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1. HubSpot Sales Hub

Sales Hub Supercharges Your Sales Process With Powerful CRM

In this post, I’m going to share a few highlights from the official launch of HubSpot’s newest product: Sales Hub. The team has been hard at work putting together a supercharged sales tool designed for inbound marketing and sales teams. Here are a few reasons why you should care.

1. It’s Built By A Proven Team, For A Proven Market

HubSpot launched in 2006 and now powers both inbound marketing and sales for over 30,000 customers worldwide. In other words, they know everything about the market they’re targeting with this new product — including what works and what doesn’t work when it comes to providing tools to growing B2B companies.

They know what these teams want, and they built it.

2. It’s Built For Customer Success, Not Just Sales

HubSpot has always been about the inbound philosophy — which means helping their customers maximize their potential by leveraging things like content marketing, blogging, search engine optimization (SEO)/email marketing, and more to attract ideal clients online.

And that same philosophy extends to how HubSpot views CRM. Rather than viewing CRM as a tool for managing contacts and opportunities (which is typically the focus of competing CRMs),

Sales Hub focuses on aligning sales with inbound marketing through features like social selling, lead nurturing, predictive lead scoring, curated webinars based on prospect interests, live chat with prospects directly from your dashboard, and more.

3. It’s Designed To Grow With You

We already know that it generally takes 5-7 touches to generate a viable lead from inbound marketing efforts. That means that the size, structure, and needs of your sales team will grow over time — which you can easily accommodate with Sales Hub because it scales from one to hundreds of users without an additional cost.

And when you add any employee in your company to a shared account, they’ll have access to all core HubSpot products in their own free account. See? It really is designed for customer success.

2. Lusha 

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates.

The following are quotes from our users: “I love how I can now connect to people directly on LinkedIn right from within the Lusha platform”, says Sarah Smith, an Account Executive at Google Cloud Platform.

“Within minutes of using Lusha for the first time my team started connecting with leads they had not been able to engage before”, says Jimmy Kim, co-founder of WordStream Inc.

“My new client got in contact with me within 3 days! That’s faster than ever!”, says Deacon Williams, the top performing Account Manager at Slack.

B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

Today, over 250,000 sales representatives, recruitment managers, and marketers transform the way they engage with their leads, contacts, and candidates by using Lusha on a daily basis.

Our customers range from small and medium businesses to enterprises including Google, Amazon, Salesforce, and Apple, to name but a few.

We have been featured in Forbes as one of 5 apps transforming how sales reps find new clients. We also received a nod from Inc 5000 as a fast-growing private company.

Lusha is an automated tool that enriches business profiles with social data. This allows you to get smarter at prospecting and investing your time in the right accounts. It is also a tool that helps people make sure they are reaching out to real decision-makers when filling positions in recruiting or finding customers in sales and marketing.

Lusha eliminates the need to search LinkedIn. All you have to do is invite Lusha to view your profile and it will pull all of your contacts’ business data right in front of you. No more importing, exporting, or simply copying+pasting profiles into Excel spreadsheets – this saves us hours each day!

All that said, I thought this was just an automated lead finder until *I* tested it myself.  When I logged in, my name showed up on their marketing site as a potential client/lead/prospect (although I’m neither). The article has really made me wonder what kind of algorithm they use for generating opportunities to meet with people like me. It’s not for someone who’s applying to jobs – it’s for someone who is hiring .

3. Leadfeeder 

Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. With

over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts.

What does Leadfeeder do?

Leadfeeder allows you to find out exactly who visits your website and how they browse your site. By knowing precisely which companies are visiting your site, you can then tailor your sales pitch accordingly.

You’ll know where they’re located, what their company size is, the main industry/industries they operate in etc. This enables you to target them with content that matters to them – thus increasing engagement rates.

The data collected through Leadfeeder provides transparency into how visitors are engaging with your website and allows you to make decisions based on insight rather than guesswork.

Leadfeeder is a great way to increase your website’s exposure and make it easier for prospects to connect with your business.

What does Leadfeeder not do?

