Creating a Facebook page for your business is easy — it’s managing and maintaining it that’s the tricky part. Many small businesses give up too soon, believing that Facebook just doesn’t work for their brand. Unless they’re running a B2B company, then that probably isn’t true. Need help? Here are five top tips for managing a successful Facebook page:
Fill out all the boxes
Address, contact number, “about” section, website URL — fill out every field available to you. A half-completed Facebook page gives users the impression that you’re not sure of what you’re doing, or that you’re not very active on the site.
You’ll want to create a custom URL, too. You’ll initially be assigned a string of numbers, but you can replace this with your brand name. If that’s not available, find an alternative that’s as clear as possible — preferably without numbers.
Keep admins to a minimum
Too many cooks spoil the broth — too many page admins spoil any sense of coherence that your marketing campaign might have. Under three admins is ideal, but make sure everybody’s clear on their role so you don’t end up treading on each other’s toes.
To make things easier to manage, create a spreadsheet on Google Docs — something that everybody can see and edit — and outline each person’s role on the page. There are certain things (like comment moderation and replies) that you can all do, but when it comes to content marketing, promotions and posting updates, you should each have your separate tasks and stick to them.
Have a schedule
Posting sporadically won’t work, and nor will posting without any cohesion. You can use a spreadsheet to keep things organised so that you know what goes out and when. Be specific — share a blog post at 10am each Wednesday, or host a Q&A session on the first Friday of each month, for example.
Use a post-scheduling tool like Hootsuite to make this easier on you. If you spend an hour on Monday morning scheduling your posts, you’ll only have to worry about general upkeep, replies and moderation throughout the week.
Use Page Insights
Facebook Page Insights are pretty easy to get to grips with, and can help you determine which types of post are working for you. Link- and image-based posts tend to have a wider reach, and are often shared more than text-based posts.
Consistency is key
Your Facebook page is an extension of your brand — that means that your values, voice, and company image should be the same across the board. Facebook may seem less formal than other platforms, but you still need to be just as professional on your page as you are elsewhere.
You also need to make sure that you — and the other admins, if there are any — all respond to customers in the same way. Having a policy for dealing with abusive, aggressive or prickly customers can make things much easier if and when you have to respond to one.
If you have any questions or doubts about managing facebook page please do ask in the comments below !
License: Creative Commons image source