Thinkific Review & Pricing 2021: Is It Worth The Hype? (TRUTH)

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Ease of Use
Media Issues
Instant Payouts


  • Create Beautiful Sales Pages
  • Unlimited Students & Content
  • White Labeling
  • Solid Integrations
  • Course Templates
  • There are multiple course payment options for various types of students and schools
  • 100 million+ courses taken
  • Powerful customization - with the click of a button
  • Seamless automation
  • Active peer support from our 12,000 member Facebook group -
  • 90% of questions answered in less than 5 hours


  • No live chat for customer support
  • Thinkific can be costly for beginners

90% of questions answered in less than 5 hours by Thinkific support team, Thinkific helps you create and sell online courses and membership sites under your own brand. Thousands of entrepreneurs like Lewis Howes & John Lee Dumas trust Thinkific & it is one of most affordable LMS on internet.

Price:$ 49

If you are thinking about selling online courses, then you will surely like our Thinkific Review.

Out of all the platforms available for teaching online, Thinkific is the most recommended one by the experts.

Thinkific is one of the most promising and best performing online teaching platforms. One of the best things about Thinkific is, it offers packages for everyone, from free to premium Thinkific offers packages affordable for everyone.

Also, in case you want more and some customized features then Thinkific offers “Thinkific Plus” where you can customize the complete plan as per your requirements and budget.

Thinkific Online Course Platform - Create, Market & Sell Courses thinkific reviews

If you’re here, I am sure you’re planning to buy Thinkific’s paid package and confused with.

“Which package is right for me?”

“What does Thinkific has to offer in each plan?”

Well, each plan Thinkific offers have different key features. Of course, features keep on adding the increasing price.

Understanding what each plan has to offer and how it will benefit you & your online program is highly important to make the right purchase decision.

In this blog, we will talk about Thinkific & Its pricing models. We will also help you choose the right plan as per your budget and need.

In this blog we will talk about the following:

  • What is Thinkific?
  • Key features of Thinkific
  • Thinkific Pricing Overview
  • Which is the right Thinkific Plan for you
  • About Thinkific Plus
  • FAQs about Thinkific Pricing

So before we get into knowing the pricing model let’s know Thinkific first. Without any further due let’s get started by knowing the platform first.

Thinkfic Review: In a Nutshell

Thinkific funding

Thinkific is basically a technology company that offers a platform to create and sell courses online. These courses are sold under your brand name, through your website.

Thinkific offers such tools that help you create the entire course funnel. For instance, you have 3 stages of a course i.e., Introductory, Basic & Advanced. You can create a complete course funnel on Thinkific.

The possibility of online learning & teaching is unlimited. You can learn & teach everything & anything online by sitting at the comfort of your home.

Thinkific Pricing Review - Thinkific

Thinkific has users who are Individual trainers, Businesses, Industry experts who use Thinkific to deliver their experience and knowledge in the form of training programs and courses.

As per the recent stats Thinkific has over 25K course creators who are using Thinkific actively to teach.

Thinkific is a complete solution if you’re planning to build a course and sell it.

From course builder to payment gateway, Thinkific has it all.

This was about Thinkific, now let’s have Overview of Thinkific’s Pricing Plans.

Key features of Thinkific:


  • Supports All Types of Content

With Thinkific you’re not restricted to make any particular type of content, you can create & upload content in every possible format.

You can create videos, upload HTML files, Presentations (With voiceovers), audio files, PDF, Text, create written courses, downloadable attachments for reference, etc. You can also conduct surveys & quizzes using Thinkific.

In case if you want to integrate third-party tools like Google forms you can do it easily, Thinkific supports it.

  • Content Creation Tools


With Thinkific you don’t need to look out for any other tool for content creation, from HTML lessons, presentations, to survey and quizzes Thinkific supports all the format & allows you to create content in any format you want.

  • Offers Website Builder


Don’t have a website? No worries, Thinkific has got your back. In case if you’re wondering “I don’t have a website, how will I sell the courses under my brand name?”

With Thinkific’s customizable website builder, you can easily create a website without any hassle.

Thinkific - Stats

Just drag & drop and your website will be ready to launch.

Isn’t it amazing?

  • Course Builder

Everything we do requires a modus operandi. Sometimes we have a skill, an idea, a destination but we don’t know how to do it.

It can happen in course creation too. Probably you’re highly skilled at something, you also want to teach it but you don’t know how to start.

Well, Thinkific can help you. Thiinkific teaches you “How to create a course”.

Along with course creation, it also teaches you how to get more clients, how to earn more by selling courses & how to scale up your business using Thinkific.

Basically, you’ll get complete training before you begin.

This is absolutely free. From course creation to course launch, Thinkific has got your back.

  • Voice-over Tool

Everything in a training program cannot be explained on a Camera. Sometimes, showing your screen or using a presentation becomes highly important to make the explanation better.

