. ONTRAPORT:

The tag manager can categorize tags by groups. Inside the campaigns, we can automatically tag contacts. Ontraport enables you to automatically add a contact’s tag based on their actions within the drive. Here one can set a level and when one reaches that limit, one will get tagged automatically.


Infusionsoft enables you to classify the tags within the system. We can even have multiple tags under the same category. We can have great automation of campaigns, and sequences, and also we can tag people very efficiently based on their responses to our regular campaigns.


E-commerce refers to buying or selling goods online. As a result, it involves many things like payment and reviews, etc. So, both the systems came up with their own ideas in order to calm down the market pain regarding these aspects.


This offers a built-in, e-commerce management area used to make product listings and would provide better subscription management.

We can follow up with every buyer and can also provide customers some complex offers which involve subscription management, free or paid trials, smart order batching, and many more. Moreover, it automates your collections management to recapture more charges and save more customers.


Once you install Infusionsoft to your business website, it automatically helps you to gather the payment details and connects with payment sites like PayPal or merchant accounts like Nexus, Stripe, and many more. It also allows the customer to add and remove items to a shopping cart.

Creating discounts and up-selling further can also be done. In conclusion, this would help you to drive more traffic to your side.

Ontraport vs Infusionsoft: Pricing

Both the software empowers small business owners to create campaigns, and build professional-looking email and landing pages with readymade templates. But let us see at what costs:


Ontraport provides many exciting features including contact management, lead tracking, email marketing, CRM, e-commerce, marketing analytics, and many more.

It also offers you a free trial for 14 days and after that, it has four tire options where the basic tire would itself offer twice the contacts compared to Infusionsoft.


If you are not satisfied with the features offered you can claim a refund within 30 days of activation.


Infusionsoft includes one user account, contact management, marketing automation, and unlimited emails. We can find reports and statistics inside Infusionsoft itself. the pricing starts at 199$ per month. It has three-tier options where it offers 500 contacts in the basic tier.


Coming to the analytics view Ontraport is very inclusive but it’s not easy to use.  On the other hand, Infusionsoft is pretty impressive but has expensive pricing and strict email delivery.

Ontraport vs Infusionsoft: Best Alternatives

1) Salesforce CRM

Salesforce - Ontraport vs Infusionsoft alternative

Salesforce is an adaptable customer relationship management (CRM) platform that enables businesses of any size to increase sales, streamline operations, and improve decision-making quality in order to grow more quickly.

With Salesforce CRM, your sales team will have access to real-time customer data in a centralized location, as well as insights provided by dashboards and reports.

Businesses that have never used Salesforce before may struggle to get started. It is advantageous to have a wide range of functions; however, this can frequently make the process of configuring them more difficult.

It is strongly advised that this be taken into account so that new users are not surprised by how long it takes to become acquainted with the system.

Plans that are tailored to each customer’s specific needs in terms of size, cost, industry, and business requirements. Contact their customer service representatives or the relevant vendors to request price quotes. The initial number of users allowed is five.

2) Hubspot

Hubspot - Ontraport vs Infusionsoft alternative

Over the last decade, HubSpot’s inbound marketing platform has been a driving force behind the expansion of over 100,000 small and medium-sized businesses.

HubSpot is the industry leader in marketing automation software. They have certified 330,000professionals and make their platform available in over six languages through the app marketplace. Users who want to expand their businesses can also choose from 650 different integration options.

The use of live chat can provide a new way of connecting with your clients or customers.

When your small business tracks its leads, your sales department is better able to understand and capitalize on the leads’ progression through the sales funnel.

Meetings can be automatically scheduled, which simplifies scheduling and saves time for both parties.

You will be able to track the progress of an email sent to a sales prospect’s inbox at any time after it has been sent.

Furthermore, HubSpot will notify you whenever a lead or customer opens an email you’ve sent them.

Marketers will benefit greatly from HubSpot’s contact management features.

For a CRM that does not charge you a monthly fee, it is extremely easy to use.

Hubspot has monthly pricing available.

If you want to use any of HubSpot’s other services, however, they are as follows:

For a monthly fee of $45, you will receive 1,000 contacts.

Professional (six hundred dollars): two thousand potential commercial partners

The Enterprise plan (which costs $5,000) includes 10,000 contacts.

3) ActiveCampaign

ActiveCampaign - Ontraport vs Infusionsoft alternative

ActiveCampaign, which provides a solution for automating the customer experience, is an excellent alternative to Keap.

The groundwork was laid in 2003 for what is now known as ActiveCampaign, a provider of customer service, email marketing, marketing automation, sales automation, and CRM.

ActiveCampaign’s Deals CRM app is free to download and gives you access to all of your favorite CRM features even when you’re not in the office.

Changes to call leads, as well as existing deals or clients, can be made within the app to complete previously assigned tasks and initiate new ones.

Thanks to ActiveCampaign’s hundreds of integrations, you can synchronize your customer relationship management (CRM) system with the other marketing and sales tools you use. Aside from these, there is Zendesk, a ticketing system, as well as Calendly and Unbounce.

Monthly pricing for ActiveCampaign 

ActiveCampaign users can choose between four distinct pricing tiers, namely Lite, Plus, Professional, and Enterprise.

Each plan requires a minimum of 500 users and allows for a maximum of 100,000 users.

