4 Key Tips for Small Business Blogging Success

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Even today, there are those new businesses and entrepreneurs that consider the“blogosphere” an unknown entity. But the writing is on the wall, and according to Social Media Today  all stats point to blogging as the driving force of online marketing. In fact, those businesses with an eye for the prime demo of 21-35-year-olds should know that some 53% of bloggers are in this age group.

That makes for a large sphere of online influence. On the marketing end, the data is just as ironclad,with 67% of B2B marketers using blogs to increase their leads. All these stats serveto buttress one point: blogging today is integral  to small businesses and large.

blogging for small business

                                                                                        Image Credits: rockbot.com 

Those on the smaller end — startups and their ilk — are likely still finding their footing when it comes to that perfect marketing strategy. Now that it’s established just how crucial blogging is in today’s world of commerce, the next step is implementing it properly in an overall plan of attack.

To this end, here are a few things every small business owner should know about blogging.

Be in it to win it

Blogging for business is not hobby, and therefore it can’t be treated as such. Google,that most giant of search engines, won’t waste precious algorithm time on a blog with less then 50 posts.

And even after hitting that number, the page rank will still likely be low for some time. That’s why business owners need to commit for the long haul. That means publishing at least two posts a week – preferably more.

Hire out (when necessary)

Those starting a muffler shop or small health food store, for example, may rightly feel some apprehension about undertaking a task that doesn’t fit in their wheelhouse. That’s okay. Those who don’t have the stomach for clacking away on the keyboard for hours a day can enlist content writing services from outside.

There are plenty of pro guest bloggers and SEO firms out there who will be happy to compose professional blog posts tailored to a specific audience, for a fee. Again,those who are apprehensive about shelling out this extra cash should remember this particular stat: 77% of all Internet users read blogs.

Publish first at home

Social media is great, and it is inexorably linked to blogging and business. However,social sites serve a specific purpose and should never be the launching pad for content. The goal should always be for business owners and marketers to first publish at home, on the business’ website, with a goal to getting folks to share it across social platforms.

Be personable and useful

Especially useful. Blogging is not the appropriate medium for the hard sell. This is a brave new marketing world, and in this realm folks want their content to be of some use in their daily lives.

The aforementioned health food store, for example,can publish blogs detailing low-calorie recipes that readers can prepare quickly at home. And if these blogs can offer a personal touch, such as writing in the voice of an employee or even the owner, then all the better.


The above four tips should provide a decent roadmap to those business owners new to blogging on how to cultivate success in that world. Above all else, diligence is the most important thing. Setting a regular, weekly blog schedule and adhering to it is paramount. Only then will the blogging strategy pay dividends.

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Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner and renowned international keynote speaker who has embraced the digital nomad lifestyle as he travels around the world. He founded two successful websites, BloggersIdeas.com & Digital Marketing Agency DigiExe of which his success stories have expanded to authoring "Inside A Hustler's Brain : In Pursuit of Financial Freedom” (20,000 copies sold worldwide) and contributing to “International Best Selling Author of Growth Hacking Book 2". Jitendra designed workshops for over 10000+ professionals in Digital marketing across continents; with intentions ultimately anchored towards creating an impactable difference by helping people build their dream business online. Jitendra Vaswani is a high-powered investor with an impressive portfolio that includes Imagestation and Newsmartwave . To learn more about his investments, Find him on Linkedin, Twitter, & Facebook.

7 thoughts on “4 Key Tips for Small Business Blogging Success”

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

  2. Hi Jitendra,
    Awesome suggestions for good blogging,
    All four tips are nice, but i found “Publish first at home” is like cherry on the cake.!!

  3. Excellent tips Jitendra! These are very important tips that must be considered by business owners nowadays. Blogging is effective for small business marketing campaigns, especially when implemented properly. Make sure your blog posts/content goes viral and wide spread on different social media sites – it does work wonders.

  4. It will always boil down to giving REAL VALUE I must say, so I have to agree with Sunday’s opinion about this post “4 Key Tips for Small Business Blogging Success”.

    In my own point of view, blogging for business is not hobby yet some are making money out of it. It’s not fate, but it is their passion and love that pushes them to craft a post that can magnetize interested people and then fortunately turn their blog into blog page that makes money.

  5. There are lots of key tips for blogging success for any small business that wants to have an edge online. One key success tips for small business blogging is to provide “value” to visitors, audiences, readers, or customers at the slightest point. This is so very important!
    I guess the tip on being useful and personal summarizes this point 🙂

  6. Excellent Tips Jitendra.

    I just discovered your blog through Blokube and found it interesting.

    According to me, why most blogger actually fail is that they start comparing themselves with others already in the field for years, just after they start blogging. Obviously, those who are in the field for years would have much bigger audience. Most bloggers feel guilty in the beginning about not having such a huge visibility.

    They spend more time reviewing what other successful bloggers are doing than spending time on creating valuable content people would like. Gradually, they lose interest and quit. This is what happens with almost all new bloggers and why they ultimately fail.

    I think that every new blogger should at first try to spend enough time creating high quality contents without ever comparing themselves with others. Gradually, they will grow. Unfortunately most wouldn’t understand it.

    To make my views clear, I have recently posted an article in my blog. Hope you would be interested to read : http://itamal.com/most-bloggers-dont-make-money-blogging/

    • Hi Tamal, I am glad that you find my blog on blokube, yes bloggers should focus on high quality content for their readers. Content is very important to get success in blogging. I try my best to give my to my readers

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