After google panda update in May 2014, many big players lost traffic in google search, Now only social media and link building can give traffic to your blog but after that too you don’t see good traffic on your blog? So what gives you a boost to your traffic??
For these questions my answer will be “Link Building” and from here On-Page Optimization comes into existence. In this article I tried my best to cover all the topics of On Page Optimization SEO.
Hope this will help you to get a boost in your traffic and may help you in getting higher PageRank.
So What Actually The On-Page Optimization is?
There is nothing so hard to understand in On-Page Optimization. It’s just the way you make your content to get high PageRank. On Page Optimization includes Google Title Tags, Meta Description and Keyword Research etc.
On-Page Optimization Really Works?
As I said earlier that after Google Panda updates various off page optimization techniques are dead which includes blog commenting, advertising, link building etc. Now the only thing which can help you in getting a High PageRank is your content. To get a high PageRank now you must have to write a good quality content.
The On-Page Optimization technique is not much hard, it just means providing good and quality content to user. In this article I have explained it in description, so carry on reading this….
On Page Optimization Guide for Bloggers:
Title of the Post:
The first and foremost thing which decides the amount of your traffic you will get is you Post Title. You should also include good number of keywords in your article. I will also recommend you not to keep title very short as it will decrease your post quality. The post with short title won’t rank high in search engines.
An ideal Title must not be too long nor too short. You title must not contain more than 100 characters. You should put all your targeted keywords in the title of the post.
Headings and Sub-Headings:
Headings and Sub-Headings also plays an important role in getting higher PageRank. If you use H1 as your heading, then you must use H2 and H3 as subheadings. I will also recommend you to use relevant keywords in H2, H3 tags. I am not telling to use these tags for page optimization but these tags also give your user a friendly environment on your site and will make a good impression on him.
URL (Permalink) of the Post:
Now this is most important point. Actually I was also not aware of this permalink, later on when I came to know about it. Now I also take special care of my blog post permalink. Your post permalink should not be too long. Make sure that it is giving a brief description of your post. I will also recommend not to include more than 3-4 words.
One more thing I would like to mention is that if you use the same URL structure as Title of you blog post then Google may treat it as keywords stuffing and thereby you will loose a huge amount of traffic.
I will also suggest you to follow Mashable instead of Techcrunch while coming to SEO. You can easily see that Mashable takes not more than 3-4 words in the permalink but Techcrunch takes the whole title as the permalink thereby they lose a significant amount of traffic.
Go With Relevant and Highly Targeted Keywords:
I would like to say that keyword stuffing no more works and there is no such keywords density to Rank high in search engines. Make sure that your keywords should come naturally and do not over optimize them. Over Optimization of keywords will definitely lead to a penalty. If you want to do a keyword research, then I will suggest you to use Google Ad words Keywords Tool.
Must Read: Ways To Make Money From Your Blog
Length of the Post:
Many bloggers think that an article which is 1000 words long is better than a 500 words long post, but I would like to tell you that if you are thinking like that then you are absolutely wrong.
A post with few words can also rank high. The only thing that matters in ranking high is relevancy, conciseness and appropriateness. Sometimes this theory doesn’t work, so to be safe I would like to tell you that maintain all your posts with 500-600 words long.
Some More Techniques For A Better Result…
Frankly speaking there are many ways to get a high PageRank, but I have mentioned only few of them before. Here I am posting some more techniques which can help you in getting a high page rank. Just read them and please comment below that how the post is…?
If you are tired by reading this long post then you can have a drink now…can you can carry on reading later….just press CTRL+D to bookmark this site to carry on later with it.. 😛
So carry on your reading…Cheers
You should always try to interlink your blog posts. It will not only reduces the bounce rate but also distributes the page rank juice among all the pages of you blog. When it comes to internal linking, the best example is Wikipedia.
You can use many internal linking’s but you should use whenever it is necessary because using too much linking may confuse your visitor or he may get annoyed and just close your site. So be careful while doing internal linking.
Use Images in the Post:
I always use at least one image in my articles because an image can speak thousand words. I will also recommend you to use appropriate images wherever necessary in your blog post. You should use at least one image for every post. Try to explain your blog title with images. I mean use that image which perfectly matches you article title.
You should always give a nofollow attribute whenever you are linking any low quality site. Most of the people think that giving a dofollow link will harm their blog rankings in search engines but they doesn’t know that giving a dofollow link to a high PageRank site will be treated same as a nofollow link.
According to me On-Page Optimization is very important by giving a user friendly to your visitor. According to me giving your visitor a user friendly experience will rank your blog higher in search engines. So do better on page seo with good user design experience.
Image Credits: Flickr