The costs associated with each of the four plans for 500 contacts are as follows:

  • A Lite plan costs $9.
  • The additional plan cost is $49
  • A professional plan will cost you $149.

FAQ Related to Ontraport vs Infusionsoft

👉What is Infusionsoft called now?

They officially changed their company name from Infusionsoft to Keap in January 2019. Keap shows the determination and drives that entrepreneurs need every day to keep going, help people, and grow. The name of our best product was also Infusionsoft. Now, people call it Keap Max Classic.

👉 Why did Infusionsoft change its name?

After 18 years in business, Infusionsoft will change its name to Keap. CEO Clate Mask said that the company's goal is to make growth easier for millions of small businesses. He also wanted a name that was new and up-to-date.

🤔What is Ontraport used for?

Ontraport is a CRM and automation software designed for growing organizations. It provides all the tools you need to sell, market, and manage your internet business in one app.

🤔What is Infusionsoft used for?

Infusionsoft by Keap is a powerful tool for automating CRM, sales, and marketing that helps you grow. This is probably a good choice if you want a sophisticated sales and marketing automation platform to automate your marketing and business operations and make your sales staff more efficient so you can keep growing.

👉 Is Infusionsoft a CRM?

Infusionsoft is a piece of software that helps with both sales and marketing. It has a CRM, an advanced Marketing Automation builder with drag-and-drop features, Sales Pipeline Automation, and E-commerce.

👉 How much does Infusionsoft cost per month?

The price of Infusionsoft depends on which plan you choose and how many connections you have. The Lite Plan starts at $79 per month for 500 contacts and goes up to $379 per month for 25,000 connections.

👉 Who uses Ontraport?

Ontraport is ideal for companies who wish to create complex online products and services. They've invested in tools that allow you to adopt a one-to-many business model. This is for businesses that want to offer a membership-only online course, workshop, or material.

🤔 Where is Ontraport located?

Santa Barbara, in the state of California, in the United States, is where you'll find Ontraport.

👉 Infusionsoft is best suited for whom?

Infusionsoft is best suited for small to medium-scale businesses that have an employee strength of around 100.

👉 Ontraport is best suited for whom?

Ontraport is best suited for small businesses that offer membership or sell digital products.

👉 Amongst Ontraport Vs Infusionsoft which one offers better support?

Infusionsoft offers the best customer support to help its customers to use the software to the best of their ability.

Ontraport vs Infusionsoft: Customer Reviews & Ratings

Trustpilot Ontraport Customer Reviews

Trustpilot Ontraport Customer Reviews

G2.com Ontraport Customer Reviews

G2.com Ontraport Customer Reviews

Capterra Ontraport Customer Reviews

Capterra Ontraport Customer Reviews

“Literally joined [Ontraport] a week and a half ago, learned it and built it on my own with the help of Support.”

Sarah Taylor, Fitness by Sarah Taylor

“I love this CRM! Ontraport has changed the way I do business, and I recommend it to all my clients. The support is wonderful and the platform is powerful. You can set up any funnel you can dream up! Before Ontraport, I was overworked; after getting Ontraport I have so much more time. You won’t regret making the leap!”

Rebecca Barnheart, Your Business Designer

“The more I work with clients who are already using Infusionsoft + ClickFunnels … the more I realize how much better Ontraport is. I’ve also trialed Kajabi, Klaviyo and others recently, and they’re just not as good as the all-in-one functionality of Ontraport.”

Joe Kalis, Funding for Flipping

“Ontraport is one of, if not THE best investment I have ever made for my business.”

Garry Schleifer, Choice Magazine

“World’s best business software. All future businesses of mine over the next 40 years will have Ontraport at its base.”

Richard Howard, Managed Mail Service

“The culture of this organization from the top down is extraordinary. I’ve never seen a technology company so willing to help each user.”

Eric Michael Collins, Compounding Success


Trustpilot Keap Customer Reviews


G2 Keap Customer Reviews


Capterra Keap Customer Reviews

“Our business doubled in just one month with Keap.”– Colleen Gallagher, Colleen Gallagher International

“We went having from having nothing to having everything with Keap.”– Ben Williams, Loopin

“Now, our texts never fail. They never call in sick. And our conversion increased to 87%.”– Christi Osborne, Prestige Regenerative Medicine

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Conclusion: Ontraport vs Infusionsoft 2022: Which one is the Best Pick?

In summary, this pair has both pros and cons on an equal level. Both of them are very competitive when it comes to the matter of customer service. Their primary motive of them is to support small businesses to expand in an exceptional way.

They offer features that can be considered as a boon in sales marketing, lead conversion, and management (Business Automation).

It also gives us excellent tips in attracting clients towards our products. Furthermore, many users have claimed that the sales of their business had increased after opting for any one of them.

Besides, depending on the individual’s opinion it also depends upon the product’s compatibility with your business model. That in turn leaves us in a dilemma on selecting Infusionsoft or Ontraport. Though, the sides of the coin cannot be ignored.

So, I would like to suggest selecting the software which accurately fits your required demands. However, there is no ideal software without any flaws but both of them are working hard in order to optimize their features more effectively.

And, the best part is that both of them are getting better and better after every update so that their customers can see their businesses grow with hands folded.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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