3 Things to Keep in Mind Before Designing an eCommerce Website

eCommerce has taken the digital world by storm. It is growing at a rate of 20% every year with a growing number of people now turning to the internet to make money.

The industry is worth $423.34 billion in the US alone. In fact, according to this report, over $3.45 billion were made in sales in a single day on last year Cyber Monday sale.

With such a huge potential, many people have realized the importance of eCommerce business and are now turning towards running their own.

No matter how big or small of an eCommerce business you are planning to start with, you will need a basic, simple yet efficiently working eCommerce website if you wish to find success.

3 Things to Keep in Mind Before Designing an eCommerce Website

While you can start with a Facebook page as well, but the importance of a website cannot be neglected. According to WSI web design experts, users prefer to purchase from a website and not Facebook pages, as a business that has a professional site is considered more reliable.

So if you are planning on starting your own eCommerce business, think of a website first. Here’s are 3 things you need to know before designing an eCommerce website:

 

  1. Choose a Relevant Theme

Your website should speak for your brand. If are already running a business, then your website should stay relevant to its theme. However, if you are just starting then you can come up with a new idea of your own.

The theme depends on several factors including your target audience and the nature of your business. For example, if you are starting a site that offers fashion accessories, then your website should be all colorful and funky. On the other hand, if you are starting a website for professional services, then your website should be subtle without funky elements.

Moreover, the color scheme should be easy on the eyes with proper fonts. If you’re using a predesigned theme, then make sure to use one that’s made specifically for your niche.

 

  1. User Experience

It is all about user experience. Visitors will not stay on your site if it doesn’t offer a great experience. The most important thing is to have an easy to use layout. Around 90% of users will quit a site if it is too complex, so make sure to stick to a simple layout.

Some other factors to take care of include:

  • Menu Bar: Have a menu bar with working links to all important pages, such as contact us and about us page.
  • Information: Make sure to provide all relevant information on your site, from product details to cost.
  • Call to Action: Let your visitors know what you want them to do, i.e: make a purchase. The right CTA technique can improve results by 100%.
  • Search Bar: Allow visitors to easily look for what they need. This can be taken care of with the help of search option.

 

  1. Mobile Friendly Websites

Keeping the latest stats in mind, it is a must to have your website open properly on mobile devices. Around 50% of all users use mobile devices to browse the web. If your website is not mobile friendly, it would force your visitor to go to another site, causing you to lose your potential customer.

Other than this, a site that is not responsive also finds it difficult to rank well on search engines as Google considers this factor when ranking websites.

 

Conclusion

The design of a website can make or break a site. While there are some ready to use templates out there, make sure to customize your site according to your needs so that you can get great results.

 

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About Jiya Gurnani

Jiya Gurnani is an experienced content writer and marketer. She offers ghost writing, copywriting blogging services. She works with BloggersIdeas & many other private blogs providing content writing & blogging services. Check out her Linkedin profile and you can get in touch with her on email too ( [email protected]) for content writing services.

6 Comments

  1. Grue some vids

    Hii jitender
    It was such a nice post on making ecommerce website. I also have one but i don’t know to coustmize that so by giving these post you help me a lot

    Thanks for posting
    Anshul

    Reply  
  2. Vivek

    This is a nice post. My group is working for an e commerce website and these are useful advise for us.
    Thanks..

    Reply  
  3. suresh

    Nice post for E-commerce website
    thanks for sharing…!

    Reply  
  4. Hazim Alaeddin

    Hi Jiya,

    I completely agree about site performance and attracting/retaining customers. People have zero tolerance for bad experiences on sites, and the most important one to watch out for is speed. Slow loading times just kill the prospects for the growth of a site. Thank you for your article.

    Cheers,
    Hazim

    Reply  
  5. Hello
    Jiya,
    Agree, now-a-days ecommerce has taken the digital world by storms and every ecommerce business should have a website to get success. Great tips over here before designing an ecommerce website.

    We should choose a perfect themes for ecommerce website according to needs. Yes, it is very important to make easy to use website to stay people in site.

    I like the point mobile friendly websites and agree that 50% users use mobile device to browse the web.

    Thanks for sharing this informative post.

    Best wishes,
    Praveen verma

    Reply  
  6. Hello Jiya,

    Great one over here 🙂

    Indeed the days are gone when shops meant to be set up on bricks and mortar. Internet has boosted the century and
    forced people to switch on to e-commerce shops and it has boosted the ease of getting us something.

    But getting a desired e-commerce web site is very important, people like to stick in the web site which is well and clean
    on which they can not find any kind of difficulties while roaming around.

    As we all know that now days people are indulge more through their mobile phones, so its better to make our web site mobile
    friendly, so that many and many people can drive out on our web sites. They are bit costly but there are indeed worth for it.

    Getting a decent theme is also very important. Having a theme which is too bright and messed up with lot of things and designs
    on to them is more likely to take our visitors away within seconds.

    Thanks for the share.

    Shantanu.

    Reply  

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