Well, Thinkific has a voice-over tool which can help you record a presentation while you explain it.

Isn’t it amazing?

  • Course Marketing & Selling Tools


Once you finish creating the course, the next step is selling it. To make the sale happen it is highly important to position your brand well for that marketing is highly important.

Thinkific allows you to integrate your marketing tools for the sales and marketing of your course.

You can automate emails by integrating the third-party tool, offer coupons, run an affiliate program, etc.

You are not bound to do any particular type of marketing when it comes to Thinkific. You can integrate the tools easily and run your marketing campaigns.

  • Ownership of your content


This is honestly the best part about Thinkific, you own all the rights on your content and student data. Whatever work you do is all under your brand name. Thinkific does not claim any credit for anything you do.

In case you don’t have a website to sell the course under your brand name then, with Thinkific’s website builder you can easily create a website and launch your course.

What Top Experts Like Lewis Howes, John Lee Dumas think about Thinkific (Thinkific Reviews by Kim Werker, Sarah Cordiner)

Thinkific Lewis howes testimonials

Thinkific real case studies

Thinkific Pricing | How Much Does Thinkfic Cost?

Thinkific Pricing Review - Thinkific Pricing

Just like I mentioned in the beginning, Thinkific has packages suitable for all.

Thinkific has 4 packages to offer:

  • Thinkific’s Free Package: $0/ Month
  • Thinkific’s Basic Package: $39/ Month
  • Thinkific’s Pro Package: $79/ Month
  • Thinkific’s Premier Package: $399/ Month

All the above mentioned Thinkific’s plans are paid annually. With its annual subscriptions, you get 20% off.

Thinkific also has another customized plan “Thinkific Plus” about which we will talk later in this blog.

Let’s start with understanding all the packages Thinkific offers and know which one is the best for you.

Which is the right Thinkific Plan for you

The very first step of choosing the right plan for yourself is to ask yourself the following questions:

  • How much money can I afford to spend on this tool?
  • Do I have enough data to market & get enough buyers for my course?
  • What quality, of course, I am going to provide?
  • How much will I charge for selling a course?
  • How many sales can I expect in the first 3 months of launching my course?
  • What type, of course, I am going to create?
  • What all Thinkific features can benefit my business?
  • What marketing strategies will I follow to market my course?

The above-mentioned questions will help you determine your goals. Having a goal is highly important irrespective of what you are doing, I read a quote somewhere, “If you don’t know where you are going, you will end up somewhere else.”

Once you answer the above-mentioned questions, you’ll easily understand which one is the right plan for you.

The common features which all the Thinkific Packages have to offer you are:

  • Ability to conduct surveys & quizzes
  • In case you don’t have a website you can build a website using Thinkific
  • You can accept payments via Paypal & Stripe
  • Customer support (Via Email)
  • Discussion tool
  • Potential to host any type of content for your course (Including Video Content, Audio files, HTML text & others)

Let’s start with Thinkific’s first plan i.e., The Free Package.

Thinkific’s Free Package:

Key features of Thinkific’s Free Package are:

  • Cloud & Content Hosting
  • Website building oppo
  • 3 courses
  • Allows you to conduct Quizzes & Surveys
  • Unlimited Students Allowed
  • Immediate access to your funds
  • Payment gateway allowed

Considering a free package Thinkific is being really liberal with the features.

Who can opt this package: If you’re just getting started as a trainer and have no funds or marketing data and just want to try your hands in training then this package is for you.

You can try your hands-on training without risking even a penny.

Let’s move on to the next package, i.e., Basic Package.

Thinkific’s Basic Package:

Thinkific’s Basic Package costs $39/ Month.

Key features of Thinkific’s Basic Package are:

Along with the features included in Free package you get the following features:

  • Manual student data import & export
  • Email Integrations
  • Affiliate Reporting
  • Content Scheduling
  • Unlimited students & courses
  • Custom Domain
  • Zapier Triggers integration
  • Allows you to conduct Quizzes & Surveys

Who can opt this package: Looking at the affordability & features I believe independent trainers & entrepreneurs can opt for this plan.

Thinkific’s Pro Package:

Thinkific’s Pro Package costs $79/ Month.

Key features of Thinkific’s Pro Package are:

  • 2 admin accounts
  • Certificates
  • 5 Admins/ Authors allowed
  • Advanced course pricing options
  • Bundles & Membership allowances
  • Priority support
  • Hidden & Private courses
  • Advanced Customization
  • Communities
  • Assignments

Who can opt this package: Looking at the features & price I would recommend this package to Small to Medium size businesses.

Thinkific’s Premier Package:

Thinkific’s Premier Package costs $399/ Month

Key Features of Thinkific’s Premier Package:

  • Unlimited courses & students
  • 15 Group Analysts
  • 50 Course Admins/ Author
  • Onboarding Package
  • Unlimited growth package
  • Single Sign-On

Who can opt this package: Looking at the features & pricing this package is highly recommended for eLearning institutions & large size businesses.