Leadfeeder looks at how companies visit your site, but it won’t tell you who exactly visited or what their email address is. You’ll have to get that information from the individual companies yourself – either through marketing automation software or via cold calling/emailing/connecting on social media etc.

In addition, Leadfeeder only works if the company visits you through organic search, direct traffic (typed in URL), or paid advertising. If they found you through referrals or other means, then this tool does not work for identifying them.

Leadfeeder provides key features for businesses looking to generate more leads:

1. Track where your website visitors are coming from [i.e Google Analytics]

2. Get detailed information about each company on your list [i.e company revenue, rank in search engine results pages (SERP), location, industry etc.]

3. Gain insight into individual companies’ goals including budget sizes and plans to grow or launch a new product

4. Create personalized and targeted sales and marketing campaigns

5. Get notified instantly whenever a new company visits your site [i.e via email]

6. Use the software to discover hidden opportunities in your contact database, such as companies that visited but didn’t convert into leads

7. Enhance lead generation efforts by understanding how your website content is performing and who’s visiting

4. ZoomInfo

ZoomInfo is the most powerful business intelligence solution. ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360 degree view of customers, prospects, and opportunities.

With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales & marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for leadership. And more profit for everyone.

Zoominfo helps marketers research their audience’s needs to gain a better understanding of their behaviors and motivations. “Marketers can use Zoominfo to identify the business challenges that exist for an organization, create a clear picture from those insights, and determine how best to take advantage of those opportunities,” according to the company’s website.

The service is priced based on a per user licensing model with prices ranging from $79 – $1,489 annually. Of course you have some free account options as well…

Zoominfo’s software is a website analytics service which enables companies to track, manage and maximize online brand exposure. ZoomInfo collects information from thousands of sources worldwide, offering marketers access to market research data including company history, employee count, revenue, web traffic and social media activity.

According to the official company website , Zoominfo’s comprehensive database is composed of more than 120 million unique profiles covering more than two billion people and 700 million companies in over 200 countries with 11 million added per day from trusted sources . The breadth of their data allows them to provide business insights that can be used across industries and markets. With its unmatched collection of over 240 million U.S. businesses and multi-billion dollar public databases on consumers and professionals – ZoomInfo

5. 6sense 

6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often.

Machine Learning

At 6sense we believe there are four key components for predictive success: advanced algorithms; massive amounts of data; speed; and simplicity. Thanks to its rich feature set, Python offers all four in abundance. That’s why 6sense has built its entire product around it (even our website runs on Python). “We want companies to use 6sense because it works,” says cofounder Nitin Joshi. “It doesn’t really matter which language or environment you prefer.”

Gender Equality and Inclusion at 6sense

At 6sense we believe that gender equality and inclusion is the only way to build a sustainable business. We are committed to supporting our women employees in their career development, to making diversity part of everything we do, and being an example for other companies to follow. “Be brave,” says cofounder Narinder Singh, “and allow your actions to speak louder than the words you use.” And here’s how…

6sense values its diverse workforce because it helps them understand better what customers need. But they also offer something extra—a fresh perspective on each problem they solve. That allows them not just to create exceptional products for clients, but to make a significant impact in the market with their solutions.

6sense recently won awards for best workplace in New York City and the San Francisco Bay Area at WorldBlu’s 2016 WorldBlu List of Most Freedom-Friendly Workplaces

B2B is one of the most challenging environments to compete in today. In order to win, you need to have a deep understanding of your customers’ businesses—and how they’re changing—so that you can develop personalized strategies that will help them grow. It’s not just about building relationships anymore; it’s about building stronger partnerships so you can drive revenue together. The problem is, this takes a lot of time and effort, especially when there are so many other things going on in your company. You need to be proactive, but you can’t do it alone.

6sense uses machine learning to help your entire sales and marketing team close more deals faster by putting the power of AI behind every member of your revenue team—with chatbots that bring conversations to life, artificial intelligence that surfaces insights in real-time, predictive analytics that identify hidden opportunities for growth, text mining that gets smarter with each message shared among reps, triggers that automate personalized outreach at just the right time…and so much more.