In case if you want something more customized and big then you can definitely get it done by Thinkific.

Thinkific has recently launched its advanced service model, Thinkific Plus.

Thinkific Plus

About Thinkific Plus

Thinkific Plus is Thinkific’s advanced service model which is a fully customized service program.

It allows you to work with Thinkific’s “Customer Serice Manager” for assistance, it provides you options for advanced integration & customization, documentation compliance and & advanced security.

Thinkific plus pricing plans

  • Dedicated Account Manager
  • Direct phone and email support
  • Strategic 1-to-1 kickoff call
  • Custom migration planning
  • Launch Preparedness Review call
  • Ongoing account services (Bulk content & student uploads, content duplication)
  • Unlimited Site Administrators
  • Unlimited Course Administrators/ Revenue Partners
  • Unlimited Group Analysts
  • Isolated / dedicated server hosting
  • Dedicated sandbox site
  • Up to 3 separate Thinkific sites
  • Bulk content and student imports
  • Course specific branding
  • Advanced CSS customization
  • Advanced password complexity
  • Service Level Agreement (SLA) 99.5%
  • Master Services Agreement (MSA)

If you already have a large course business or are growing fast, you may want to check it out.

The price of Thinkific Plus depends on what exact services you choose in your customized package.

Thinkific Plus is basically for the businesses that run online training in a large scale.

What Makes Thinkific Different :

Thinkific is unique in a few key ways:

  • It’s easy to set up and make your own without any coding experience. You get out-of-the box templates and integrations, plus full ownership over your site so you can customize it according to your brand.
  • It creates an incredible experience for your students at every step, from arriving at your website to completing your course and achieving their goals.
  • You have an entire Support team backing you through your entire journey, plus access to an extensive knowledge base and partner network.

Thinkific Learning Curve :

Early 2018 I talked to someone in the People and Culture department during a career info session. Back then I knew Thinkific is one of the top companies in Vancouver. Having attended a Learning Curve session further solidified my belief that this company is for real. The devs kept me up-to-date with latest software tech, coding practices and they told me more than what I needed to know”

FAQs on Thinkific Pricing & Thinkific Features

👉🏻Which payment gateway does Thinkific support?

Thinkific supports Paypal & Stripe. There is no other process to be followed to get the money in your account, it will automatically reflect in your account within a day or two of payment initiation.

👉🏻Who should use Thinkific & Thinkific plus?

Thinkific is basically designed for Small to Medium and for some large businesses who are just getting started in Online teaching. Thinkific Plus is a fully customized option and comes along with a customer support manager, It is designed for Big businesses which are completely into Online Teaching, and also have multiple trainers.

👉🏻Does Thinkific charge any transaction fees?

With Thinkific, Sky is the only Limit. Thinkific does not charge any fees irrespective of which plan you’ve opted or how many students have enrolled in your course. Your money is completely yours without any deductions.

👉🏻When does the free plan expire?

Unlike other platforms, Thinkific’s free plan isn’t a trial package. It is literally a free plan without any expiry you can use this plan for as long as you want. So you can start your Online teaching career without any deadline fear with Thinkific.

Thinkific Reviews & Testimonials

Thinkific testimonial by readers

Thinkific customer feedback

“Thinkific has been the perfect, easy-to-use solution to meet the immediate needs of my small team, while also helping us scale. Our courses have helped 97% of our 5000 students go on to become registered nurses!”

– Latrina Walden, Founder of Latrina Walden Exam Solutions

Thinkific offers the power and flexibility to help us achieve our business goals. If we had only started using Thinkific 1 or 2 years earlier, we’d have gotten to where we need to be so much faster.”

Ryan Chynces, Hootsuite

Certified over 45,000 students as social media professionals

When I found Thinkific I knew I had found my perfect solution. It’s honestly the best e-learning platform. If that isn’t enough to convince you, they are made up of the most helpful, kind, and generous people that I’ve ever had the pleasure of working with.”

Sarah Cordiner, Edupreneur Academy
Helped over 9,000 students in 131 countries

Thinkific - Testimonials

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Conclusion: Thinkific Review 2021 Thinkific Pricing & Features

Thinkific is one of the leading platforms for online training. It offers packages/ plans suitable for everyone. Whether you’re a professional trainer or you are just starting off as a trainer or even if you’re a big organization Thinkific has solutions for all.

The best part I truly liked about Thinkific is, they provide customized plans and also a customer support manager if you want which saves you a lot of time outsourcing from outside.

Every platform has its own pros and cons, this is the tool in which I didn’t get to see any downside.

In fact, the free plan which they offer has so many features that very few platforms offer in the free plan.

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